Mission, Value, and Aims of Freedom Mobile in Canada

Running head: MANAGEMENT
MANAGEMENT
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1MANAGEMENT
Introduction
Freedom Mobile, Canada has strategically introduced an improved way of doing business
in the Canadian mobile network market. The company has been efficiently offering payment
plans with no term agreements, hidden charges along with truly unlimited features (Freedom
Mobile, 2019). The fundamental mission of the company’s culture significantly lies on
challenging the status quo. Freedom Mobile having been operating its business in Canada
comprises of a clientele base belonging to diverse ethnic backgrounds, thus have been offering
global perspective. The following paper will analyse the mission, value and aims of Freedom
Mobile Company operating its business in Canada.
Discussion
Reports of House (2015) have revealed that Freedom Mobile have been proficiently aiming
to build trust and a strong base of reliability with its customer base. Thus, recently the company
has initiated rebranding strategy which primarily corresponds to the launch of a new LTE
network for the Telco in Toronto and Vancouver by improving on its previous 3G network in
addition to with plans to work same expansions to other mobile markets in 2017 (Freedom
Mobile, 2019).
Comprehensive studies of Fudge (2015) have noted that as individuals belong to inherent
racial biases resulting to others reflexively recognize people on the basis of race, ethnicity,
nationality, in addition to other factors. However, recognizing as well as adjusting to such
aspects by setting up cultural competence has been highly critical in breaking these stereotypes.
Thus, organizations like Freedom mobile has been aiming to identify and comprehend cultural as
well as individual ethnic traits in which management and employees will be able to communicate