Management Assessment on Operational Plan and E-commerce Strategy for BBQ Fun

This assessment focuses on the nature of operations of BBQ Fun which is engaged in the business of manufacturing products which can be sold in the market. The business of BBQ fun is trying to restructure the business structure so that the operational process of the business becomes more efficient and the management of the company is able to enhance the revenue which is generated by the business.

Running head: MANAGEMENT
Management
Name of the Student:
Name of the University:
Author’s Note:

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Table of Contents
Assessment 1...................................................................................................................................3
Regulatory and Legislative Framework.......................................................................................3
Policies and Procedure related to Operational Plan.....................................................................3
Role of Operation Plan................................................................................................................4
Formulating Operational Plan......................................................................................................4
Resource Requirements...............................................................................................................4
Performance Indicators of the Business......................................................................................6
Balanced Scorecard of e-commerce Strategy..............................................................................7
Contingency Plan.........................................................................................................................7
Proposals Suggested to Operational Manager.............................................................................9
Assessment 2.................................................................................................................................10
Physical Resourcing...................................................................................................................10
Sources of Physical Resources..................................................................................................10
Intellectual Property...................................................................................................................12
Human Resource Planning........................................................................................................12
Assessment 3.................................................................................................................................16
Budgetary and Financial Performance.......................................................................................17
Productive Performance.............................................................................................................18
Employee performance in line with performance management policy.....................................19

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Dates of Monitoring Activities..................................................................................................19
Resources available Monitoring................................................................................................19
Progress Reporting.....................................................................................................................19
Online Staff Performance Management....................................................................................20
Employee’s Underperformance Plan.........................................................................................20
Coaching of Underperformed Employees.................................................................................22
Reference.......................................................................................................................................28

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Assessment 1
Regulatory and Legislative Framework
The assessment would be focusing on the nature of operations of BBQ Fun which is
engaged in the business of manufacturing products which can be sold in the market. The business
of BBQ fun is trying to restructure the business structure so that the operational process of the
business becomes more efficient and the management of the company is able to enhance the
revenue which is generated by the business. The management of BBQ Fun is planning to
introduce e-commerce system in the operations of the business so that the revenue and profits of
the business can be enhanced (Oakland 2014). The legal and regulatory framework needs to be
considered before moving into such an operation of online activities. Some of the important
provisions which the business needs to adhere to is cybercrime provisions and incorporate proper
security measures for protecting the data of the clients and ensure safety in the transactions.
Policies and Procedure related to Operational Plan
The policies and procedures which needs to be put in place in the business needs to be
simple and universally applicable to all the employee of the business. The business would be
following a business model which follows quality and cost reduction approach so that the profits
of the business can be increased. The business would also be incorporating a feedback system so
that all the customer grievances can be handled and addressed. The idea behind implementing
such a process in the business is to ensure transparency and good customer service.
Role of Operation Plan
The business would be formulating an appropriate operational plan so that the objectives
and goals are set and simultaneously target. The operational plan of the business would be

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aiming to set the scale on which the online operations would be undertaken by the business. The
operational plan would also be specifying the time frame in which for the new e-commerce
project.
Formulating Operational Plan
The operational plan which is prepared by the business aims to establish the e-commerce
system for which the management would be requiring both physical and human resources so that
appropriate support is provided to the e-commerce system (Laudon and Traver 2016). The
operational plan which is formulated aims at appropriate customer services and feedback system.
Resource Requirements
The business would be requiring both human and physical resources in order to
successfully implement the e-commerce strategy. The discussion regarding the resource
requirements in the business of BBQ Fun are explained below:
 Human resource Management: The business would be requiring skilled technicians and
staff members who can appropriately handle the online system. The hiring process for the
employees would be overlooked by the sales manager and also the human resource
manager. The technicians play an important role in maintaining the online system of the
business.
 Physical Resource Management: The business would also be requiring physical
resources such as delivery trucks, forklifts, system software which is included in the list
of assets. The physical resources would provide direct assistance to the operational
process of the business (Perrigot and Pénard 2013). The delivery trucks would be
operated by drivers who would look after the online sales delivery process.

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Action Plan for E-commerce Development
Milestone: Action and/or objective
(to achieve strategic aims of physical or
human resourcing)
Date Person
responsibl
e
Budget or
resources
(where applicable)
Install 200 Machines per years 10th May
2019
Manager
Who has the
authority
Charts,
documents,
PowerPoint
presentations.
Development of Plan 20th May Departmental
organisers
Planning Charts
and basic
requirement details
as were approved.
Incorporation of E-commerce Functionality
in the website of the company
15th June Online sales
and
operations
manager and
technical
staff.
Designing of the
Website tools and
systems developers
kit.
Promotion of E-commerce Facilities
available
20th June Marketing
and Sales
team
Marketing
Manager and use
of different kinds
of promotional
tools.
Launching of Website with E-commerce 25th June Technical Websites IP, login

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Facilities and
Information
Technology
Team
ID, General
Settings,
Configurations.
Project is Completed and Successfully
Implemented
10th July Senior
Managers
and Top
level of
Management
Various
Documents and
Project Reviews.
Performance Indicators of the Business
The key performance indicators are the main success factors which the management
needs to consider for successful implementation of the e-commerce strategy. As per the
estimation of the management of BBQ Fun, the e-commerce strategy would boast the sales and
profits which is generated by the business (Williams et al. 2013). The management has decided
to keep the costs of the business low as possible.
Balanced Scorecard of e-commerce Strategy
KRA (key
result area)
Target KPI (key
performance
indicator)
Result
Financial The profitability of the business
would enhance and the costs of the
business would also reduce.
Cost-Benefit Increase in profit
Sales The revenue which is generated from
sales would increase significantly
Sales Turnover High sales
revenue

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Human
Resource
Skilled labour force who have the
talent and knowledge for effectively
managing the operations of the
business.
Competent Staff System is
operated
successfully
Contingency Plan
Contingency Plan
Company name: BBQ fun
Name of person developing the plan:
Who was consulted as part of this plan?
Name Position
Risk identified:
Inappropriate Efficiency Level due to Underperformance of the
Employees
Strategies/activities to minimise the risk By when By whom
Implementation of a proper training program
can help the employees to develop their skills
and also enhance their efficiency.
After
planning
Stage
Manager.

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Contingency Plan
Company name: BBQ fun
Name of person developing the plan:
Who was consulted as part of this plan?
Name Position
Risk identified:
Intellectual property being under the risk of being copied
Strategies/activities to minimise the risk By when By whom
The risk which is related to intellectual property
of BBQ Fun being copied by third party can be
avoided by taking a legal protection for the
same
Before
Planning
Stage
Top level
managem
ent
Contingency Plan
Company name: BBQ fun
Name of person developing the plan:
Who was consulted as part of this plan?
Name Position
Risk identified:
Protection of the health of Employees

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Strategies/activities to minimise the risk By when By whom
The risk that during the work process employee
can get injured or severely hurt can be
prevented by keeping safety equipment and
safe working environment.
Before
Planning
Stage
Top level
managem
ent
Proposals Suggested to Operational Manager
The proposals which can be suggested to the operational manager of BBQ fun are listed
below in details:
 The business would be requiring both physical and human resources for the purpose of
meeting the objectives of the business (Rushton, Croucher and Baker 2014). The
resources would be including 6 delivery trucks, forklifts, additional warehouses workers,
8 new employees for sales team and 6 drivers for delivery trucks.
 The benefits which can be identified from the application of e-commerce strategy is that
the same would enhance the sales of the business and bring in more revenue in the
business.
 The management of BBQ Fun needs to control the costs of the business so that more
profits can be earned by the business (Sharma and Lijuan 2015).
 The risks which can be recognized with the e-commerce strategy are underperformance
of employees, risks associated with intellectual property and risks related to health of
employees and other risks as well.

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Assessment 2
Physical Resourcing
The introduction of the e-commerce strategy is to ensure that the business is able to earn
more profits in the long run. The e-commerce strategy would also allow the management to
reach out to far and wide customers so that the sales of the business can be enhanced. The
physical resources are required for efficient working of the e-commerce strategy. The business
would require 6 trucks which is necessary for taking and delivering the goods to the customers
when an order is received. This forms a part of the distribution network for the business. The
company also has a capital requirement which is of five million dollars for effective and efficient
running of the operations of the company.
Sources of Physical Resources
In order to acquire the necessary physical resources, the two most suitable sources are
listed below in details:
Resourcing Option Benefits Limitations
Use of Open Market option
for purchase of Physical
Assets.
In such a case, the business
would have lots of options
regarding the brand, model,
generation as per the
requirement of the business.
The assets under this option
One of the main limitation
which is faced by businesses
is that the prices for the assets
are quite high in such markets
and there are also risks which
are associated with open

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are available at various price
range.
market purchases.
Second hand Purchases The main benefit of this
method is that it is very much
cost effective and purchases
of assets are made at a lower
price which are used and the
same are not entirely new.
The limitation which is
associated with this method
of acquiring resources is that
the resources such as
equipment and machinery can
be outdated or defective.
The decision regarding the physical resources which is to be used by the business
depends on the nature of the operations and the decisions regarding the assets depends on the
management. In the case of trucks and forklift, second hand purchase option would be the most
suitable option as the same would reduce the cost factor of the business.
In the case of inventory or stocks, the management can use open market option at this
would give the management options regarding the prices for the inventory. In open market
option, a lot of option is available to the management of BBQ Fun.
Intellectual Property
The business would also be requiring intellectual property for supporting the operations
of the business as the online system would require different software, patents, copyright and
trademarks. The management of the company needs to adhere to safety standards and also adhere
to cyber security provisions so that the legal provisions are applied by the business (Girling
2013). The major risks which can be identified for BBQ Fun in relation to intellectual property is
that it can be created by third party or the same can be copied as well. The steps which can be

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taken by the management of BBQ Fun for managing the intellectual property of the business are
listed below:
 Legal claims can be created on self-developing property so that the same can be protected
by the business.
 The management in order to protect the intellectual property from copy by third party is
with the help of copyrights or by offering the intellectual property on lease.
Human Resource Planning
The business would be requiring new employees to handle the online operations of the
business and the employees also needs to be skilled. The business would be requiring members
for the online sales teams as well as delivery drivers.
The business needs advertise for the purpose of attracting potential employees in the
operational process of the business. All interested candidates need to make an application to the
company for the job positions. The candidates would be selected after they have undergone two
rounds of interviews.
The process of interview would be conducted by the sales manager and a sample for the
same is given below:
Interview planning for the candidate of online service department
Planning aspect Description Time
1. Type of
interview
Selection Interview
2. Objectives  To identify which candidates, who have the
knowledge which is used by the system and also
necessary problem-solving ability

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 To recruit an individual who has the ability to face
every situation head on and tackle the problems of
the company.
3. Approach
and style
The management will be adopting a conversational
approach so that the communication skills of the candidate
can be judged
4. Schedule
1. Establish rapport with the employee
2. Set agenda of the business.
3. Collect information about applicant.
4. Discuss job and company thoroughly.
5. Invite applicant’s questions.
5 mins
10 mins
5 mins
10 mins
5 mins

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5. Topics and
questions
● Previous work experience in specific job functions.
● Previous training and education.
● Hints of career plans and interests.
● Explanation of the job and company benefits.
Page.
Interview planning for the candidate of online service department
Planning aspect Description Time
1. Type of
interview
Selection Interview
2. Objectives  To ensure that the candidate has basic knowledge of
the online websites and how to handle the same.
 To recruit an individual who can handle every
situation with best possible outcome
3.Approach
and style
The management will be adopting a conversational
approach so that the communication skills of the candidate
can be judged
4.Schedule
1. Establish rapport with the employee 5 mins
10 mins

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2. Set agenda of the business.
3. Collect information about applicant.
4. Discuss job and company thoroughly.
5. Invite applicant’s questions.
5 mins
10 mins
5 mins
5.Topics and
questions
● Previous work experience in specific job functions.
● Previous training and education.
● Hints of career plans and interests.
● Explanation of the job and company benefits.
Page.
Assessment 3

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The strategies which the management of BBQ Fun needs to implement must be focused
around the online e-commerce operations which the business is planning (Sroka and Hittmár
2013). The top-level management of BBQ fun needs to ensure that proper performance
management practices are appropriate so that the business is able to achieve all its goals and
objectives.
Action Plan Template for Milestones Achievement
Milestone: Action and/or objective
(to achieve strategic aims of physical or
human resourcing)
Date Person
responsibl
e
Budget or
resources
(where applicable)
Install 200 Machines per years 10th May
2019
Manager
Who has the
authority
Charts,
documents,
PowerPoint
presentations.
Development of Plan 20th May Departmental
organisers
Planning Charts
and basic
requirement details
as were approved.
Incorporation of E-commerce Functionality
in the website of the company
15th June Online sales
and
operations
manager and
technical
staff.
Designing of the
Website tools and
systems developers
kit.
Promotion of E-commerce Facilities 20th June Marketing Marketing

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available and Sales
team
Manager and use
of different kinds
of promotional
tools.
Launching of Website with E-commerce
Facilities
25th June Technical
and
Information
Technology
Team
Websites IP, login
ID, General
Settings,
Configurations.
Project is Completed and Successfully
Implemented
10th July Senior
Managers
and Top
level of
Management
Various
Documents and
Project Reviews.
The time frame which is set by the management for effective application of the plan is
10th July as per the expectation of the management of BBQ Fun.
Budgetary and Financial Performance
The financial performance of the business in past years is an indicator for the trend which
the business is following. In order to compare the financial performance of a business, records
can be taken from the finance department (Badea et al. 2014). The financial performance and
budgets are considered and used for measuring performance by considering % of overruns in the
budget. The target which is set for the overruns in the budget is zero. As per the current

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performance of the business, the budget overrun of the business is revealed to be 10%. The
budgeted cost overrun is due to the wastage from order mistakes and also due to over piling of
stock which arises because of misuse of system. The steps which can be suggested to the
management of BBQ Fun are listed below in details:
 The management of the company needs to incorporate proper internal control system so
that the stock management and sakes process can be smoothly undertaken.
 The management of the company also needs to monitor the budget overruns so that an
efficiency in the operational process can be maintained.
Productive Performance
The productivity of the new plan would be depended on the employees of the business
and how well the business is administered by the managers of the company. The productivity of
the business can be enhanced by following the steps which is listed below:
 The management can enhance the productivity by keeping the employees happy and
motivating them to out perform themselves. This way the business can also retain the
employees.
 The management of the company also needs to ensure that appropriate performance
management tools such as budgeting practices, standard costing are used (Neelankavil
2015).
Employee performance in line with performance management policy
The employee contribution is considered to be important in the productivity of the
business and also depends on the decisions which are taken by the management of the company.
The management of BBQ Fun plans to recruit new employees who will be playing an important

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role in the new e-commerce system which the business is planning to establish (Passmore 2014).
The new employee needs to have a proper training plan so that level of mistakes which are
committed by the employees can be reduced.
Dates of Monitoring Activities
The management of the company has already clarified the dates where implementation of
the plans would be done on the basis of the targets which are set by the business. The new e-
commerce strategy would be implemented by 10th July 2019.
Resources available Monitoring
There are a variety of resources which is available to the management of the company for
monitoring the activities of the business such as supervisors, performance charts, budgeting
techniques and similar other processes.
Progress Reporting
The internal system which the business has established allows the employees of the business to
regularly report to the top-level management regarding the progress towards the plans which is
established by the business. The report will be consisting of both qualitative data and quantitative
date
Online Staff Performance Management
The management of BBQ Fun needs to recruit new employees who are expert in handling
e-commerce system. The management then needs to have a program established for such new
recruits so that they can be trained properly into the ways of the business. The management of
the company needs to incorporate new recruit programs for the new employees so that they can
settle into the operational process of the business.

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Employee’s Underperformance Plan
The employees of any business play a vital role in managing the operational process of
the business and also maintaining the online e-commerce facility of the business. However, in
most of the cases, the employee does not perform as per the expectation of the management and
therefore, there is a gap in the actual estimates and the budgeted estimates. These cases accounts
for the under performance of the employees of the business. The reasons which can be listed for
the underperformance of the employees is due to the lack of proper training by the business. It is
therefore necessary that the employee is trained properly in the business for managing every case
in the business. In order to combat such a situation in a business, the following steps can be taken
by the management of BBQ Fun
 The business needs to ensure that the new employee have proper training and
understanding of the website and computer software so that they are familiar with the
process. The induction and training program plays an important role in managing the
operations of the business.
 The employee should have proper communication skills so that he can satisfy the
customers and effectively fulfill the needs of the customers.
Name/position: Sales
Department
Manager: Review
period:
Reference from
operational
plan
Key result area Indicator of
success/
performance
By
when
Status
report

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Online Sales
employee
Quality of online sales
services
Achieving 1% or lesser
number of mistakes
which the employee can
make.
15th
April
Work in
Progress
System and
Website developer
Customer servicing,
operating websites
Better handling of
websites reducing the
mistakes and losses
18th
August
Work in
Progress
Manager’s comments: Signature:
Date:
Staff member’s comments: Signature:
Date:
Coaching of Underperformed Employees
The management of the company must formulate an appropriate coaching plan for
underperforming employees so that their performance can be improved significantly. The
management would be following GROW Model for coaching the employees of the business:

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1. Goals: The employee should be aware of the goals and objectives of the company and he
should know what exactly is expected out of him. The employee should be motivated to
do work and ensure that proper activities are undertaken for attaining the goals of the
business (Cox 2015). This kind of motivational level can be achieved if proper care
towards employees are adopted by the business.
2. Realty: In this step the management would reveal actual performance of the employee
and make comparisons with the set targets which are established by the management. If
the target is achieved new standard would be set and if the target is not achieved then
remedial action would be taken by the business (Palmer and Whybrow 2014).
3. Options: In the option phase the management will be communicating with the employee
about any problem which they are facing and the management will try solving any
problems of the employees.
4. Will: This reflects the motivation which the employee has for improving his own
performance and meet the performance standard in the next attempt.
Employee: Online Sales Expert
Coach/Manager: Sales Manager
Date of session: 28th April
Questions
Goal State the goals which are pursued by the Organization? List the problems which
the employees are facing? Is there a corrective action for the problems faced by the
employees?

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Reality What are the set standards on which overall performance of the employees is
based? What is the actual performance which is achieved by the employee? How
much is the performance gap?
Options What are the ways in which employees can overcome the performance gap? What
are choices which are there for the employees to improve his/her performance?
Will What are the factors which motivates the employees? How well can an employee
who is motivated, perform in the business?
Operational Plan Analysis
BBQfun operation plan status report Date:
Plan
goal
Implement e-commerce strategy Departmen
t
Operations
Plan
objectiv
e/s
● Website redevelopment and
purchasing physical
resources
● recruitment and training of
staff
● achieving targets set for
profits
Person
responsibl
e
Project Officer

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● following the budget
● adhere to timelines.
Key performance
indicators
Current
status
(Red,
Green,
Amber)
Comments
The employees of the business
have finished their training
program in an efficient manner
and have developed their skills as
required
Green All employees are trained to handle
online sales and e-commerce activity,
with more employee still undergoing
training phase.
All new employees need to have
all the necessary skills and
qualification required for the job.
Amber Some members of the sales team do not
have the skills which includes old
employees but they are in the process of
developing the same (Amankwah-
Amoah, Ifere and Nyuur 2016).

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Key performance
indicators
Current
status
(Red,
Green,
Amber)
Comments
Meeting standards as per Budget
and financial plan of the business.
Amber The management has started to
implement the budget and ensures that
everything is going as per plan, however
it is expected that there might be certain
delays in execution of the plans. The
management as per the performance is
trying to achieve the financial target of
the company which is $ 30000, however
the company is currently earning around
$ 20000. The management has the
expectation that with the implementation
of the new e-commerce facilities, the
company will be able to increase the
overall sales of the company.

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Key performance
indicators
Current
status
(Red,
Green,
Amber)
Comments
Achieving Profit Targets Red The management is not anticipating to
meet the profit targets as certain initial
unproductive costs and cost overruns
have already been incurred by the
company (Aljayi et al. 2016).
Milestone Achievement Green The management as per the plan schedule
of the company, is achieving the targets
of as previously set by the management.
Key Actions
Key action Accomplishments Comments
Start a new training program
for all employees
Attendance is a must Positive response from
the employee.
Development of a proper sales
strategy
The sales strategies will be
securing all areas of
consideration and the customer
The management has
positive vibes about the
new sales strategies.

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redressal programs as well
Risk Update
Risk Contingency Comments
1. Mistakes relating to the
orders which is handled by
the employees
In case of order
mistake the
management plans
to incorporate a
backup plan so that
there are no
instances of
wastage.
The management expects the back
plan to hold up in case of such order
mistakes, however the management
does not want such mistakes to occur.
2. Employee turnover If the online sales
wants to function
appropriately the
management needs
to ensure that the
employee turnover
ratio is kept at
minimum.
The management expects that the
plan will be helpful to manages the
employees force of the company
(Buers, Karpinska and Schippers
2018).

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MANAGEMENT
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