Performing SWOT Analysis of Afterpay Touch Group Limited

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

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MANAGEMENT
Executive Summary
The report has thrown light on performing the SWOT analysis of the
different nine elements of the business canvas model of Afterpay Touch
Group Limited. With proper performance of inside out analysis on the current
situation, with the help of the SWOT analysis, the different strengths,
weaknesses, opportunities and threats for the business canvas model of the
respective company
Afterpay Touch Group Limited have been identified
accordingly. It is one of the most essential aspects to understand the
workings of the organization which proves to be suitable for the overall
success of the business along with analyzing the different weaknesses and
threats that can be identified and can be changed into strengths and
opportunities for the organization.

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Table of Contents
Executive Summary.........................................................................................1
Introduction.....................................................................................................3
SWOT analysis for each element of the review...............................................3
Strengths......................................................................................................3
Weaknesses..................................................................................................4
Opportunities................................................................................................6
Threats.........................................................................................................7
Findings and Conclusions................................................................................8
References.....................................................................................................10
Appendix........................................................................................................12
Business Canvas Model..............................................................................12

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Introduction
The report throws light on analyzing the different kinds of strengths,
weaknesses, opportunities along with threats of the
Afterpay Touch Group
Company which will be helpful in identifying the same and solving the
issues effectively. Afterpay Touch Group Limited is one of the financial
technology organizations in Australia which have their presence in New
Zealand and United States as well. The company was founded in the year
2015 and it falls under the buy now and pay later industry which has been
easier for the different individuals in the market to purchase the different
kinds of products and services as per their choice and they can pay the
amount for the same later. The current status of the company is active and
there are more than 3.1 million users as well.
SWOT analysis for each element of the review
The SWOT analysis is required to be performed for each and every
individual business canvas model element through following the business
canvas model that has been proposed by
Osterwalder and Pigneur in the
year 2009. With the help of the SWOT analysis, the different kinds of critical
success factors and risks of the company can be identified that will be
helpful in analyzing the potential solutions which can be suggested to the
company to improve their business operations and gain competitive
advantage in the market in comparison to the other competitors present in
the market and operating within the same industry as well.
Strengths
Value Proposition- The major value propositions of the company is
meeting with the different needs of the customers as the different customers
are satisfied with the different kinds of products and services which are
offered by Afterpay Touch Group. It is applicable for the different customers
who prefer shopping, however they are not yet earning and they belong to