Effective Management of Internal Issues in XYZ Plc.

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

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The modern business world is seen to experience notable amount of competition in
each of the industries. The business organizations are observed to face notable amount of
threats in terms of the competition which has the potential to affect their survival and growth
in the industry in a significant manner1. Adding to this, the entry of the new organizations
into the market is seen to populate the business industry in a significant manner which as a
result reduces the monopoly in the market. Under such situation, the organizations are
observed to employ different strategies such as the low pricing or the improvement in the
quality to cope up with the market competition2. In managing the changes, the organizations
are observed to face notable amount of barriers from inside and outside of the organization.
The paper is focused in the elaboration of the procedure for the effective management of the
internal issues that a chosen company in the form of XYZ Plc. faces while managing the
detrimental impact of such intense market competition. The paper describes the problem that
the chosen organization is facing and adding to that, it also provides evidences in the form of
an interview of an employee of the chosen organization along with a customer of the
organization.
Context and Introduction of the Organization:
I worked in a company named as XYZ Plc. for the last 4 years. The company operates
in the wooden toy manufacturing industry for the last 10 years. The company is renowned for
improved quality of the products and the capability of achieving the preferences of the
customers in their design which seems to be key advantage for the chosen organization in
terms of increasing the customer satisfaction. With the excellent quality of the products and
the capability of satisfying the customers with the design, the company is able to increase
1 Fleisher, C.S. and Bensoussan, B.E. Business and competitive analysis: effective application of new and
classic methods. 2015. FT Press.
2 Casadesus‐Masanell, R. and Zhu, F. Business model innovation and competitive imitation: The case of
sponsor‐based business models. 2013. Strategic management journal, 34(4), pp.464-482.

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their margin of profit in a significant manner over the years. The improved generation of the
profit for the chosen organization with the effective formation of the base for achieving
higher growth is seen to possible due to the excellence in the leadership of the Executive
Chairman of the organization, Tim Bracken.
The organization is seen to serve the customers of United States and is having the idea
of expanding their business to other countries for the effective achievement of the increased
revenue. Adding to this, the organization experiences the expertise of 3500 number of the
employees in the manufacturing of the quality products. In addition to this, the chosen
organization has three different plants for the manufacturing of the products that they offer to
the customers. Three of the plants of the organizations are observed to be situated in the
Minnesota region. The organization is seen to have a hierarchical structure with a number of
divisions for the effective business operations with a precise focus on the increment of the
profit. The organization is currently led by the senior vice president of the operations, Pat
Bracken who is the son of the Executive Chairman. The Chief Executive Officer of the
organization, Peter Williamson is also a key figure for the effective management of the
business operations in the chosen organization. Apart from them, the head of the various
departments such as the sales, manufacturing, marketing, human resource and the design are
observed to be the key fugues of the chosen company.
Problem Description:
The chosen organization is renowned for providing desired quality in their designs
and for the achievement of the preferences of the customers in their design. This was a
significantly crucial factor for the organization in increasing the profit of it. However, during
the end of the November of 2018, the chosen organization is seen to suffer major blow in the
generation of profit. The sales of the chosen company was observed to have a major decline

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and the financial condition of the organization was going through a rough patch. The chief
executive officer of the organization was notably worried with the case as the company was
unable to strive towards the desired growth in the expected fashion.
Hence this forced her to conduct a meeting for the effective evaluation of all the
aspects of the organization’s business conduction so that she and the senior level
management of the chosen organization be able to achieve important information regarding
the factors that are affecting the business conduction and the growth of the organization.
During the meeting, she was seen to question the head of the manufacturing and the sales
department regarding various aspects that are related to the business operations of them and
with the effective assessment of the answers of the head of departments, the CEO of the
organization was able to understand the fact that the design department is involved in
unethical business conduction. This was a major reason for the significantly decreasing
quality of the products of the chosen organization. Adding to this, she was able to understand
the fact that the company somehow was not able to produce sufficient number of products in
the United States market. The absence of the sufficient number of products from the part of
the company in mentioned market was responsible for the significant reduction in the market
domination of the chosen company. Hence the customers of the company were seen to
purchase the products from the competitor organizations. The effective assessment of the
condition and the answers of the head of the manufacturing department were significant for
the CEO in getting the idea of the fact that the manufacturing department of the organization
was not ready to increase their production and they want the inclusion of the third shift.
Adding to this, the CEO of the company was observed to attain the idea of the growth that the
company will be able to accomplish with the achievement of a lucrative deal in the form of
Blue Ocean deal which has the potential to enable the company for the effective achievement
of the desired growth. However, the organization was seen to face the need of manufacturing