Selection of target audience

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

1
Report 2
Selection of target audience
Considering the fact that the chief purpose of my social media campaign is to provide
both financial as well as mental support to the refugees, the target audience of the campaign
includes the youths, students, human right commission, upper middle class and elite population
of the community. While the youths and student will be targeted for providing volunteer service
in the campaigns, the elite and upper middle class audience will help us to raise the funding of
the campaign. Both male and female donors have been targeted for the mentioned campaign.
When it comes to the psychographic segmentation, the target audience who are aware of the
issues associated with the refugees and possess efficient readiness to act for the same has been
targeted.
Additional important audience
Apart from the above mentioned target audience, the most crucial additional important
audience for the mentioned campaign includes voluntary humanitarian organizations like Red
cross an Refugee nation as well as trustee boards and other charitable organization. The
mentioned organizations are highly renowned globally and have the potential to provide efficient
financial as well as other supports to the refugee campaign. Considering the fact that these
organizations provides both financial, healthcare as well as other supports to the refugees,
establishing partnership with them will help me to incorporate greater number of refugees and
provide them with better support and opportunities.
Method use to research the key Audience Segment

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In order to gain success in the campaign, it is highly crucial to make it appealing and trustworthy
to both the primary as well as secondary target audience. For this, the most important thing is to
understand the psychology and specific requirement of the both mentioned target audience. The
method that will be used for collecting information about my primary target audience includes a
survey. The participant of the survey will be selected with the help of probability or random
sampling. Questionaries comprised of 10 close ended questions will be developed in order to
understand the psychology of the primary target audiences. The survey will be done online with
the help d social media platforms. In order to understand psychology and requirements of the
secondary target consumers, an interview will be conducted with two leaders of Red Cross
Australia organization.