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Analyzing Lenovo's Business Expansion Strategy in the Global Smartphone Industry

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Added on  2022/12/15

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This study analyzes Lenovo's business expansion strategy in the global smartphone industry, focusing on its acquisition of Motorola Mobility. It examines the effectiveness of the strategy and its potential for gaining a competitive advantage. The study includes a discussion of Lenovo's current market position, PESTLE analysis, Porter's five forces analysis, resource-based view analysis, SWOT analysis, and a competitive analysis of Lenovo in different countries.

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