Marketing Plan for Nybble Robot in Australian Market

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Executive summary
It has been identified in this study that by emphasizing the business strategies, the marketing plan
helps to increase the customer base improper manner. Through the situation analysis, the study
has highlighted the positive as well as negative factors which can create important impact in case
of developing the marketing plan in the Australian market. In order to introduce Nybble product
in the Australian market the company may face various challenges due to the internal as well as
external environment. It is also true that comparing to the others countries it can be easier for
Nybble to promote its product in the Australian market. Due to the popularity of social media
platforms on human life the marketing plan will be introduced through the social media
platforms such as Facebook Twitter and Instagram.

Table of contents
Introduction......................................................................................................................................1
Situational analysis..........................................................................................................................2
Company analysis........................................................................................................................2
PESTLE analysis.........................................................................................................................2
Competitive analysis....................................................................................................................5
Porter’s five forces.......................................................................................................................5
Customer analysis........................................................................................................................6
SWOT and TOWS analysis.........................................................................................................6
Problem statement.........................................................................................................................11
Target marketing identification and justification..........................................................................11
Objectives......................................................................................................................................12
Marketing objectives.................................................................................................................12
Financial objectives...................................................................................................................13
Marketing mix strategy..................................................................................................................15
Budget allocation...........................................................................................................................16
Implementation and Campaign evaluation....................................................................................18
Conclusion.....................................................................................................................................19
Reference list and bibliography.....................................................................................................20
Introduction
A marketing plan plays an essential role in case of meeting the needs of the customers by
enhancing the rate of profitability in the company (Chen, 2016). By emphasizing the business

strategies, the marketing plan helps to increase the customer base improper manner. The purpose
of the study is to introduce a marketing plan for Nybble robot. Through the situation analysis, the
study has highlighted the positive as well as negative factors which can create important impact
in case of developing the marketing plan in the Australian market. Based on the analysis, the
report has introduced marketing objectives that can ensure the effective marketing plan in the
Australian market.
Situational analysis
Company analysis
Nybble is being considered as one of the popular robotic item selling organizations that has been
developed its strong image in the market by introducing the innovation efficiency as well as
quality standard. It is the fastest robotic walking cat (Indiegogo.com, 2019). The advanced
robotic kitten has been introduced in the market with the smart computer system as well as
customized software. By introducing the endless possibilities towards cat-itude and behavior as
the program, Nybble has gained the market popularity. Analyzing Nybble the financial statement
of Nybble, it has been identified that with the increasing market demand the product has
developed its strong image in the market.
PESTLE analysis
Situation Analysis
Political Australia is being considered as one of the peaceful countries in the
globe. Examining the political environment in Australia it cannot be
denied that the Australian government encourages various business
opportunities so that the economic growth can be ensured in the
market. Due to the stable political situation, it can be assumed that in
order to promote Nybble in the Australian market, the risk of local
political challenges will be less.
Economic Economic stability plays an important role for understanding the
living standard as well as financial situation in a country. In case of
Australia, it cannot be denied that Australia is being considered as the
13th largest economy in the globe. In the year 2017, the economic
growth in this country reached 2.4% (McLaughlin, 2017). Due to

increasing GDP growth the rate of consumption has got changed. In
this situation, it can be assumed that the marketing plan which is
going to the introduced by Nybble can be properly appreciated by the
Australian people.
Social The socio cultural situation in Australia highly gets influenced due to
the changing consumption trends. In this country, quality of life,
education and health facilities have made people encouraged towards
the innovation (Stead & Hastings, 2018). Australia is being
considered as the multiracial and most multicultural country in the
world. Due to the cultural diversification in the country, the needs
and demands of the customers are rapidly changing. In this situation,
introducing uniqueness in the market has become necessary for
sustaining in the market. Analyzing the uniqueness of Nybble, it can
be said that it can be easier for the company to sustain in the
Australian market with an effective marketing plan.
Technological Innovation and technological improvements in the Australian market
from last few years are being highly appreciated. Due to the
enormous technological growth in the country, near about $63 billion
has been gained from innovation sector. It is true that most of the
local companies have shown their interest towards investing in the
technological fields. Due to the software development computers and
equipment and take Consultancy Services as well as cloud computing
have increased the demand for innovation in the sector. This situation
it can we said that technological environment in Australia is in the
favorable condition for the company.
Legal Analyzing the Australian legal environment it has been identified that
ensuring fair trading as well as their business processes the
Australian government has brought various customer satisfaction and
Employment standard regulation in the market. After the introduction
of fair work Act 2009 the legislative Framework introduced by
Australian government has approved the competitive laws and