Swimming Australia: Overview, Vision, Mission, and Strategic Plan

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Part 2
Swimming Australia
Brief overview of Swimming Australia
Swimming Australia is recognized as the major governing body with approximately
1,000 clubs as well as 90,000 registered members nationwide. The organization helps in
developing as well as empowering swim school association through the delivery of world’s
superior practice strategies, professional development programs, expansion opportunities and
business sustainability (Swimming.org.au 2019).
Vision and Mission
As swimming, as a sport is referred to be exceptional as being a life-skill, a sport and a
recreation, the primary vision of Swimming Australia is to efficiently create a nation of
swimmers well-liked by the world. Thus, highly motivated towards such a vision, Swimming
Australia has been working by efficiently creating Australians to be the best swimmer they.
Furthermore, the organization aids its swimmers to develop from grass roots community
participation to become elite level swimmers representing Australia and themselves on the
international forum (Swimming.org.au 2019). On the other hand, Swimming Australia’s mission
statement relies on facilitating all Australians to develop knowledge of safety, competence and
strength through swimming.

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Strategic Plan
Swimming Australia has designed its strategic plan 2019-2024 for improving its
improved participation, competitiveness and expansion. The strategic plan primarily relies on
completing refurbishment of the competition structure that involves a new State League for the
pool. Strategic Plan will further highlight:
 6 Year Plan to support 2 Olympic cycles
 Newly developed Recreational swim competition – The organization has focused on
Westpac Summer League that requires to be developed across States. This expansion
will provide understandable direction that Swimming Australian Clubs aim to provide for
swimmers of all capabilities that include recreational swimmers (Swimming.org.au
2019).
 Must engage with the State Government in order to amplify its dedication in developing
skills to swim and assist in the ‘Asian Engagement Strategy’

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Strategic Plan
Source: (Swimming.org.au 2019)
Funding history
Sport Australia formerly Australian Sports Commission has invested over $42 million in
funding to Swimming Australia for Olympic high-performance since London 2012. This funding
further includes over than $3 million in direct athlete support grants which is an increase of 15%.
Reports of Cohen et al. (2014) have revealed that Sport Australia has invested around $12.5
million in funding to Swimming Australia for Paralympic high-performance that includes around
$4.5 million in direct athlete support grants, known as dAIS. Swimming Australia has supported
the Federal Government’s budget which boosted funding for improved performance to Sport
Australia by over $ 55 million over the next two years. Swimming Australia has reported that
the increased funding has been highly beneficial to athletes who have been aiming to participate
in Tokyo 2020 and future Paris 2024 as well as Los Angeles 2028 Olympians. Reports of Allen
et al. (2015) have revealed that since the 2012 London Olympics and Paralympics, around 145
Australian swimmers have benefitted from a total of around $6.5 million in direct AIS athlete
grants, known as dAIS. As per the reports of Cohen et al. (2014), these dAIS grants tend to
benefit rising and established swimmers.