MANAGEMENT. Management Name of the Student Name of the

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction:...............................................................................................................................3
Organizational Overview:..........................................................................................................4
Case Analysis:............................................................................................................................5
Kantian Perspectives:.................................................................................................................9
Utilitarian Perspectives:.............................................................................................................9
Conclusion:..............................................................................................................................10
References:...............................................................................................................................12

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Introduction:
The importance of the ethical business practices is observed to be notably high for
majority of the organizations in the modern business world and that is pretty visible with the
enhanced urgency from the part of the senior management of the organizations in the
conducting their business in an ethical manner. With a precise focus on the effect of the
unethical business practices over the companies in the aspect of the reputation, the increasing
importance for the much required incorporation of the ethics in the business practices of the
organizations is easily understandable. Grace and Cohen (2015) are able to comment on the
success of the incorporation of the ethics in the business activities of the organizations with
the claim that the incorporation of the ethics in the business activities of the organizations
have the potential to improve the corporate image of the organizations and in addition to this,
the ethical practices from the part of the organizations is crucial in avoiding any sort of
reputational damage for the organizations.
Apart from this, improvement of the corporate image of the company plays a crucial
role in the increment of the preferences of the customers towards the organization which
helps the companies in increasing the sales of their companies. The paper discusses regarding
the impact of the unethical business practices of one of the largest bank of Australia,
Commonwealth Bank. In addition to this, the paper also provides a brief overview of the
mentioned organization and the business operations of the organization. The paper portrays
the importance of the corporate governance and the ethics in the improvement of the
corporate performances. With a precise focus on the business operations of the mentioned
organization, the paper analyses failure of the principles of corporate governance and ethics.
In elaborating the ethical issues which affected the business activities of the mentioned

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organization, the paper is able to pout strong emphasis on the Utilitarian and Kantian
perspectives.
Organizational Overview:
As mentioned earlier, the mentioned organization is one of the largest multinational
banks in the nation. The organization operates in the baking and the financial services
industry. The organization was initiated in the year 1911 and is currently headquartered in the
city of Sydney (Commbank.com.au, 2019). The strong presence of the organization with
more than 1100 number of branches and more than 4300 number of ATMs, the organization
is able to serve their customers across the customers (Commbank.com.au, 2019). With a
precise focus on the business activities of the organization, it is pretty evident that the
excellent leadership of the current management team of the organization is responsible for the
improvement of the financial stability of the organization. The organization is currently
managed by the chairman of the organization, Catherine Livingstone and the CEO and
managing director of the organization, Matt Comyn (Commbank.com.au, 2019). The
visionary leadership of the management team of the organization has enabled the company to
generate a revenue of A$26.005 billion in the year 2017 along with a net income of A$9.881
billion in the same year (Commbank.com.au, 2019). Many of the business analysts of the
nation also consider the service excellences of the 51,800 number of employees recorded in
the year 2017 to be one of the important factor responsible for the success of the organization
(Commbank.com.au, 2019).
However, in recent years, the organization is observed to be affected with the
increasing incidents of the unethical business practices and the impact of such incidents is
pretty prominent on the business operations of the mentioned organization. One such major
case that affected the reputation of the company and the business activities of the mentioned