Management of Business Telecommunications: A Comparative Study of NAB and Lalla Rookh

Semester 1, 2018
CIS8009
Management of Business Telecommunications
Researrch Report 1
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Abstract
This assignment requires to search out for two organizations in which one organization should be
large containing more than 5,000 workforces whereas another organization to be a small-to-
medium organization consisting of 50-1000 workforces. It is recommended here that the two
organizations should not have same operation, product or type. It is required to present a research
paper to describe business well. It is needed to build organization picture, it's design and network
usage so that course material can be integrated further while focusing on the details of each
enterprise. There is a need to collect history, mission, values, existing situation and business
conduction.

Contents
Abstract............................................................................................................................................1
Introduction......................................................................................................................................3
Body Context...................................................................................................................................4
Assumptions of NAB:..................................................................................................................4
The assumption of Lalla Rookh:..................................................................................................4
History and Footprint of National Australian Bank.....................................................................5
History and Footprint of Lalla Rookh..........................................................................................5
Mission and vision.......................................................................................................................5
Current situation of National Australian Bank............................................................................6
Current situation of Lalla Rookh.................................................................................................7
Future requirements.....................................................................................................................7
Risk management.........................................................................................................................8
Business management..................................................................................................................9
Business communication............................................................................................................10
Security......................................................................................................................................10
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

Introduction
The report is based on two organization which I have taken NAB (National Australian Bank) as a
large organization having more than 5,000 employees and Lalla Rookh as a small restaurant. It is
required to highlight everything about both of the organizations like their history, mission,
vision, value statements, current existing situation, their research paper, a way of conducting
business and along with their network type. I have selected the organizations which don’t share
same operations, same type or the product.
Talking about NAB it is one of the 4 largest financial institutions of Australia in relation to
earnings, customers and market capitalization. It is graded as 21st largest bank all over the world
been dignified by market capitalization. It is been organized into 8 divisions which are Australia,
New Zealand, and Asia. The industry here is of financial services and Banking founded in 1982.
The products here are business banking, wealth management insurance, wholesale banking and
consumer banking. The number of employees presents here are around 35,063. Net income is
around $6.357 billion and total assets come out to be around $945.0 billion.
The Lalla Rookh is a Perth Italian restaurant, eating house and bar. It is open from Monday to
Friday from 11:30 a.m. till midnight for lunch and on Saturdays till 5 p.m. till midnight for
drinks, events, weddings, dinner, functions and wine store. The employees here are below 1000.
Alexandra Haynes here is the Head Chef of Lalla Rookh and Jeremy Prus is Wine store manager
and Sommelier of Lalla Rookh.

Body Context
Assumptions of Organization development:
 Most of the individuals are driven towards personal development and growth. The habits of
work here is in response to the work environment instead of personal traits.
 Here, the highest output can be attained when integration is done of individual goals with the
goals of the organization.
 Co-operation is more efficient when compared to the competition.
 The suppression of feeling and thoughts affect adversely on personal growth, satisfaction
from one’s work and problem-solving.
 The growth of all the members individually is facilitated by relationships which are trusted,
supportive and open (Joy, 2015).
Assumptions of NAB:
1. There is an assumption on P/E ratio which is Price based on Past earnings. The first is that
similar companies are related to NAB. If the companies are different than then P/E difference
can be the outcome of other factors. If lower risk firm is compared to NAB then the investors
would value NAB at a lesser price because it is a dodgier investment. Likely, if higher
growth firms are compared then investors would value NAB even at a lesser price as it is a
lower growth investment.
2. The second assumption here is that all those stocks which are comparing NAB must be fairly
treasured by the market. If it is not kept then there is an option that P/E of NAB comes lower
as firms in the peer group are overvalued by the marketplace (Goff, 2017).
Assumption of Lalla Rookh:
1. Food or drinks is been properly refrigerated and whatever food been planned to serve it is
important to keep it cold so that it is safe to eat.
2. Having a full-scale kitchen needs to have proper ventilation equipment over major appliances
of cooking. It requires a hood, fire suppression system and fan over any sort of open flame
cookery.

3. It is important to take care of sanitation needs, food safety and cleanliness. Departments need
to have a separate sink for washing mop, washing hands and washing produce (Gartenstein,
2018).
History and Footprint of National Australian Bank
NBA was formed by the unification of Commercial Banking Company of Sydney and National
bank of Australia as National commercial Banking Corporation of Australia limited in 1982. It
established its representative offices like Chicago and Beijing in 1982, Seoul and Dallas in 1983,
Athens, San Francisco and Kuala Lumpur in 1984, Bangkok, Taipei and Atlanta in 1986,
Shanghai in 1988, New Delhi and Houston in 1989. Further, the acquisition followed was in
1992 with Bank of New Zealand and MNB in 1995. NAB encountered some difficult time in
2000-2005. In 2000, it sold Michigan National Bank then in 2001 it sold out HomeSide’s
operating assets. The largest savings of US and Loan Company along with mortgage unit’s
technology of loan-servicing and operating platform. Frank Cicutto from 1990 to 2004was CEO
of NAB. At that time the average per annum was 3.3 percent. In 2004, John Stewart was allotted
CEO of NAB proceeding with the sacking of Cicutto and in 2005, NAB faced cut of 2,000 jobs
of Australian as a part of the global cost-cutting program. In 2006, NAB turned its fortune by
reporting an industrial record of $4.3 billion profit followed by winning Year awards.
History and Footprint of Lalla Rookh
Lalla Rookh took its name from a showgirl and an old Kalgoorlie mine who was known as a
foxy lady. Back in the seventies when the lady was frequently packed with moustachioed blokes
dripping their swan draught over the bright green carpet. It has a groovy makeover many
incarnations later in 2012. It now boasts itself with lounge, wine store, dining room, beer garden,
and bar more than 800sq m of space. It has a confronting entrance via a blokes bevy of stools. It
has vertical garden such as wilting wallflowers as the table was reset. It is known that Lalla
Rookh may be a colourful showgirl but pairing it with Joel results in a pure class (Williams,
2012).
Mission and vision
Mission defines the objective or purpose of companies business with its approach so that
objective can be reached efficiently. The vision describes the anticipated future position or status
of the organization. It also combines and presented with company’s values, goals and purposes.

Mission and vision of National Australian Bank
The mission of NAB-
1. Create value and employment of economy through the industrial and commercial operations
which are active in the country.
2. Provide with particular solutions for future and current requirements of the customers.
3. Establishing of permanent relationships for the powered philosophy of high-quality service.
4. Making a positive and progressive contribution to the development of society and
environment.
The vision of NAB-
1. Creating a working atmosphere which is built on confidence to make employees feel proud
and contended to be a part.
2. People believe in the success of the organization and recognize prominence of profitability
for the purpose of long-term success.
Mission and vision of Lalla Rookh
The mission of Lalla Rookh
1. To be an exceptional restaurant operator which offers delicious and healthy food to the
customers.
2. To understand customer’s need deeply and give best services and meals with drinks at
affordable prices.
3. Giving warm and quick service to capitalize on the satisfaction of customers.
4. To be at highest hygiene level standard amidst a comfortable environment.
The vision of Lalla Rookh
1. Generating sustainable and appropriate profit for the sake of companies stakeholders.
2. Making employees contended with their work and assist them with environmental and
social support.
3. Giving extraordinary experience by serving quality meals, tempting drinks and moving
towards the better good of environment, community and employees.

Current situation of National Australian Bank
It propelled a branchless direct bank which is trading distinctly as UBank after which strategy
was formed to start with a change in reputation, focus on domestic markets and wealth
management. Also, NAB acquired mortgage business for services of challenger financial so that
broker channel can be boosted by market share. In 2012 recently it was financially very poor as
net profit fell by 22%. Though it managed many up-downs and now is ranked as 22nd in safest
banks list. NAB launched drive against family and domestic violence, it took an initiative for
talented graduates, propelled Cloud Guild to construct AWS skills and also financing a home
with the confidence online.
Current situation of Lalla Rookh
Currently, Lalla Rookh is active with many events like Jeremy’s April mixed dozen which is
valued at $280 while offered for $239. Easter opening hours are there in 2018 which is from 29th
March Thursday to 3rd April Tuesday. Like this only, every month some event, festival or offers
is produced to customers. It is doing and taking its work to the peak and thus has won many
awards like it is been awarded ‘2 Glass’ and ‘3 Glass’ rating. It won the award of Australia’s
wine list of the year in many years and lately won Good Food Guide 2018 award. Apart from the
restaurant it also hosts functions of maximum 500 peoples both indoors and out or be it informal
or formal. They also host the opening and closing parties, corporate events, weddings, social
occasions and more. The place has its lounge, dining room, public bar and courtyard.
Future requirements
Future requirements of National Australian Bank
National Australia Bank has forecasted top trends of digital to roll out in 2018 with 24/7 instant
and banking money transfer and electronic tellers. For future requirements, some big digital
innovations are needed which will be discussed below.
 In a busier world we want instant gratification, quick answers to problems, immediate
solution and also we don’t want ourselves to be left out. NAB has 450,000 customers for
business and every year centre is been called or people go to the branch and talk around $275
million. Now, chatbots are embedded in the digital channels and thus are becoming more
user-friendly and prevalent in answering the simple questions (Marsh, 2018).

 There will be a NAB show which will feature “Fast Tracking Radio’s Future’ panel session
focused mainly on industry efforts to engross it with the auto-industry, launch innovative
initiatives and connect with marketers. It will provide with a solution which will embrace
content delivery and transcend traditional broadcasting to new screens. It will encompass
M.E.T. effect which is a conjunction with media, entertainment and technology.
Future requirements of Lalla Rookh
 Installation of Automated ordering system will wave in the future as it will hold tableside
automated ordering making a shift of wait staff to customer service roles.
 In future, the option of advanced delivery by drone is also required where no humans and so
traffic will be involved. Only the challenge would be to make sure that drones deliver the
cargo at the correct place and the food is kept warm.
 Another lies with Beverage prep and robotic food because baristas have to juggle with many
cups and continuously make them move. This problem can be sorted out by opening a robotic
coffee shop (Coverhound, 2017).
Risk management
Risks exist in almost every phase of business and face problems throughout the atmosphere
which we operate. The capabilities of managing risk will benefit us with successful
implementation of strategic priorities, sustainable business to respond regularly to changing the
environment and in developing a resilient.
Risk management by National Australian Bank
Continuous improvement is made on how one can incorporate ESG which is environmental,
social and governance risk into the risk administration policies, process and framework at both
business level and group. It will help in refining the tools and processes to manage with ESG
risks. It will ensure that lending and spending decisions consider social and environmental
factors. For this, proper identification of regulatory requirements and relevant legislation to
assess the customer’s compliance is done, consideration of changes impact in regulations,
legislation and societal expectations on a client’s business and also reputation risk. Social factors
are managed by responsible investment while the environmental challenge is managed by carbon
risk disclosure.

Risk management by Lalla Rookh
To manage with any risk it is important for a restaurant to properly train the employees for
customer service, safety procedures, alcohol service and equipment handling. Technologies must
be installed in the place like security cameras and cyber-security must also be taken care of.
Password protection must be enabled and antivirus software must be downloaded for the
protection of the devices. Restaurant equipment must be properly maintained in a fridge so that
food spoilage does not occur. It is a major issue because food allergies affect millions of people
and so dietary and food disclosures must be kept updated. Every employee must properly
undergo with safety and health codes.
Business management
Business can be properly managed only when the organizational structure of the company is
properly designed. Different teams in different sectors will help in managing the business
efficiently. Proper detailing of all transactions, work, products or services must be done.
Business management in National Australian Bank
To ensure the smooth running of business different structures of NAB is shown below:
 Personal Banking: This team will be held responsible for delivering services and banking
products to customers. This is done by series of distribution channels like customer contact
centre, ATM network, online banking and bank branches.
 Business Banking: It provides with a diverse range of marketable banking services to the
customers of the business. It provides with industry expertise in property, natural resources,
government sectors, education, healthcare and agribusiness.
 Wealth management: This team provides insurance, private health solutions, investments and
superannuation to corporate, institutional and retail clients.
 Support services: It includes governance and reputation team, people team, risk team, finance
and strategy team, transformation and enterprise services team.
 International businesses: NZ banking, Asia and the US are taken over here compromising
business, corporate, retail, agribusiness, private banking, wealth and insurance franchises.
Business management in Lalla Rookh

There are some points which will help in the business management of Lalla Rookh:
 Cash flow must be watched closely on a daily basis to managed things financially.
 Sales must be tracked by analyzing customer counts, payroll costs, sales trends to properly
predict future sales.
 POS system which is the point of sale can help with cash flow, food inventory and track
sales.
 The menu must be updated regularly to keep customers bounded and adopting small steps
can help in saving restaurants money.
Business communication
B2B communication exists in a niche market and is driven rationally. Priority of B2B is lead
generation. B2C communication exists in the large-scale market and is driven emotionally. Here
the priority is brand awareness.
Business communication in NAB
NAB follows two types of communication B2B and B2C to seize the consideration of two
discrete audiences.B2B works out when there are bulk orders, smart shipments, repeat purchases
and specific markets while B2C works well with small order quantities, stocks for shipment asap,
low-frequency purchases and broad markets. In case of NAB both of these exists so both need to
be incorporated.
Business communication in Lalla Rookh
Lalla Rookh only carries with B2C communication as consumer prices are fixed, direct payments
id did, fixed consumer prices having small order quantities exists. B2C sales include five
business models like Direct sellers, online intermediaries, advertising-based, community-based
and Fee-based.
Security
Security ways in NAB
 For security, a Demilitarized zone which is DMZ is a logical or physical sub-network which
separates an internet LAN from other networks which are untrusted. Resources, external-
facing servers and services are situated in the DMZ to get them available with the help of

internet. It contains devices which are accessible to HTTP servers, SMTP servers, DNS
servers and FTP servers (Rouse, 2018).
 IDS is employed here which is Intrusion Detection system as it monitors and validates
network traffic to determine any suspicious activity. It comprises of hardware or software or
both of them. These attacks are detected occurring within a network.
 Firewall is also installed as it is a device for network security and it will help NAB by
monitoring outgoing and incoming traffic. It will decide whether the traffic will be blocked
or allowed on the basis of the set and defined security rules.
Security ways in Lalla Rookh
 In Lalla Rookh for the purpose of security, the firewall is installed. It establishes a barrier
between controlled and secured internal networks which can be untrusted and trusted outside
networks like the Internet. Among all firewalls, the proxy firewall is installed.
 Here, two-way password authentication is also done so that the data remains safe from
unauthorized persons. Data encryption and data security are maintained.

Conclusion
I have successfully selected two companies, one large organization NAB and one small
organization Lalla Rookh. I have compared both of them on grounds of organization assumptions
of both NAB and Lalla Rookh. In History and footprints section the past of both the
organizations is highlighted. Mission and Vision of the two organizations along with their
current situations is discussed in brief. Future requirements, risk management and business
management ways of two organizations are underlined, Business communication mode like B2B
(Business to Business) and B2C (Business to Customer) is also been discussed along with the
mode followed by each organization. Security ways are been stressed here by focusing on
methods like DMZ (Demilitarized zone), IDS (Intrusion Detection System)and Firewall.

References
 Coverhound. 2017, The Future is Now: 3 Restaurant Trends to Watch, viewed 12 April 2018,
<https://coverhound.com/insurance-learning-center/the-future-is-now-3-restaurant-trends-to-
watch>
 Gartenstien, D. 2018, Minimum Equipment Requirements for a Restaurant Set Up, viewed
12 April 2018, <http://smallbusiness.chron.com/minimum-equipment-requirements-
restaurant-set-up-14440.html>
 Goff, W. 2017, Should You Be Tempted To Buy National Australia Bank Limited
(ASX:NAB) At Its Current PE Ratio?, viewed 12 April 2018,
<https://simplywall.st/stocks/au/banks/asx-nab/national-australia-bank-shares/news/should-
you-be-tempted-to-buy-national-australia-bank-limited-asxnab-at-its-current-pe-ratio/>
 Joy, M. M. 2015, Assumptions in Organizational Development - Organizational Change and
Development, viewed 12 April 2018, <https://www.slideshare.net/manumelwin/assumptions-
in-organizational-development>
 Marsh, S. 2018, NAB predicts the future of digital banking in 2018, viewed 12 April 2018,
<https://finance.nine.com.au/2018/01/15/10/08/nab-predicts-the-future-of-digital-banking-in-
2018>
 Rouse, M. 2018, DMZ (demilitarized zone), viewed 12 April 2018,
<https://searchsecurity.techtarget.com/definition/DMZ>
 Williams, G. 2012, Food: Lalla Rookh Bar and Eating House, viewed 12 April 2018,
<https://www.perthnow.com.au/news/wa/food-lalla-rookh-bar-and-eating-house-ng-
574656917a9dd1e3cfc6c92410c2b4d0>