Analysis of E-commerce Strategies and Marketing Approaches of Country Road Fashion Retailer

Running head: MANAGEMENT
Management
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Executive Summary
The report has thrown light on the overall analysis of the different kinds of ecommerce along
with marketing strategies which played a major role in improving the brand image of Country
Road fashion retailer company which is situated in Australia. Moreover, with the proper
identification of SWOT and PESTEL analysis, the different kinds of issues have been
identified along with identification of the opportunities that played a major role in improving
the business operations of the company in the competitive business environment.

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Table of Contents
Introduction................................................................................................................................3
E-Commerce Approach..............................................................................................................3
Value Propositions.....................................................................................................................4
Revenue Models.........................................................................................................................5
Target Markets...........................................................................................................................5
Business Model..........................................................................................................................6
eCommerce Market Strategies...................................................................................................7
The Broader Industry.................................................................................................................8
Key Stakeholders.......................................................................................................................8
Competitiveness in The Industry.............................................................................................10
Porters Analysis.......................................................................................................................10
SWOT Analysis.......................................................................................................................11
Internal and External Context..................................................................................................12
Internal Capabilities of Country Road.................................................................................12
External Factors (PESTEL)..................................................................................................13
E-Commerce Issues..................................................................................................................14
Recommendations....................................................................................................................14
References................................................................................................................................15

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