Management Issues in Contemporary Tourism and Accommodation

This document discusses the management issues in contemporary tourism and accommodation in Beijing. It covers topics such as tourism market potential, influences of contemporary transport development, accommodation development, crisis and risk management, social media influence, and visitor experience development. The document provides insights into the growth and potential of the tourism industry in Beijing.

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Contemporary Management and Issues

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Contents
Introduction.................................................................................................................................................3
Contemporary Tourism and Accommodation issues...................................................................................4
Tourism Market Potential............................................................................................................................4
Influences of Contemporary Transport Development..................................................................................5
Accommodation development.....................................................................................................................6
Crisis and risk management.........................................................................................................................8
Social media influence................................................................................................................................8
Visitor experience development..................................................................................................................9
Conclusion.................................................................................................................................................11
References.................................................................................................................................................13

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Introduction
Travel and tourism industry is a well known industry all over the world in which tourists visit
different geographical locations from one place to another. Tourism is the business that is known
for the rapid growing industry all over the world. There are various factors in the travel and
tourism industry that impacts the growth of the sector significantly this assignment will cover
specific destination that is Beijing, which is the capital of China. Beijing’s tourism is encouraged
by number of policies handled by the government of China which motivate the development of
tourism industry along with the renovation of People’s Republic of China has outcome in a swift
growth in this industry (Becker, 2016). The Beijing Olympic Games 2008 has become evidence
of the success of the tourism industry, which has met development for a number of years along
with developed with magnificent and depth cultural factors to be the shining stars that focus the
eyes of the world. There are various places in China to visit by visitors such as the Great Wall of
China, Forbidden City, Summer Palace and Beihai Park, some ancient architecture that has
become the major attractions for travellers.

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Source: (Guo, Sun, Wang and Lu, 2015).
Contemporary Tourism and Accommodation issues
Tourism Market Potential
There are various places in Beijing to visit by the visitors that are able to attract a huge number
of visitors at same time. It has been analyzed that the sector of the tourism industry has
developed 7% of the Gross Domestic Product of Beijing (Chandralal, Rindfleishand Valenzuela,
2015). It shows that this industry has become significant in profitable segments which can
develop the economy of Beijing. It has been analyzed that there are more than 800-star rating
hotels in Beijing, which consider as the uppermost among the population. For the purpose of
enlarging the range of overall industry of tourism simultaneously amplify the superiority of
quick development, the government of Beijing has announced officially that “the proposal for the
procedures to develop and rouse the growth of Beijing Tourism industry. The geographic

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segmentation is selected for this part as geographic segmentation is completed focusing the
factors such as the place of origin of tourist. This aspect keeps significant value as the
belongingness of the tourist is different which brought up with various cultures and show
different features of behavior. It has been found from the proposal proposed by the government
of Beijing in 2012 that the entire rate of foreign tourist will increase and reach upto 6,100
thousand annually which aredevelopment of at least 7% from last year (TCT, 2004). It has been
found that the standard expenditures are expected to amplify by 3% at the time of cumulative
development of foreign exchange advantages for Beijing Tourism will amplify by 10% reaching
75 billion US Dollar. On the other hand, the role of the domestic tourists also noteworthy in
Beijing tourism industry which will reach 1.83 billion people, which become the reason of
increasing spending by 5% (Shepherd, 2016). It shows that there is huge possibility of increasing
rate of travelers to visit an attractiveplace which would be helpful for the economy of Beijing.
The tourism administration of Beijing struggled to make city as the top destination for business
in entire Asia region along with the most attractive tourism city worldwide. It would be helpful
in targeted geographic segmentation as a tourist will gain different experience here in the context
of learning more about the city. The city of Beijing government will provide and push vital
support to the industry of travel for the purpose of resulting with potential improved travel
industry which is well incorporated with effective investments ability. It shows that the market
potential of Beijing is quite good enough which would be helpful in developing economy of
China (Tseng, Wu, Morrison, Zhang and Chen, 2015).
Influences of Contemporary Transport Development
The transportation has noteworthy value in bringing the interest of number of tourist towards the
destination, as the convenience and comfort are more vital for the tourist to go outside for

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traveling (Su, Dai and Jin, 2018). Beijing West Railway station is the largest among five-
passenger train station. It becomes the most convenient way for tourists to visit from one place to
another without experiencing any difficulties. Along with that Beijing is linked by roads from all
portion of China which is the part of the National Truck Road Network. Tourists get a lot of
option of transportation to visit in China which helps in increasing the rate of tourists. Easy
transportation services allow tourist to take quick decisions. Beijing Capital International Airport
is considered as well known airport in Beijing that facilitates traveler to reach their destination as
per their chosen time (Chen, 2017). The airport of Beijing is ranked ninth position all over the
world and it is the busiest airport in Asia in relationto passenger traffic (Wu and Pearce, 2016).
China is most populous city all over the world whichcontributesto increasing pollution and
traffic jam. It is the negative aspect of the transportation of Beijing in which the arteries are
congested beyond the evening and morning rush hours. Traveler has to face issue of delay due to
high traffic jams on the road. Most of the road covers with thousands of cars, which is the cause
of air pollution. Air pollution reasons lung cancer and asthma in which more than 1,000 people
are killed every year (Fan and Lei, 2016).
With the help of above discussion, it can be anticipated that the transportation services of Beijing
is good which can contribute in increasing the rate of the visitors but there is the issue of high
pollution and population which can distract the attention of the tourists towards the attraction
places of Beijing.
Accommodation development
The facilities of accommodation increase the attention of the tourists to stay or visit particular
place gain and again because at the end comfort matters a lot. Attractive and outstanding services

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of hotel amplify the interest of tourists to visit the same place again and again. There are many
hotels in Beijing such as Lee Garden Service Apartment, Lee Garden Service Apartment, The
Imperial Mansion, Oakwood Residence Beijing and many more which provide outstanding
services to the tourist to plan their traveling plan according to their budget. The tour and travel
industry is more active in Beijing to provide training to their staff in the context of how to treats
the customer in wellproficient manner so that they can get satisfied with the services. It isthe
belief of the tour industry that tourist should be satisfied from the services for which the hotel
give the best training to their staff so that they tackle all issues in a quick manner and resolve the
query of the customer (Chaperon and MacLeod, 2017). Customer has become advanced due to
the adaption of the latest technology and along with the city allow them to choose their
accommodation services on their own for which there are applications by which the customer
can choose accommodation services as per their budget.
The accommodations services are online in Beijing for short-term apartment renting which
include different kinds of rental units such as private houses, villas, RV camps, castles and
courtyard. These kind of renting services involve whole-unit renting and shared apartment (Guo,
Sun, Wang and Lu, 2015). This apartment is pocket-friendly as one can choose services as per
their budget. However, there isnumber of customers that choose apartments in medium price
range for which the example of Beijing Tujia can be taken. It provides around 13,000 rental units
at the cost of CNY 200-800, which documents for 69% of the rental apartment of Tujja in
Beijing. Furthermore, there isnumber of rental platforms have offered a number of unique
supporting facilities like parties and personalized accommodation experiences.
It shows that the accommodation services in Beijing are quite good which indicates that the
tourists in Beijing would get good attention from tourists as they will be happy with the services

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of the city’s hotels. the hotels of Beijing provide various facilities to the customers such as,
instant solution of the query, Complimentary food, drink and premium Wi-Fi, spa and gym,
game zone, relaxation area and many more which attract a large range of tourists to go over there
for fun or different purpose (Luo, Huang and Brown, 2015).
Crisis and risk management
The risk and crisis management keep significant value in travel and tourism industry as the
planning of tourism should be in strength of the sustainable environment. The city planners of
the city can understand that Beijing requires more than broad arteries and ring road, and
noteworthy investment is increasing in an effective subway network. As per the construction
schedule, the system of subway will be increased from 200 km to 560 km in coming years which
would be helpful in handling the current traffic gridlock (Felix, 2009). Along with the bus rapid
transit must be framed with the upper level of capacity and executed at moderately small costs
and re-designing the road for more productive mobility. Limited lanes are prepared for the
government of China for electronic bicycles and bicycles for the aim of making an
environmentally friendly mode of transport (Yu and Xu, 2016). Zhou Zhengye is the head of the
commission of transport who put a lot of efforts in bringing policies to get control over cars on
roads and endorse public transportation.
Social media influence
Social media is well known platform to spread the information in one go. Beijing Tourism
Administration (BTA) is a serviceable department of the municipal government of Beijing. The
main task of this department is to map and endorse the expansion of the tourist industry in
Beijing, developing and execute tourism policies, and encouraging the growth of the tourism

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market. The opportunity has been grabbed by BTA in the year of 2008 due to Beijing Olympic
Games in order to encourage industry of travel and tourism of Beijing by improving a series of
well-attained theme events, for instance, Beijing International Cultural Tourism Festival and
Beijing International Tourism Expo. This advertisement and promotion have increased the
attention of many tourists towards Beijing. For the meantime, BTA is dynamically increasing its
regulatory purpose of the industry of tourism and efficiently developing the quality of the
services of the industry with an effort to developing a constructive environment for visitors
globally (BDM, 2019).
Visitor experience development
There are various places in Beijing to visit which increase the experience of tourists towards
attractive things. The travel and tourism industry of Beijing is recognized as a leader in giving
genuine visitor experiences offering in the growth of economic success for the business of
Beijing. People visit this place for different purposes such as leisure, for fun or business purpose.
The experience of visitors is distinguished into two portions which are elaborated in below
mention points:
Different customs and culture experience
It is a new experience for the visitors to understand the different culture and customs as there are
Beijing opera, Beijing temple, Beijing courtyard, Beijing hutong, Beijing cuisine, and Beijing
temple, Beijing fair and modern architectures. Mandarin cuisine is famous for local cooking style
in the city which attracts most of people towards it. Along with the culture of Beijing is entirely
different from another city in China as a traditional Beijing Temple fair is a sort of leisure culture
of Beijing. Temple fairs in Beijing initially held around the temple (TCT, 2019).

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Shopping experience
Beijing is famous for its unique and presentable objects with a reasonablerate which attracts
number of tourists to visit this place. There is a cloisonné which is considered as a mark of
Beijing, Jade Ware is the symbol of social statues in China and protects against the evil.
Liulichang Street is famous for downtown Beijing which offers various antiques, handicrafts,
paintings and artistry.

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Conclusion
It can be concluded that importance of travel and tourism industry in Beijing has noteworthy
value as it helps in the development of the economy of the city. it has been found that there are a
massive of cultural based attractions in Beijing to provide, it is still unsatisfactory to complete
the needs of environment lovers. Hence, there should be constant development of Fangshan
District, Pinggu District, Miyun District, Mentougou District, Yanqing District
andDaxingDistrict which are main ecological Beijing vacation destinations. It has been found
throughout the study that the market potential of Beijing is high value which would be helpful in
increasing the sales of the marketers due to the high tourism rate. With the support of
centralization govern; an entire Beijing tourism sector has been gained huge development in
recent years. By taking consideration of Beijing Olympic 2008 and the development of major
competition criteria of the travel industry, it can be clearly seen that the tourism of Beijing will
keep on going in a rapid way. The discussion has been made on transportation services of
Beijing from which, it has been found that air, rail and road transport are effective in offering
high-quality services to their tourists so that they can reach their destination on time and make
fun. In the context of accommodation services, it has been analyzed that there isa number of
hotels in the city which is available on online sites. The tourists can explore them in the core
manner with the help of different applications and get a discount as well. This city is not too
much expensive that becomes the major reason of attracting a number of tourists towards the
place as it is an affordable place. Along with the discussion has been made on crisis and risk
management in which the strategy and implemented techniques developed by the government of
Beijing has been elaborated. It has been found that the central government of China made
confirm the position of Beijing as the cultural and political center. Along with that the

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government of Chinaput lots of efforts in making the international city to Beijing that is why
appropriate decisions in controlling pollution as well as the populationhave been taken by the
central government of China.

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References
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