Management Of Change Assignment - Emirates Integrated Telecom

Added on - 22 Nov 2020

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Management of change
TABLE OF CONTENTSINTRODUCTION:..........................................................................................................................1MAIN BODY..................................................................................................................................1CONCLUSION:.............................................................................................................................10REFERENCES:.............................................................................................................................11
INTRODUCTION:Change is one of the most common words that are used in corporates. It is defined asmoving from one state to other. A change is always measured in terms of performance. It helpsan organisation in providing efficiency in operations (Kuipers, Higgs and Van der Voet, 2014)It is very important for an organisation to make changes according to technology becausemarkets are becoming more competitive. Before implementing any change, it is essential thatbusiness must develop effective strategies as it will help in implementing it easily. Otherwise, itwill result in failure. There are many triggers of change. It induces change. External triggers areknown as PESTLE while internal includes customers, competitors, etc. A change always needsto be evaluated as it will directly impact on growth of business. This report will show how acompany in UAE adopted change successfully by merging it with Huawei (Goetsch and Davis,2014).MAIN BODYImplementation of change is very necessary for business. It helps in growth anddevelopment in different markets. Business faces many issues related to process, methods, etc.Apart from this, there are many other problems that are faced related to products, quality, etc.Therefore, in order to solve these issues, change is essential (Cannon and Hillebrandt, 2016) Ithelps in providing solutions of problems and thereby solving them. A change helps business toremain survive in the competitive market for long term. Also, it helps in building strongcompetitive advantage over the rivals. Change management is a process of identifying andimplementing change in an organisation. It contains several elements that can affect anorganisation either in negative or positive way. Hence, it is very important to analyse thoseelements. It will support in controlling its impact. Generally, change in done to develop productsor to improve their quality. This helps in attracting customers and retaining them. Usually,change helps an organisation in enhancing their overall efficiency so that more profits can begenerated. For implementing a change, managers and leaders play a crucial role. They developstrategies and plan on to deal with the change. Other than this, manager effectively coordinateswith employee in order to adopt change. For this report, case study of Emirates IntegratedTelecommunications Co. (du) is taken (Cameron and Green, 2015). It will describe how
company was facing critical challenges and what change they adopted in order to overcome it.Besides this, there are various models and theories of change that has been explained in the casestudy.CASE STUDYEmirates Integrated Telecommunications Co. (du) is a company that is providing internetand technology related services to people in Dubai. It was following the traditional way ofproviding services. This was the major telecom company in UAE in February 2007. But dueto frequent advancement in technology, company was not able to keep pace of its growthand development (Harrison, and Lock, 2017). This issue created a lot of problems forcompany. It restricted their growth and created a major impact on their quality of services.Due to this, Du sales and profits started declining. Apart from this, du was facing severalissues that are conflicts between management and employees. This affected theorganisational culture to a great extent. Moreover, due to decrease in quality of services,customer satisfaction was declining. It was becoming difficult for company to retaincustomers. Also, there was no proper and systematic procedure of solving customerproblems. Due to this, issues and problems of customers were not properly solved.Thus, management of company decided to implement change in order to keep pacewith advancement in technology. In order to solve problems and issues, it was implemented(Anthony, Marshall and Green, 2015). For this, they decided to merge with Huawei.Furthermore, strategies and plans were developed on how change will be implemented.Along with this, change process was followed to implement change in Du. Kotter's changeprocess model was followed. It is as follows:-
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