Contemporary Management Issues in the 21st Century

Contemporary
Management Issues in
the 21st Century

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Evaluate the role and impact of Artificial Intelligence on business strategy and management
of workforce in organisation within a global environment by using a competitive strategy
models and HR theory. ..........................................................................................................1
Discuss and evaluate the importance of talent acquisition, change management and learning &
development in the current competitive global climate. .......................................................3
CONCLUSION................................................................................................................................4
REFERENCES ...............................................................................................................................5

INTRODUCTION
Artificial Intelligence (AI) is wide range of branch in computer science that's main
concern is to build smart machines capable of performing work that typically required human
intelligence.(Zhang and Lu, 2021) In this essay there is a brief about the role and impact of AI on
business strategy and management in organisation by using the competitive strategy model and
HR theory.(Akerkar, 2019) At last a evaluation and a brief discussion about importance of talent
acquisition, learning development and change management in relation with current global
competitive climate.
MAIN BODY
Evaluate the role and impact of Artificial Intelligence on business strategy and management of
workforce in organisation within a global environment by using a competitive strategy
models and HR theory.
Competitive strategy models is a framework that helps to guide a organisation in
competitive advantages in market against competitors. (Liu, 2022)There are various models in
which organisation can use to identify there framework like Porter's Generic Competitive
Strategies
Porter's Generic Strategies is a general way to positioning a company within a industry
for competitive advantages, which includes cost leadership, differentiation, cost focus and
differentiation focus.
Cost Leadership: In cost leadership a company offers products that has low cost value in
broad market. The main of company become to produce in large scale with low cost with target
of large market for profits benefits. (Di Vaio and et. al., 2020)The impact of AI on business
strategy and management in organisation,helps in reducing cost of products by using AI
technology in there operation and to target broad market and to ensure success.
Differentiation: Differentiation refers to a competitive strategy in business to provide a
unique products or services in broad market, this strategy can reduce rivalry with competitors by
providing different products and services from there competitors. The role and impact of AI on
business strategy and management in organisation helps to create a unique products using AI
technology which then later target broad market with there different products to ensure success
and profits.
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