Management for Engineers

This assignment focuses on the case study of Toyota Motor Corporation Australia (TMCA) and analyzes the importance of SWOT analysis and business model canvas in strategic management. It discusses the key elements of the business model canvas and their significance in the context of the selected case study. The assignment also highlights the role of Fujitsu as a key partner in TMCA's operations.

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Management for Engineers

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Executive Summary
The case study of Toyota Motor Corporation Australia (TMCA) is taken, as this is one of the
leading automotive companies. The importance of SWOT analysis in the business keeps
significant value, as it helps in knowing the strength, weakness, opportunity and threats of the
business. Business model canvas is referred to as strategic management along with the lean start-
up template for improving new or developing existing business models. Business model canvas
is a visual chart with elements elaborating the product value proposition and finances of the
product. SWOT analysis is taken into consideration with describing each element, which would
be helpful in elaborating the importance of each element in the form of strength, weakness,
opportunity and threats.

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Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Findings and Conclusions................................................................................................................9
References......................................................................................................................................10
Appendix (Including a copy of the subject Business Case)..........................................................11

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Introduction
The main aim of this assignment is to highlight the factors that contribute in increasing the
productivity of the employees as well as the organizations. In the context of the case study, it has
been found that the activities related to the manufacturing and engineering of the head office is
being done in Melbourne, which is complemented by inclusive sales and marketing operations
based in Sydney. Moreover, the company has different branches in sales and distribution in all
states of Australia except Western Australia (Osterwalder and Pigneur, 2010). The company
employs around 3,900 people and thousands more are employed in its supplier and retail
networks. It has been found that Toyota is a big company in Australia of vehicle exporter,
shipping to more than 13 various overseas markets. This company is founded in 1938 that
provides an upper level of satisfaction to the employees as well as a customer by their services.
This report will explain the business model canvas entailing nine elements of the case study.
With the help of this, it would be easy for the readers to understand the concept of business
model canvas in a significant manner. Along with that, the elaboration of each factor of SWOT
analysis will be given on each element of the business model by taking consideration of the
selected case study.
Business Model Canvas
Key partners
The company is more active in providing a high quality of services to the customers. Toyota
outsources around 70% of the vehicle aspects such as Araco, Denso, Trim Master Inc., and
Toyota boshoku. Fujitsu is a Japanese multinational information technology equipment and
services company situated in Tokyo, Japan. Fujitsu is working closely with Toyota and that is
why they carefully designed and organized united SOE that involved Windows 7 and standard of
Fujitsu End User Services Management Platform for over a number of devices (Fujitsu, 2014).

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Strengths The key partners have strength because it helps
in maintaining a strong market position and
brand recognition.
Weaknesses It is hard to get a better understanding
regarding understand the different concept of it
by the employees (Monden, 2018).
Opportunities The company expands its area of services,
which give them the opportunity to increase
their services as soon as possible.
Threats There are a number of competitors that can
hamper the position of the company. Along
with that, the strong key partners of other
competitive company are major threat for the
Toyota.
Value proposition
The delivery time for the customer of the selected product by them is quite less, which shows the
value of the customer’s time (Dudin, Lyasnikov, Leont'eva, Reshetov and Sidorenko, 2015). The
company has vehicles with less depreciation in the market that is why the company has less
chance of damage and faults. The company has sold around 80% of the products. TMCA has
engaged Fujitsu to develop combined SOE that involved Windows 7. For the purpose of
minimising disruption to day to day operations, Toyota and Fujitsu carefully developed a phased
roll out to opted applicant groups and prepare end user training.
Strengths The strength of value proposition in TMCA
keeps the significant value as it helps them to
take care of the customers as well as
employees so that they can sustain in the
company for the long term.
Weaknesses The weak value proposition can destroy an

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entire concept of working of TMCA. However,
Fujitsu has been working with Toyota for 35
years but the main responsibility of Fujitsu is
to handle desktop support in late 2010.
Opportunities To aware employee regarding forthcoming
changes, the preparation of end-user training
can enhance the area of the employee in the
term of growth.
Threats Those changes within TMCA can bring
employee resistance.
Key activities
Toyota has engaged with Fujitsu to develop a united SOE that involve windows 7 and End User
Service Management of Fujitsu for over 2100 devices. For the purpose of maintaining the
disruption to day-to-day operations, the planning of Toyota and Fujitsu is different as it includes
deployment and developed a different strategy in order to involve all employees of the company
in each activity. The major key activities of the company are providing the training to the clients
and deliver open communications to keep everybody aware of the approaching amendments.
Strengths The planning of the company is its strength as
the main focus of the company is on achieving
the goal.
Weaknesses Lack of trained trainer for a new approach is
the weakness for the company.
Opportunities The company would be able to focus on the
same projects in a different country so that all
process of working can be the same.
Threats Hard to understand and tough adaptability is
the major threats for the company.

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Customer relationship
The company is active in maintaining good bonding with the customer which the company
focuses on different strategy so that the possible outcomes can be achieved. The company
chooses a sort of balance market demands and operational efficiency for satisfying the
customers. The company has created a portfolio with more than 70 different products and this
account for a huge variety of processes.
Strengths The company is more active in maintaining the
long term relationship with customers as well
as employees (Li, Hong, Xue, Shen, Xu and
Luo, 2016).
Weaknesses It has been found that the Toyota has low sales
in key geographic segment.
Opportunities The company poised to benefit from
developing partnership with BMW.
Threats The threat in the term of the customer
relationship is intense competition because
customer can get attracted towards new
competitors.
Customer segments
The company is advanced in providing high quality of services to the customer. For which the
main focus of the company is to satisfy all age groups. That is why the customer segments entail
people from a young age group to the old age group. It is being done by the company with the
help of the quality services. It has been found from the case study that the company is working
with Fujitsu and it was unable to reduce the disturbance to normal business operations at the time
of the transition.
Strengths The company is focused on different segments
which make it different from others. The case
study shows that the new program is suitable

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for every kind of employees.
Weaknesses In the term of weakness, it has been found that
Fujitsu is unable to decrease the disturbance to
normal business operations at the time of the
transition.
Opportunities The company can focus on different strategy in
order to increase the demand for the products
of the company (Kouya and Ozaki, 2016).
Threats Lack of attention on the specific segment can
lead the business into a hazardous situation.
Key resources
The company has major key resources such as Toyota Production System, Toyota Service
Management, workshops, and solid partners to develop together, development staff and
philosophy long term management. It has been found from the case study that the company is
suffering from major challenges such as the high volume of incidents and service desk requests,
a number of them repeat issues that needed direct involvement from the support staff
(Muhtaroğlu, Demir, Obalı and Girgin, 2013).
Strengths The key resources of the company are strong
that are mentioned above. They are helpful in
promoting the company in an adequate
manner.
Weaknesses The high volume of incidents, number of them
repeat issues and service desk requests are the
major weakness of the company.
Opportunities With the help of effective key resources, the
company can go beyond the decided criteria
and reach up to a maximum level of heights
(Kindström and Kowalkowski, 2015).

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Threats Lack of attention on Fujitsu’s project by the
key resources can be the major threat for the
company. It is necessary for the company to
keep the focus on such strategic matter in case
of stuck intense competition.
Key channels
It is necessary for the business to promote its products and services in an effective manner which
can be done by adopting proper strategy. The key channels for the Toyota Australia are dealers,
webpage and mechanical (Nidagundi and Novickis, 2017). The case study has described that the
integration and application compatibility are the major threats, leading to slow performance and
often invasive support experiences that were a real problem to staff.
Strengths The key channel has different strategy that is
helpful for the business to promote the
products. Dealers, webpage and mechanical are
the major channel for the company.
Weaknesses The company is bound up to the limit of the
selected key channel that restricts them to not
go beyond the chosen criteria.
Opportunities The company can get attention from number of
customers with the help of the effective key
channels.
Threats In the terms of threat, it can be said that the
using of different key channels by the
competitors can affect the position of the
company.
Cost structure

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The cost structure of the company is classified as per the demand. Toyota Motor Company
Australia (TMCA)has main focused on their employees and that is why they prefer to invest in
training so that their employees can get to know about their work. It has been found from the
case study that Toyota management gives more control and flexibility to their staff over their
end-user computing experience. Fujitsu, the partner of the company, has initiated a web-based
self-service portal where incidents can be logged online (Muramoto and Kosaka, 2016). In the
future, Toyota has a great plan to amplify employee self-service by providing more services and
products through FSC. This investment is effective for better leverage of the self-service
capability which will lower the entire cost per transaction for TMCA.
Strengths The company cost structure is segregated by
taking consideration of the head of the
company. An effective cost structure can
facilitate the company in reducing unnecessary
costs for the company.
Weaknesses Inappropriate way to invest in different
segments such as different segment and
training program.
Opportunities Toyota management gives more control and
flexibility to their staff over their end-user
computing experience, which can take
company at higher position.
Threats In order to lower the entire cost per transaction,
the strategy of the company can affect the
productivity of the employees (Jindal,
Laveena, and Aggarwal, 2015).
Revenue stream
Toyota has revenue of 29.38 lakh crores which can be possible due to pay attention to the
strategy of decreasing unnecessary costs and eliminating wastage (Majid, 2017). The company
has contracted with Fujitsu that provide online support. Along with, it has been found that

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TMCA is also enjoying developed asset management across its software and hardware and
decreased costs by huge control of sustaining lease schedules and software license harvesting. By
more personally incorporating the configuration management, database with the system centre
configuration manager of Microsoft are now obtainable to TMCA on demand. This hugely helps
with handling the asset lifecycle from starting to disposal, involving refresh planning and
handling lease arrangements.
Strengths The company has a strong position in the
market due to effective revenues. The contract
with Fujitsu of Toyota company helps in
providing online support.
Weaknesses Revenue stream should be clear in terms of
acquiring a large range of profits and the
company has weakness in such term.
Opportunities With the help of the configuration
management, the company can reduce the
unnecessary requirements along with proper
handling the asset lifecycle from staring to
disposal.
Threats Due to not paying attention towards diverse
revenue stream, the company can face tough
competition in the competitive market.
Findings and Conclusions
It has been found from the above analysis that the canvas model is effective in terms of defining
the strategy of the company along with the availability of a number of factors that help them to
reach up to maximum profits. This report has taken into consideration of Toyota Motor
Company Australia case study in order to analyze business model canvas. Nine elements of
business model canvas have been portrayed in the case study. It has been found from the
business model canvas that each element of building blocks has significant value in order to

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describe the importance of the company. Along with that, it has been found that Toyota
Company has involved Fujitsu for the purpose of increasing efficiency of the employees and
develops good insights for the customers.
It has been concluded that TMCA has engaged Fujitsu to develop combined SOE that involved
Windows 7. For the purpose of minimizing disruption to day to day operations, Toyota and
Fujitsu carefully developed a phased roll out to opted applicant groups and prepare end user
training (Betancourt, Mooney and Ross, 2018). SWOT analysis is effective in terms of
elaborating the strengths, weaknesses, opportunities, and threats. Each element has its own
strengths, weakness, opportunities and threats for this; the table for each element has been made.
This strategic tool is helpful in getting enough information regarding the ongoing condition o the
company in the terms of their partners. With the help of the Fujitsu Application, the company is
able to reduce the overall deployment timeline.

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References
Betancourt, P., Mooney, J. and Ross, J.W., 2018. Digital Innovation at Toyota Motor North
America: Revamping the Role of IT.
Dudin, M.N., Lyasnikov, N.V.E., Leont'eva, L.S., Reshetov, K.J.E. and Sidorenko, V.N., 2015.
Business model canvas as a basis for the competitive advantage of enterprise structures in the
industrial agriculture. Biosciences Biotechnology Research Asia, 12(1), pp.887-894.
Fujitsu, 2014. Case Study Toyota Motor Corporation Australia. Available [online]
http://www.fujitsu.com/au/Images/CS_2014Mar_TMCA_Eng_V0.1.pdf Accessed on 26th April
2019.
Jindal, S., Laveena, L. and Aggarwal, A., 2015. A comparitive study of crisis management-
Toyota v/s General motors. Scholedge International Journal of Management &
Development, 2(6), pp.1-12.
Kindström, D. and Kowalkowski, C., 2015. Service driven business model innovation:
organizing the shift from a product-based to a service-centric business model. Business Model
Innovation: The Organizational Dimension, Nicolai Foss and Tina Saebi (Eds.), Oxford
University Press, UK, Forthcoming.
Kouya, M. and Ozaki, J., 2016. CEMS Development and Demonstration in Toyota City
Verification Project. FUJITSU Sci. Tech. J, 52(4), pp.84-91.
Li, C.Z., Hong, J., Xue, F., Shen, G.Q., Xu, X. and Luo, L., 2016. SWOT analysis and Internet of
Things-enabled platform for prefabrication housing production in Hong Kong. Habitat
International, 57, pp.74-87.
Majid, A., 2017. Financial Statement Analysis 2012-2016: Toyota Indus Motor Comapny.
Monden, Y., 2018. Toyota management system: Linking the seven key functional areas.
Routledge.

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Muhtaroğlu, F.C.P., Demir, S., Obalı, M. and Girgin, C., 2013. Business model canvas
perspective on big data applications. In 2013 IEEE International Conference on Big Data (pp.
32-37). IEEE.
Muramoto, T. and Kosaka, M., 2016. Fujitsu—Field Innovation Service with Customer Value
Co-creation in ICT Business. In Manufacturing Servitization in the Asia-Pacific (pp. 381-398).
Springer, Singapore.
Nidagundi, P. and Novickis, L., 2017. Introducing lean canvas model adaptation in the scrum
software testing. Procedia Computer Science, 104, pp.97-103.
Osterwalder, A. and Pigneur, Y., 2010. Business model generation: a handbook for visionaries,
game changers, and challengers. John Wiley & Sons.

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Appendix (Including a copy of the subject Business Case)

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