Action Plan Development for Innovation and Creativity

Running head: MANAGEMENT
Management
Name of student
Name of University
Author note

1MANAGEMENT
Executive summary
The report was presented to focus on the action plan development considering the
Amabile and Osborn parnes models to promote innovation and creativity. The business
organisation selected here was the Drax UK Ltd., which faced loss due to poor market share
acqusitions. The Knowledge Transfer Partnership or KTP supported the various concepts of
machine learning, artificial intelligence and Internet of Things to ensure management of
safety measures and contributed to the warehousing of data and management of assets too.
The two models defined the sociological perspectives and combined both the dynamic
components and future iterations to ensure management of successful changes, thereby, aim
to improve the innovation aspects furthermore. The rewards and recognition for the
performances of individuals also helped in acceptance of new strategies and fulfilment of
individual roles and responsibilities for promoting cohesive thinking and develop solutions to
issues supported by brainstorming sessions and knowledge acqusitions too. Therefore, these
had been the major areas that were focused on this report, which assisted in creative thinking,
decision making and facilitated innovation too.

2MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Analysis......................................................................................................................................3
Conclusion..................................................................................................................................6
Recommendations......................................................................................................................7
References..................................................................................................................................7

3MANAGEMENT
Introduction
The report is prepared to demonstrate about the development of an effective plan for
the purpose of enabling creativity, innovation and manage corporate entrepreneurship with
ease and efficiency considering the business organisation named Drax UK Ltd. The
assignment focuses on the management of creativity and innovation at the organisation and
how it has managed to introduce a systematic process for allowing major changes and remain
adaptable to the creative environment. The topic will also shed light on the different models,
especially the amabile componential model and the Osborn parnes model to understand how
the processes and structure methods have been managed with the help of brainstorming and
thinking skills (Amabile and Pratt 2016). It will not only facilitate the creative thinking, but
can also help in generating new ideas and concepts, furthermore ensure proper management
of creative processes along with finding the most suitable resources for managing sustainable
innovation rather than disruptive innovations while partnering with the KTP project.
Drax Services UK Ltd is one of the major companies that manages selling of fire
detection and alarm systems, alarm management systems and other safety systems to
different market segments such as the educational institutions, Government, retail, healthcare,
manufacturing, transport and commercial fields too. The company made sure to operate
effectively though the market share has been losing from time to time, which has enabled to
focus again on the hardware and software aspects by using the concepts of machine learning,
Internet-of-things (IoT) and artificial intelligence (Draxtechnology.com 2019). The
innovation is supported with the involvement of Knowledge Transfer Partnership or KTP,
funded by the Innovate UK to facilitate innovation and creativity, furthermore ensure
maintaining safety, deliver secure data and manage data warehousing along with monitoring
of assets consistently.