Management in the Retail Industry: Objectives, Scope, and Research Insights

Running head: MANAGEMENT
Management
Name of the student
Name of the university
Author Note:

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Table of Contents
Introduction......................................................................................................................................5
Background..................................................................................................................................5
Problem Statement.......................................................................................................................5
Significance of the Project...........................................................................................................6
Thesis Statement of the Assignment............................................................................................6
Project Objective.........................................................................................................................6
Project Scope...............................................................................................................................6
Literature Review............................................................................................................................7
Introduction..................................................................................................................................7
Analysis of the Retail Industry Sector of Australia.....................................................................7
Study of Market Strategies in Australian retail Sector................................................................8
Analysis of Industrial Growth.....................................................................................................9
Consumer Behavior in the Sector..............................................................................................10
Research Questions........................................................................................................................10
Primary Research Question.......................................................................................................10
Secondary Research Questions..................................................................................................10
Research Methodology..................................................................................................................10
Introduction................................................................................................................................10

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Quantitative Research................................................................................................................11
Research Instrument and Quantitative Data Analysis Process..................................................12
Research Design........................................................................................................................12
Research Strategy......................................................................................................................12
Research Approach....................................................................................................................13
Research Instruments.................................................................................................................13
Data Analysis.............................................................................................................................13
Sampling and Sample Size........................................................................................................14
Interviewing and Questionnaire Design....................................................................................14
Reliability and Validity of Data.................................................................................................14
Research Limitations.....................................................................................................................15
Time Schedule...............................................................................................................................15
Table No 1: Timeline of the Research.......................................................................................16
Figure No 1: Gantt chart............................................................................................................16
Conclusion.....................................................................................................................................16
Reference List................................................................................................................................18
Appendices....................................................................................................................................20
Appendix 1.................................................................................................................................20
Figure No 2: Market Share of Australian Supermarkets...........................................................20
Appendix 2.................................................................................................................................21

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Figure No 3: Market Share of Australian Supermarkets...........................................................21
Appendix 3.................................................................................................................................22
Figure No 4: Market Share of Australian Supermarkets...........................................................22

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Introduction
The upcoming research will be dealing with the impact of retail supermarket in Australia
and the customer satisfaction. The following proposal will be providing a basic idea on the
different types of areas that will be covered in the research to identify the current state of the
Australian retail market and how has their performance in the market helped to improve the
satisfaction amongst the customers of the organization. The proposal will pave the way for the
research on the same topic in a much organized and detailed manner.
Background
Supermarket shopping is often cited as a self service retail environment structure. The
following markets use the platform of the organization to build a strong bond with the customers
of the business. It also helps the organization to analyze and judge the level of customer
satisfaction and serve the customers accordingly. The Australian Supermarkets and grocery
stores have seen a rise in the recent past due to the expansion of business activities by old
warhorses like Woolworths, Wesfarmers, Metcash and Progressive Trading Limited as well as
the emergence of new business enterprises in the form of Kaufland, Aldi and some other small
ones. Different surveys have shown the crisis situation in the supermarkets and as a result there
has been a sharp freefall in the number of customers visiting the stores. The research will
basically stress on the current state of the Australian supermarkets and their impact on the level
of customer satisfaction.
Problem Statement
The main problem that will be dealt with in the research will be the problems related to
the Australian supermarkets and their failure of the management of these organizations to satisfy

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the customers. Though Australia is well renowned for the presence of a large number of
supermarkets, the failure to satisfy the customers have been turning them to other more suitable
options like small convenience stores and e-markets.
Significance of the Project
Studying the satisfaction level of the customers from their business transactions in the
supermarkets is perhaps the most significant part of the following research. The research attains
further significance as because a large chunk of the customers have slowly inclined towards the
e-commerce and prefers to buy products directly through different online shopping applications.
Thesis Statement of the Assignment
The thesis statement of the assignment can be as follows; “Australian Supermarkets and
Customer Satisfaction- A detailed Study”.
Project Objective
The research objectives that have been marked to achieve are as follows;
a. To analyze the structure of the retail industry in Australia
b. To analyze the strategies of the market in the industry
c. To correctly analyze the growth of the retail market in Australia
d. To determine the different factors for pricing
e. To determine the consumer behavior in the following sector
f. To verify the need for consumer satisfaction in the industry
Project Scope
The subject chosen to be studied in the research will have a great scope as it is one of the
most unique topics that determine the customer satisfaction levels of Australian customers in the