This study examines the influence of situational factors on consumer purchases and how Vodafone can influence consumers' purchasing behavior. It analyzes the buyer decision process, critiques the effects of situational influences, and compares consumers and organizations in terms of their markets and buying behavior. The study also examines the stages of information processing and the internal factors that influence each stage in relation to consumer behavior. Additionally, it evaluates a variety of external factors and their influence on consumer behavior.