Management Strategies for MiC World Corporation in the UK Consumer Goods Industry

Running head: MANAGEMENT
Management
Name of the University
Name of the Student
Author Note

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Executive summary
The purpose of this report is to identify the managerial strategies implemented by the MiC Word
Corporation in order to sustain as well enhance its revenue in the consumer goods industry of
UK. In order assess the external environment of the organization, crucial factors of both macro
and micro environment of the mentioned market in UK has been identified with the help of the
PESTLE analysis and the Porters five forces framework. It has been found that the political,
economic and the technological factors are highly supportive for growth of the consumer goods
industry in the nation. When it comes to micro analyse, high competition in the mentioned
industry and high witching power of the consumers are considered to be the chief factors that has
the potential to affect the growth of the organization. For obtaining the competitive advantage in
the industry, MiC World has implemented two major strategies, namely the cost leadership and
the differentiation strategy. While the former helps the organization to offer product to the
consumer at a price lower than its competitors, the later helps the company to enhance the
quality of its products in an effective way. It has been recommended that apart from continuing
with the two mentioned strategies, the organization is also recommended to incorporate both
online and offline promotional techniques in order to enhance its success rate in near future.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
External environment analysis.....................................................................................................3
Internal environment analysis......................................................................................................4
The Strategic Analysis.................................................................................................................5
Analysis of the Business Level Strategy.................................................................................5
Evaluation of strategy and its ethical implications..................................................................6
Conclusion.......................................................................................................................................8
Reference List................................................................................................................................10

3MANAGEMENT
Introduction
The Societe BIC S.A, populary known as the BiC World is referred to a corporation
based in Clinchy, France. The organization is locally popular for its disposable consumer
products like razors, lighters, mechanical pencils as well as printed paper products (Wheelen et
al., 2017). The organization was founded by Baron Marcel Bich in the year 1945. The mentioned
organization went public in the year 1958 with a reverse merger into the older Waterman Pen
Company of Seymour, Connecticut, in the United States, and later sold off the older operation. In
this report, an external as well as internal market analysis of the mentioned company will be
discussed. In order to understand the macro environment of BiC, PESTLE analysis will be
conducted and for micro environmental analysis, Porters five forces analysis will be performed.
In order to assess the internal environment of the organization, Value chain analysis will be
performed. For strategic analysis of the Business Level Strategy and evaluation of strategy and
its ethical implications of the BiC world will be conducted in this report.
Discussion
External environment analysis
The PESTLE analysis of an organization is defined as the framework that is used by the
organization for obtaining a clear understanding the macro environmental factors like economic,
political, ecological, socio-cultural, and technological forces of the nation in which the business
is established or will be established. In order to understand the macro environment of MiC, in the
following paragraph, the most important factors of the PESTLE framework that impose impact
on the business of Mic, has been conducted.