Management and Leadership Perspectives: Apple vs Samsung

This report provides knowledge about leadership and management theories, motivation, teamwork, organisational ethics and values, effective leadership on organisational mission and vision, and change management in the context of Apple and Samsung.

Leadership
Perspectives apple v/s
Samsung

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
Background of the chosen organisations.....................................................................................3
Theories and perspectives of leadership and management.........................................................3
Motivation and teamwork...........................................................................................................4
Organisational ethics and values.................................................................................................5
Effective leadership on organisational mission and vision.........................................................6
Change management...................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

EXECUTIVE SUMMARY
Leadership is the process in which a group or a individual called as a leader is responsible
to set goals for a company, guides people within the organisation, let them know the clear vision
of the company and performs various functions(Rudolph, Murphy and Zacher, 2020).
Transformational leadership theory is an approach responsible to cause change and encourage
individual or a team to cope up with such change. Scientific management theory uses scientific
methods to focus at enhancing the efficiency and productivity of an individual. Maslow theory is
helpful in motivating the staff in the organisation and Tuckman model is used to improve their
efficiency.
INTRODUCTION
This report is aiming at providing knowledge about leadership and management theories.
There will be an explanation about the concept and theories of motivation and importance of
team work. This report will explain the role of leadership and management in achieving the
mission and vision of an organisation.
Background of the chosen organisations
Samsung is a conglomerate industry founded by Lee Byung-chul on 1 March 1938. The
company is headquartered in South Korea and served worldwide.
Apple is an electronics industry founded on 1 April 1976 by Steve Jobs, Steve Wozniak
and Ronald Wayne. The company is headquartered in United States and served its products and
services worldwide.
Theories and perspectives of leadership and management
Leadership theories are important within an organisation to guide and motivate
employees in the organisation. Leadership theory provides the description about how and why
certain individuals become leaders. Leadership theories are very crucial for an organisation as
there will be proper guide and motivation among the workers with the relevant leadership theory.
Management is the process of managing thing at organisations. It includes the process of
planning, organising, directing, controlling and staffing. Management theories are important in
supporting organisations in communicating, focusing and evolving. There is the use of a
collection of ideas and recommendation of general rules for the management of business.
Following is the explanation of such theories with relevant examples:

Transformational Leadership Theory
Transformational leadership could be defined as an approach which affect the individuals
within an organisation by creating positive change among individuals and the organisation.
Motivation and inspiration is very essential for employees to work efficiently in an organisation.
A transformational leader has the responsibility to motivate, encourage and develop the staff in a
positive manner. It will helpful for the whole organisation in achieving set goals on time. Such
leaders are helpful in creating a vision for the team. Different organisation's leaders for example:
Samsung and Apple use these theories to encourage their team to achieve set goals and success.
Scientific Management Theory
This theory was developed by F.W. Taylor with a purpose of the application of scientific
principles to the management for the betterment of productivity and efficiency of operations
within the organisation. Using scientific methods will help the organisations in having various
technologies through which their working time could save. There will be improved outcomes
with the help of this management theory. There will be more profit and strong customer base
with the use of scientific management(Merkle, 2022). These are also helpful for workers in doing
their work fast and with more of their efficiency. Samsung and Apple are using such theories for
the improvement of their operations. The companies are using various methods for the
improvement of their working outcomes.
Motivation and teamwork
Motivation is the key to the success of an organisation. Motivation promotes employees
to work with full of their efficiency and confidence. Following is the explanation of Maslow
Hierarchy of Needs comparing how Samsung and Apple apply this theory in motivating their
staff:
Maslow Hierarchy of Needs in context to Samsung and Apple Physiological Needs: Samsung is somehow unable at this stage but it supports their
customers in fulfilling these needs by providing them Samsung AC so that can sleep
peacefully whereas Apple is providing their employees with their basic salary they
needed. Safety Needs: Samsung is using Smart things, Samsung health, Samsung pass and others
for the safety of their customers whereas Apple is providing its customers with the
financial security, health safety and others.

 Social Needs: Both Samsung and Apple functions as a medium to their customers so that
they could connect with their loved ones, their family and friends. Self-Esteem: Samsung has launched many devices which are luxurious and having
various features for their customers whereas Apple is itself a brand and its products are
very expensive and luxurious which is satisfying the status of various people.
 Self-actualisation: Samsung has developed a notes app in there devices through which
people could note their self-actualisation needs. Apple is also providing with notes in
their devices.
Team working is the process in which there are different people from different or same
background work together and make efforts to achieve same goal. Following is the explanation
of Tuckman model in context to Samsung and Apple: Forming: This is a stage at which Samsung let their employees to meet each other as
they have to work together. Apple fixes meeting of their employees and let them to
introduce each other. Storming: It is the stage where the employees of both the companies now know each
other and their ego problems starts somehow. Some of them also make arguments about
not to work in team with a particular individual. Norming: This is the stage in which the team members of both Apple and Samsung are
ready to work together to achieve same goals. Performing: Here employees starts perform working with their efficiency and starts
understanding strengths and weaknesses of each other. Samsung and Apple's employees
motivates each other to overcome their weaknesses.
 Adjourning: This is the step where project tends to complete and team members
disbands.
Organisational ethics and values
Organisational ethics and values represents the values of a firm to its staff or other
entities regardless government and other laws. Following is the explanation of organisational
ethics and values in context to Samsung and Apple:
Samsung aims to become world's leading organisation by choosing most efficient human
resource and latest technology in their organisation so that they develop the best products and
services to the society. Employees also keep in mind about the values of the company so that

they could be chosen and as an efficient employee. They show their excellence, integrity and
other efforts to achieve this. The company, on the other hand also respects its employees and
keep in mind about their needs and their rights. The company never make gender, race, religion
and other discrimination to their employees, stakeholders, customers and others. It maintains a
fare and free working environment in the organisation following all the local and state laws. It
records and manages each transaction to the stakeholders to clear the business
activities(Camargo-Borges, Terzieva and Atai, 2019).
Apple respects each of its employees keeping in mind about their rights. Apple provides
safe working conditions, healthy environment, treats each employee politely and tries make their
products and services so well for their customers to satisfy their needs. The main focus of the
company is at the labour and human rights at the firm. It do not make any kind of discrimination
among its staff either by race, religion, gender or others. The company tries to prevent any kind
of clashes and fights at the firm.
Management is necessary at every working place. It is also helpful in driving the above
explained ethical things at any organisation. Management helps in managing the staff,
stakeholders, customers and others to run the operations of the companies in smooth manner.
Management helps in taking right decisions by the leaders. Management allowed Samsung and
Apple both the companies in managing their staff and maintaining a healthy working
environment at work place(Merkle, 2022).
Effective leadership on organisational mission and vision
Leadership is very crucial process in which a leader has the responsibility to lead and
motivate its team for enhancing their productivity and for increasing overall profit of the
company. Effective leadership is the process in which there are effective leaders who are
responsible to guide their team with more of their talent. It will be helpful in achieving
organisational mission and vision as there will be more appropriate working of the teams because
they were guided by the most efficient leader and effective leadership style. Leadership along
with proper management are helpful in achieving mission and vision values of Samsung and
Apple.
Samsung is proud of its workplace, which is ethical and safe in addition to being creative,
innovative, and empowering. A compliance team keeps an eye on the environment of the

workplace. Preliminary reviews, on-site inspections, and post-audit management are among their
responsibilities.
Leadership in an organization plays a crucial role in developing the company's vision,
establishing clear goals, and establishing the big picture. To effect that internal change within the
organization, it is important to not only set goals but also build teams and lead teams
successfully in a certain direction. The leadership style of Apple incorporates the following
components:Democratic style of leadership Tim Cook, the current CEO of Apple, exemplifies
and encourages democratic leadership, in contrast to Steve Jobs, Apple's co-founder and late
CEO, whose leadership style was highly autocratic. In the dynamic Apple organization, strategic
management is a potent recipe for a creative response to stimuli that establishes a longer chain of
adaptable viable solutions to various requirements, affecting the organization's sustainability in
its innovative goal.
Change management
It transforms the goals, processes or technologies of an organisation. It has the main
purpose to apply strategies for managing such change and adopting it. There are various
strategies which are used to adopt the companies in such change. There should be perfect
planning and testing the change, discussing it and applying it in the organisation.
Kotter's model of change in respect to the new change in Samsung and Apple:
1. Inspiring Urgency: Highlight and distinguishing the prospective terror and issue which might
develop in the future. Analysing the possibility which could be take benefit of through
prospering participation. Start open talking to get people to think about the most urgent issues
and give better reasons for them.
2. Creating Potent Coordinating Groups: Distinguishing the key stakeholders and effective
change leaders in the firm and seeking their involvement and allegiance to the whole process.
Determine the coalition teams' weak spots and ensure that many influential people from various
cross-functional departments and company levels are on the team(Dzwigol, Shcherbak,
Semikina, 2019).
3. Creating a Plan and a Vision: Determining an organization's core values, defining its
ultimate vision and devising methods for bringing about change. Ensure that the change leaders
are able to effectively and succinctly convey the vision to the audience.

4. Deciding Vision: Changing the Vision Communicate the shift in the vision frequently with
force and conviction. Connect the vision to all of the important things, like training, performance
reviews and so on. Handle people's concerns and issues with participation and honesty.
5. Removing Obstacles: Check to see that the structure and processes of the organization are in
place and in line with the company's overall vision. Always look for obstacles or people who are
resistant to change. Take proactive steps to get rid of the obstacles that come up during the
change process.
6. Creating Short-Term Wins: In the early stages of the change process, Samsung and Apple
can give the impression of victory by creating short-term wins. Instead of focusing on a single
long-term objective, set multiple short-term goals that are more manageable, less expensive and
less likely to fail.
7. Consolidating Gains: Continuous change of state can be achieved by perusing single success
stories and acquisition from them.
8. Anchoring Change in the Corporate Culture: Make sure the change is planted in the culture
of Samsung and Apple and reflected in every aspect of it. Make sure that both the new leaders of
Samsung and Apple and the ones who are currently in charge of the company continue to show
their support for the change.
CONCLUSION
Leadership and management is important in achieving organisational mission and vision.
Samsung and Apple both are using motivational and leadership theories for motivating and
guiding their staff. Tuckman model is used by both of the companies to improve the efficiency of
their team work. Effective leadership is very crucial in achieving set goals of the organisation.

REFERENCES
Books and Journal
Rudolph, C.W., Murphy, L.D. and Zacher, H., 2020. A systematic review and critique of
research on “healthy leadership”. The Leadership Quarterly, 31(1), p.101335.
Eva, N., Cox, J.W., Herman, H.M. and Lowe, K.B., 2021. From competency to conversation: A
multi-perspective approach to collective leadership development. The leadership
quarterly, 32(5), p.101346.
Kwan, P., 2020. Is transformational leadership theory passé? Revisiting the integrative effect of
instructional leadership and transformational leadership on student
outcomes. Educational Administration Quarterly, 56(2), pp.321-349.
Navy, S.L., 2020. Theory of human motivation—Abraham Maslow. In Science Education in
Theory and Practice (pp. 17-28). Springer, Cham.
Merkle, J.A., 2022. Management and ideology: The legacy of the international scientific
management movement. Univ of California Press.
Camargo-Borges, C., Terzieva, L., Atai, J., Bouwer, J. and Haggis, M., 2019. Organisational
ethics. In Ethical dilemmas in the creative, cultural and service industries (pp. 122-
148). Routledge.
Tjosvold, D., Alfred, S.H. and CHEN, Y.F.N., 2019. Managing conflict for effective leadership
and organizations. In Oxford Research Encyclopedia of Business and Management.
Oxford University Press.
Dzwigol, H., Shcherbak, S., Semikina, M., Vinichenko, O. and Vasiuta, V., 2019. Formation of
strategic change management system at an enterprise. Academy of Strategic
Management Journal, 18, pp.1-8.