Importance of Sustainable Development and Green Marketing Strategies

Running head: MANAGEMENT
Management
Name of the Student
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Author Note

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Table of Contents
Introduction:...............................................................................................................................3
Research Problems or the Research Questions:.........................................................................4
Literature Review:......................................................................................................................4
Importance of Sustainable Development:..............................................................................4
Importance of the green marketing activities:........................................................................7
Sustainable Development and Green marketing strategies:...................................................9
Future Recommendations:.......................................................................................................10
Conclusion:..............................................................................................................................10
References:...............................................................................................................................12

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Introduction:
The significance of the marketing activities in the modern business world is
increasing in a notable manner and the impact of marketing activities for the growth of the
manufacturing along with the service industry is pretty prominent. With a previse focus on
the enhanced level of the business competition, it is evident that the companies are facing
tough competition from the part of their competitors and under such situation, the customer
retention becomes difficult for majority of the companies. Considering such situation, the
importance of the marketing and the promotional activities is observed to be associated with a
significant increment as the increased occurrences of the marketing and the promotional
activities provide the much required scope to the companies in effectively retaining the
customers. The concept of the green marketing is observed to be a reflection of the modern
thought process where the necessity of preserving the environment is directly linked with the
value proposition of the companies (Murati and Brokaj 2014). For the companies that are
operating in the hospitality industry, the significance of the mentioned holistic approach is
considerably high as it provides the scope to the companies in anticipating, identifying and
satisfying the requirements of the customers in an efficient manner.
Having said that, the mentioned approach enables the companies in managing their
customer requirements in a more sustainable and profitable way. The paper is focused in
critically analysing the sustainable development at the Seaport Melbourne through the green
port marketing activities. The paper provides in depth information regarding the green port
marketing concepts to portray its impact on the modern hospitality industry. Along with this,
the paper highlights the impact of the mentioned marketing activities on the regional
development and at the same time, the paper evaluates the impact of it on the effective
management of the environmental sustainability.

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Research Problems or the Research Questions:
With a precise focus on the above discussion, it is evident that the application of the
green port marketing activities is one of the major modern trends of the hospitality industry.
The urge amongst the organizations in improving their customer targeting techniques is
observed to be pretty prominent and that is forcing the companies towards the application of
the green port marketing activities. Apart from this, the added strictness from the part of the
governmental agencies in implementing the framed governmental regulations for the efficient
maintenance of the eco logical balance is observed to play a significant role in influencing the
companies towards the application of the green port marketing activities.
Considering the research topic, the research questions are as follows:
 What is the importance of the sustainable development?
 What is the importance of the green marketing activities?
 What is the relationship between the sustainable development and the green
marketing activities?
 What are the future recommendations for the sustainable development at Seaport
Melbourne with the application of the green marketing activities?
Literature Review:
Importance of Sustainable Development:
According to Ezzat (2016), the concept of the sustainable development is largely
defined within the factors of the triple bottom line which are the economic, environmental
and social factors. Prause (2014) stated the concept of the sustainable development as the
combination of the social justice, environmental quality along with economic prosperity.
Considering the triple bottom line, Fusco Girard (2013) claimed it to be the corporate
performances of the companies from the economic perspectives of the shareholders to that of