Feasibility of Business Expansion of Lidl: A Comparative Analysis of Mexico and Norway

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Added on 2022/12/12

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This paper analyzes the feasibility of business expansion of Lidl, a German supermarket chain, in Mexico and Norway based on PESTEL analysis. It also discusses the competitive environment, resources, capabilities, and market entry strategies for the company.

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Feasibility of Business Expansion of Lidl: A Comparative Analysis of Mexico and Norway

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