Project plan and project proposal

Complete a project plan and project proposal for a professional research project based on publicly available raw secondary data.

Management Name of the Student:  Assessment 1: Project Proposal Helping Customers Build Relationships through CRM: The case of Apple and Samsung Field of

Management Name of the Student:.

This presentation covers the concept of marketing, current and future marketing trends, different marketing processes, roles and responsibilities of a marketing manager, and the interrelations of marketing with other departments. It also highlights the importance of marketing in terms of higher sales, brand image, healthy competition, customer relationship, change identification, and overall success.

Hartpury University and Hartpury College

Marketing

Marketing Essentials: Concept, Trends, Processes, Manager Roles, Importance

This research focuses on analyzing the impact of managing customer relationships over social media on Premier Inn hotel in the United Kingdom. It explores the ways in which companies can attract customers through social media, the importance of content and promotional activities on social media, and how social media has affected Premier Inn Hotel's marketing strategy. The study aims to provide insights into the effectiveness of customer relationship management through social media platforms.

Professional Development

Visual Arts

Design and Creativity

Data Science and Big Data

Philosophy

Management of customer relationship over social media: Analysis of Premier Inn hotel, United Kingdom

This presentation discusses the impact of social media and data on business with a case study of Wesfarmers Limited. It covers the benefits of social media, the use of data in decision making, and revenue growth over the years.

Role of Social Media and Data in Business: A Case Study of Wesfarmers Limited

This document discusses the changing perspectives of marketing planning in Samsung, including the manufacturing concept, product concept, relationship marketing, digital marketing, and social marketing. It also explores the techniques for organizational auditing and analysis of external factors that could affect marketing planning. Additionally, it covers the new product development processes at Samsung and the main barriers of marketing planning.

Leadership Management

Languages and Culture

Changing Perspectives of Marketing Planning in Samsung

( P29 ) Marketing Planning

PowerPoint Presentation

This presentation discusses the CRM innovation strategy for Woolworths, including its challenges and principles. It also explores the leadership approach fostering innovation and the processes for idea generation and evaluation. The presentation emphasizes the importance of defining assessable CRM advantages, considering the total cost of ownership, and choosing a suitable partner for implementing a CRM system.

Management Name of the Student:.

End of preview

Marketing Essentials: Concept, Trends, Processes, Manager Roles, Importance

Management of customer relationship over social media: Analysis of Premier Inn hotel, United Kingdom

Role of Social Media and Data in Business: A Case Study of Wesfarmers Limited

Changing Perspectives of Marketing Planning in Samsung

( P29 ) Marketing Planning

Leadership in Business: CRM Innovation Strategy for Woolworths

Management Name of the Student:.

End of preview

Marketing Essentials: Concept, Trends, Processes, Manager Roles, Importancelg...

Management of customer relationship over social media: Analysis of Premier Inn hotel, United Kingdomlg...

Role of Social Media and Data in Business: A Case Study of Wesfarmers Limitedlg...

Changing Perspectives of Marketing Planning in Samsunglg...

( P29 ) Marketing Planninglg...

Leadership in Business: CRM Innovation Strategy for Woolworthslg...

Marketing Essentials: Concept, Trends, Processes, Manager Roles, Importance

Management of customer relationship over social media: Analysis of Premier Inn hotel, United Kingdom

Role of Social Media and Data in Business: A Case Study of Wesfarmers Limited

Changing Perspectives of Marketing Planning in Samsung

( P29 ) Marketing Planning

Leadership in Business: CRM Innovation Strategy for Woolworths