Management Models for Achieving Sustained Competitive Advantage: A Case Study of TESCO

Strategic Management

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Analyse about management models related to strategic nature that can support in terms of
achieving sustained competitive advantage into critical manner................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic management is the process of setting objectives, procedures and goals in order
to make an organisation or company more competitive. Strategic management often includes
internal organisation analysis, strategy execution, strategy evaluation throughout the company.
Strategic management importance lies at the intersection of company's internal and external
environments(Karlik and et.al., 2017). It is important because it provides a strong incentive to
employees and management in terms of achieving company's objectives at organisational level.
In the present report, TESCO is taken into consideration. TESCO is a general British
merchandise retailer and it is headquartered in Welwyn garden city, England(About us). It is the
ninth largest retailer in the world according to revenues and third largest retailer in the world
which is measured by gross revenues. The present report covers discussion about management
models related to strategic nature that can support in the achievement of competitive advantage
into sustained manner for an international retailer company.
MAIN BODY
Analyse about management models related to strategic nature that can support in terms of
achieving sustained competitive advantage into critical manner
There are two strategic management models that can support in terms of achieving
sustained competitive advantage which includes Porter's five forces analysis and VRIO
Framework.
VRIO Framework: It is a strategy which helps an organisation in identifying the resources and
capabilities that give them a sustained competitive advantage.
Valuable: Under this head, resources must be valuable and these are valuable in those
conditions when they enable a firm to achieve sustainable competitive advantage. Resources are
the parameters that enables strategies, mitigate threats and exploit opportunities(VRIO/VRIN
Analysis & Solution). TESCO'S intangible resources are valuable for the company and these can
be wide customer information, good brand awareness and reputation for promoting big
brand(Meresa., 2019). Sometimes these intangible resources are not beneficial in terms of
achieving sustainable competitive advantage because these are inconsistent in terms of nature
and need consistent efforts towards it.