Strategic Analysis of Starbucks using SWOT, Porter's Five Forces, PESTEL, 7S Framework, VRIO and SAFE

Running head: MANAGEMENT
Management
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Table of Contents
1.0 SWOT..................................................................................................................................4
1. Theories..............................................................................................................................4
2. Strategy framework............................................................................................................4
3. Strategy models..................................................................................................................4
4. Strategy tools......................................................................................................................5
5. Formulas.............................................................................................................................5
2.0 Porter’s five forces...............................................................................................................6
1. Theories..............................................................................................................................6
2. Strategy framework............................................................................................................6
3. Strategy models..................................................................................................................7
4. Strategy tools......................................................................................................................7
5. Formulas.............................................................................................................................7
3.0 PESTEL................................................................................................................................7
1. Theories..............................................................................................................................7
2. Strategy framework............................................................................................................8
3. Strategy models..................................................................................................................8
4. Strategy tools......................................................................................................................9
5. Formulas.............................................................................................................................9
4.0 7S Framework....................................................................................................................10
1. Theories............................................................................................................................10

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2. Strategy framework..........................................................................................................10
3. Strategy models................................................................................................................10
4. Strategy tools....................................................................................................................11
5. Formulas...........................................................................................................................11
5.0 VRIO..................................................................................................................................11
1. Theories............................................................................................................................11
2. Strategy framework..........................................................................................................12
3. Strategy models................................................................................................................12
4. Strategy tools....................................................................................................................13
5. Formulas...........................................................................................................................13
6.0 SAFE..................................................................................................................................13
1. Theories............................................................................................................................13
2. Strategy framework..........................................................................................................13
3. Strategy models................................................................................................................14
4. Strategy tools....................................................................................................................14
5. Formulas...........................................................................................................................14
7.0 Balanced Scorecard............................................................................................................14
1. Theories............................................................................................................................14
2. Strategy framework..........................................................................................................15
3. Strategy models................................................................................................................15
4. Strategy tools....................................................................................................................16

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5. Formulas...........................................................................................................................16
8.0 Value chain analysis...........................................................................................................16
1. Theories............................................................................................................................16
2. Strategy framework..........................................................................................................16
3. Strategy models................................................................................................................17
4. Strategy tools....................................................................................................................17
5. Formulas...........................................................................................................................17
9.0 Bowman’s strategy.............................................................................................................18
1. Theories............................................................................................................................18
2. Strategy framework..........................................................................................................18
3. Strategy tools....................................................................................................................18
4. Formulas...........................................................................................................................19
10.0 Strategic canvas................................................................................................................19
1. Theories............................................................................................................................19
2. Strategy framework..........................................................................................................19
3. Strategy models................................................................................................................20
4. Strategy tools....................................................................................................................20
5. Formulas...........................................................................................................................20
11.0 Generic strategy...............................................................................................................21
1. Theories............................................................................................................................21
2. Strategy framework..........................................................................................................21

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3. Strategy tools....................................................................................................................21
4. Formulas...........................................................................................................................22
Bibliography.............................................................................................................................23

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1.0 SWOT
1. Theories
SWOT analysis is used as a planning model that bases the strategies of an
organisation based on its strength, weakness, opportunities and threats that exist. In the case
of Starbucks, the application of SWOT can help to understand the competency of the
organisation (Starbucks.com 2018).
2. Strategy framework
Strength
 Brand image
 Product innovation
Weakness
 High price
 Distribution channels
Opportunities
 Speed of service
 Retail expansion
Threats
 Competitors
 Economic instability
Table 1: SWOT framework
(Source: Bull et al. 2016)
3. Strategy models
The correct strategy model that can be provided for the analysis of the capabilities of
Starbucks can be addressed based on the internal as well as the external factors that affect the
company. Based on the case study the strategy model that can be made includes:
Internal factors Useful Harmful
Strength
 Number of employees
Weakness
 Distribution channels