MANAGEMENT. Management Student’s Name University Name A

Running head: MANAGEMENT
Management
Student’s Name
University Name
Author’s Note

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I believe it is essential that the conception regarding stereotypes be clarified in the beginning.
Stereotyping is a kind of perception that maximum members in a group are having some typical
characteristic. In order to reflect on the difference in attitude towards the implicit and explicit
stereotypes the measurement score of the implicit Association test can be highlighted. The scores
returned in the study shows simple preference towards the members who fall under the in group
categorisation. Hence, implicit bias is reserved for some white respondents who were surveyed
in the research articles.
Most interestingly, one eminent fact that substantiated the favour for white people being
implicit is that black participants on many occasions showed extensive implicit preference
towards white people compared to the black people. This is a kind of reference which I feel
cannot be explained by means of the idealism of in group bias also. In fact in many of the
empirical researches, stigmatising terms have been utilised that are commonly used for
describing the individuals who are experiencing substance addiction like “addicts”, “alcoholic”
or substance abuser. Such terms might be associated with negative explicit or implicit biases. As
per the researches of A. W and Wiers (2010), it can be communicated that positive terms should
be include in their places that might be able to describe their position accurately and make them
aware of the position they are in. in a study conducted by Brian (2007), I observed that much
better outcomes were obtained when the negative inference like “substance abuser” were
substituted with terms like “person with substance use disorder” or terms like “addict” were
being replaced with the same terms as above.
Hence a study of attitude towards biasness with two groups, explicit, shows that culture is the
backbone that creates this essential bias. Use of appropriate terminology to ascribe their

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limitations and shortcomings can help to raise a craving in their mind to either reduce addiction
or react to rehabilitation treatment in a better way.

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Bibliography
A. W., & Wiers, R. W. (2010). Implicit cognition and addiction: a tool for explaining
paradoxical behavior.
Brian Nosek. (2007, April 19). Implicit association test. [Video file]. Retrieved
from https://youtu.be/n5Q5FQfXZagand/or: Serious Science. (2014, January
22). Implicit association test – Mahzarin Banaji.