Research Methodology in Management

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

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Table of Content
Chapter 3: Research Methodology.............................................................................................2
3.1 Introduction......................................................................................................................2
3.2 Research Philosophy........................................................................................................2
3.3 Research Approach..........................................................................................................4
3.4 Research Design...............................................................................................................5
3.5 Data Collection Method...................................................................................................7
3.5 Sampling..........................................................................................................................8
3.6 Research setting and Instrument......................................................................................9
3.7 Data Analysis.................................................................................................................10
3.8 Data Reliability and Validity.........................................................................................10
3.9 Ethical Consideration.....................................................................................................11
3.10 Research Timeline........................................................................................................11
3.11-Conclusion...................................................................................................................12
References................................................................................................................................13

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Chapter 3: Research Methodology
3.1 Introduction
Research methodology remains as the systematic way to resolve the problem and it is
more of a science studying how research is supposed to be performed. According to Neuman,
(2013), the technique or the procedure through which researcher go about their work by
describing, explaining and predicting a particular phenomena is known as research
methodology. When it comes to research methodology, it can also be asserted that research
method is a study of method by which knowledge can be derived.
If the study is required to identify the cultural effect on organizational performance
and employee engagement, it is not possible for one to derive conclusive point without
applying methods of examining the facts. Thus, this research also follows a particular
mechanism or methods to investigate and understand how organizational culture could
affect employee engagement and organization’s overall performance. This chapter
provides comprehensive detail about how the methods are applied and why they are applied
to the study. Justification for each selected method makes it clear that this study leads
towards its pre-developed research objectives. In addition, when performing a business or
academic research, it is essential to note that unethical attempts are never welcome; thereby,
to avoid unethical grounds, study complies with ethical pre-set ethical consideration.
Eventually, time required for whole work has been given in the research timeline table.
3.2 Research Philosophy
It is a widely known fact that research philosophy is a set of belief that help to view
things in a proper way, to judge and analyse them. However, this set of beliefs could vary on
the basis of the type of facts required to be considered and analysed. Mackey and Gass (2015)
mentioned that when a study is required to deal with a wide and open topic, it is reasonable to

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select a philosophy that provides wider scope of opportunity to consider and analyse things.
There are three different types of research philosophies namely positivism, interpretivism
and realism and each of these categories hold different characteristics and meaning, even
their application are quite different (Silverman, 2016). Starting with positivism research
philosophy, which is fundamentally based on observable and social entity. Two basic
components of positivism philosophy is that data collection and hypothesis. Testing and
verification of hypothesis is often required for the future research. Not to mention these two
elements, the nature of deriving quantifiable observation from a statistical ground leads this
philosophy to be used mostly in studies. For example, to learn how culture is a fundamental
organizational entity.
To learn how culture is a fundamental organizational entity affecting performance and
employee engagement, researcher must have require quantifiable data to learn how the
element is affecting the other entities. In contrast, interpretivism research philosophy could
enable the researcher to interpret the study elements and thereby, it could integrate human
interest into the research (Taylor, Bogdan & DeVault, 2015). The fundamental of
interpretivism philosophy is that it helps to assume that access to reality can only be possible
through some social actions like language, shared meaning and instruments. With the
exception of this accessibility, other fundamental aspects of this research philosophy is
naturalistic approach of gathering information such as interview and observation. However,
the following reasons justify why positivism research philosophy is more appropriate to the
study.
Justifying the positivism research philosophy
As organizational performance and level of employee engagement which is
supposedly driven by organizational culture, quantifiable data is required. It is important to