Sustainable Tourism Practices in Top10 Holidays Park Group in New Zealand

Running head: MANAGEMENT
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Table of contents
Introduction......................................................................................................................................2
Background of the company............................................................................................................2
Four elements of sustainability........................................................................................................3
Sustainability initiatives adopted by Top10 Holidays park group based on the different
sustainability elements.....................................................................................................................3
Sustainability commitments introduced by New Zealand Sustainable tourism management
authority...........................................................................................................................................5
Business Commitments and interrelationship with the Top10 Holidays park group sustainable
programs..........................................................................................................................................6
Conclusion.......................................................................................................................................8
Reference list and bibliography.......................................................................................................9

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Introduction
Sustainable business practice has become popular in the current business scenario in case of
ensuring the proper utilization of natural as well as human resources for ensuring the high
profitability in the workplace. The term sustainable tourism is being considered as the process in
which local as well as national socio economic situation can get improved. Analyzing the current
tourism industry in New Zealand, it has been identified that the New Zealand tourism is
maintaining its contribution towards the sustainable business environment by conserving the
socio cultural as well as physical environment. It is true that the fauna and flora are important in
the New Zealand tourism. The purpose of the study is to shed light on the sustainable tourism
practices in Top10 Holidays park group in New Zealand.
Background of the company
The Top10 Holidays park group is famous in adventure tour operating company in New Zealand.
By introducing the standard accommodation in the reasonable prices, the company has grabbed
the attention of large numbers of visitors in the market. It is the multi award winning tour
operator in New Zealand market (Top10.co.nz.com, 2019). From the last 30 years the company
is proving the standard services for New Zealand Holiday Parks. Analyzing the values off the
company, it has been identified that providing the bet7ter experiences to the visitors, the
organization aims to ensure the standard quality of services. It is true that the organization has
also focus on extending and upgrading the customer service facilities so that it can establish its
strong image in the competitive tourism sector.

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Four elements of sustainability
In the recent years, the responsible as well as sustainable tourism practices have become the
important contributors in the current tourism business. Most of the sustainable tourism practices
have been developed based on the eco-friendly environmental initiatives. Analyzing the
importance of sustainable tourism it has been identified that developing the social and cultural
bond between visitors and the local people, the sustainable tourism not only contributes towards
the environmental development, but also it plays an important role for ensuring the economic
growth in that particular areas (Blog.virtuoso.com, 2019). In case of minimizing the negative
impact on the environment the sustainable tourism aims to maintain the cultural exchanges so
that the local traditions can be preserved. The environmental sustainability has been developed
based on the four elements such as environmental, economic, social and human. In order to
conserving the planet and ensure the long term sustainability, these elements are very important.
Sustainability initiatives adopted by Top10 Holidays park group based on the different
sustainability elements
Being the largest tour operator in New Zealand, Top10 Holidays park group has tried to maintain
its operational activities by highlighting the cultural bonding in the country. Depending on the
cultural roots the company has tried to build the sustainability approach in proper manner.
Incorporating the ecotourism practices the company has focused in case of introducing the
sustainable practices in its operations (Top10.co.nz, 2019). In the current business scenario,
ecotourism is being considered as the fastest growing sector in the global tourism industry.
Maintaining the positive contribution towards the local communities and the tourism, the
organization has tried to encompass the different aspects of ecological tourism. By sharing the