Analysis of Bun Me Corporation Pty in the Hospitality Industry

MANAGEMENT1
Table of Contents
Introduction:...............................................................................................................................3
Overview of the company:.........................................................................................................3
Industry Synergy and Trends:....................................................................................................4
Marketing Mix:..........................................................................................................................5
Organization’s Competitiveness:...............................................................................................6
Service Management:.................................................................................................................7
Staff Retention and Development:.............................................................................................8
Ethics and Social Responsibility:...............................................................................................9
Recommendations:.....................................................................................................................9
Conclusion:..............................................................................................................................10
References:...............................................................................................................................11

MANAGEMENT2
Introduction:
The evolution of the hospitality industry in the modern generation is able to provide
significant amount of scope to various business houses for developing a sustainable business.
With a precise focus on the growth of the industry, the base of the increasing interest of
various business houses in entering in the mentioned industry is pretty prominent
(Statista.com, 2019). The comparatively less requirement of the financial investment is able
to design the industry in perfect manner for attracting larger number of new entries. The
paper is focused in analysing the business operations of such an organization, named as Bun
Me, entered the hospitality industry with the objective of gathering larger amount of profit.
Along with that, the paper provides a brief overview of the company. Apart from this, the
paper includes a brief analysis regarding the modern trends of the hospitality industry. With a
precise understanding of the findings, the paper provides a critical analysis regarding the
marketing mix of the company and along with that, it highlights the service management of
the company. In addition to this, the paper provides a brief idea regarding the competitive
nature of the company and at the same time, the paper evaluates the policies of the company
in effectively developing and retaining the employees of the company. The paper also
assesses the practice of ethics and corporate social responsibility inside the organization.
Considering the findings of the analysis, the paper formulates a crucial set of
recommendations for the improvement of the business operations of the company.
Overview of the company:
The organization is named as Bun Me Corporation Pty. The organization operates as a
Vietnamese street food organization (Zomato.com, 2019). The organization was established
in the year 2013 and is observed to have 8 different shops and restaurants across the city of
Sydney (Zomato.com, 2019). Considering the review ratings that the company is able to

MANAGEMENT3
achieve from the part of the various customers, it is evident that the company is one of the
most preferred organization in the region. Other than this, the food court has the required
expertise in place for delivering optimum quality food items of Vietnamese cuisine. The
organization usually stays closed on Saturday and Sunday. The operating hours of the
company is seen to be from 10 a.m. to 3.30 p.m. (Zomato.com, 2019). The organization has
the capability of providing the much required flexibility to the customers in paying for their
services with the inclusion of both card and cash payment methods. Other than this, the
company is seen to offer the option of the takeaway, however, the organization is not
involved with any sort of alcoholic product sales (Zomato.com, 2019). The organization is
able to provide a pleasant atmosphere to their customers with the introduction of the indoor
seating arrangements and at the same time, the company has the expertise of providing
vegetarian items for their customers with the non- vegetarian dishes (Zomato.com, 2019).
The company provides parking facility to their customers as well.
Industry Synergy and Trends: