Investigation of Online Consumer Buying Behavior in the United Kingdom

This report investigates the factors influencing online consumer buying behavior, focusing on the United Kingdom market. It explores the motivations and concerns of online shoppers, examining demographic features and purchase intentions. The research employs a mixed-methods approach, including surveys and qualitative data analysis, to identify key trends. Findings reveal the significance of convenience, pricing, and social media influence on consumer choices. The study also highlights concerns related to quality, delivery, and data security. The research suggests that millennials are a significant demographic for online shopping. Recommendations are provided to help e-commerce businesses develop effective marketing strategies and enhance consumer experiences, ultimately aiming to gain a competitive advantage in the market. The report adheres to ethical guidelines, ensuring the anonymity and informed consent of participants.