Management: Literature Review and Research Methodology
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This document provides a literature review on the effectiveness of social media in managing day-to-day activities and research methodology for studying its impact on business networks.
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Running head: MANAGEMENT MANAGEMENT
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2 Table of Contents Literature review...................................................................................................................................3 Research methodology..........................................................................................................................4 ...........................................................................................................................................................4 References.............................................................................................................................................5
3 Literature review Trainor et al. (2014) stated that social media could be effective for the daily routine to manage the day to day activity. Social media is being a major platform to meet particular people. It could support the consumer to gain their understanding with respect to the international brands that might affect the taste and preference of consumers. It is stated that social media could offer an opportunity to learn more about the needs and reactions of consumers. It could provide an opportunity for the organization for collecting the views and opinions of the consumers towards a particular area. On the other hand, Wiertz and Ruyter (2007) examined that It could make a link between the consumers and employees that could be effective for comprehending the needs as well as the desires of consumers towards products and services. It could also directly impact on the demand of the overall products and services. It is stated that the feedback method could also be practiced by an organization to collect the opinion of the participants by meeting the aim and objectives. It is stated that the business atmosphere could be influenced by considering social media and reach a reliable conclusion. According to Pookulangara and Koesler (2011) individuals naturally, settle with respect to online communities because they relaxed being within the group. For the achievement, each business needs other individuals without which, no company can flourish. An individual is required to purchase the products that a company sells. Along with this, online communities can perform better jobs by giving what other requirements and creates the relationship. From the marketing aspect, merging online communities with business is advantageous. Those online societies can be a strength for effective marketing efforts on the business part. In contrast to this, Wiertz and Ruyter (2007) evaluated that there are some negative effects such as some dissatisfied consumers can disturb society and damage the reputation of the company. Moreover, the online community could be a marketing technique, however, not a
4 marketing plan in as well as, of itself. The company would have to dedicate essential resources to make planning and implementation. According to Trainor et al (2014) creating a good image on social media can support to keep goodbusinesswhenproperchannelsandavenuesarepractices.Itisstatedthatan organization could require an effective background due to developing effective networks in the organization. It is also stated that there are certain factors that might be considered by the organization at the time of conducting the study named Facebook, Instagram, YouTube. It could assist to increase the networks of the firm that would lead to having higher competitive benefits. Research methodology The investigator will use the primary data collection method by considering the survey through a questionnaire for collecting feasible information about the research issues. The data that are not collected by considering the literature review method then the primary data collection sources will be more suitable. This method will assist to directly meet with the specified participant s and collect their opinion and views towards the advantages and disadvantages of using social media in developing the networks in the business. This method will also assist to a researcher to meet their specified task and meet their aim effectively (Wiertz and Ruyter, 2007).
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5 References Pookulangara, S and Koesler, K. (2011) Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions. Journal of retailing and consumer services. Vol 18 (4) pp 348-354 Trainor, K., J, Andzulis, J, Rapp, Adam. Agnihotri, R., (2014) Social Media technology usage and customer relationship performance: A capabilities-based examination of social CRM, Journal of Business research vol 67(6), pp 3-67 Wiertz, C and Ruyter, D., K (2007) Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities. Sage journals vol 28 (3) pp 347-376