MANAGEMENT OF CHANGE AND ITS OVERVIEW

Running head: MANAGEMENT OF CHANGE
Management of change
(Mobil Oil Australia Limited)
Name of the student:
Name of the university:
Author Note

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Setting up the scenario of change project:
For this the Mobil Oil Australia Limited is considered. It is popular for offering various
petroleum products. Besides, they provides the specialists and lubricants, fuels, chemicals and
different essential products serving customers throughout the world ("Homepage | Mobil Australia",
2020). Here, the case study of MOA or Mobil Oil Australia Limited’s enterprise review is taken into
consideration. This is to develop the profitability and then change the organizational culture. It is
seen that a radical to oil industry business unit of the organizational structure was developed, then
populated and deployed. This project has been a quick economic success and made their business
reenergized. Besides, the income after the tax has been 6 times greater as the reorganization too
place than in the prior year of the notwithstanding the constant recession. The uncertainty resulted
from restructurings (Walford, 2018). Again, the return on the capital employed raised from two to
seven percent. From the project various lessons are learnt regarding the way the project got
developed and initiated, implementation of project management structure and methodology of
development, approach to deploy the latest structure and seeking the review post implementation.
Answer to question number 1: Example of a change project at MOA:
The size of the company chosen has been significantly rising during late 80s after the
acquisition of Esso Australia Limited’s Marketing and Refining assets. This boosted the share of the
market by fifty percent. The outcomes from the acquisition has been poor though economics of the
scale that was flowing made the business merged with successful integration of a couple of entities.
Moreover, the low profits has been highly disappointing though the country was under recession and
the cost to perform business or capital or expense has been escalating. Apart from that the
competitors has been also deploying the initiatives for developing the positions (Hayes, 2018).
Hence, it was decided in conjunction having the parent organization in undertaking a review across

Interest
Power
Subjects
Suppliers
Competitors
Customers
Players
Shareholders
Employees
Crowd
Local communities
NGOs
Academics
Media
Context setters
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the company that concentrates on the improved financial performance. This is to capitalize the
acquisition. Though it was felt that the organization was staffed well and people are performing their
tasks well, the success as per the ROCE or return on capital employed has not been gained (Cameron
& Green, 2019).
Figure 1: “Stakeholder map using the two-dimensional framework”
(Source: Lozano, Carpenter & Sammalisto, 2020, pp. 205-224)
The various outcomes of the positions for the results of change project are discussed
hereafter. Here, the primary duty of managers and strategists is to increase the interest level of
various powerful stakeholders. This is to fulfil the anticipated roles at the scaffolding of the
corporate governance. During making the plan for the future of MOA, the strategists has the scope to
shift the position of particular stakeholders illustrated above to one having more interest and

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powerful level (Doppelt, 2017). For instance, for the present scenario the position of suppliers can be
updated having the relationship establishment with new contractors and partners to finish the
operation of supply chain. Apart from that, the competitors’ interest that ate both complementary and
rival must be raised for setting up the acquisition and merger activities. This is with the objective to
exploit the reserves proven and avoid the risky and unnecessary drillings.
However, the project never failed to assess their key positions of stakeholders. The product
differentiation is never vital to generate the competition as the renewable energies are under
development phase till (Pugh, 2016). Nonetheless, they have been undoubtedly essential for
prolonged period as the Australian government has begun to adopt polices aiming to limit the usage
of fossil fuels that has been favour of the biofuels. Here, the barriers of exit has been higher because
it primarily fixed the costs that was relative to cost of variables. Thus the burden of requirement of
sector was involved in that with the protection of job for the employees. Thus from the analysis it is
understood that this energy sector of Australia has been attractive sectors for the investors since the
current oil reserves of the world and overall production has been gradually displaying an upward
trend. It is despite the reality that the oil is never the renewable resource (Van der Voet &
Vermeeren, 2017). Apart from that, the population of the world has been expanding for the
upcoming century that leads to rise in energy demand. Again, at the same time it also give rise to
technological progress. Hence, it is to be expected that this can facilitate the widening of the
renewable and non-conventional sources. Hence, more value could be added to the overall energy
industry. MOA has been inclined for following path of cost leadership. For developing the progress
and performance among the competitors MOA requires to exploit the achievements of the
differentiation through putting investment on the alternative resources and partnerships. Through
competing within the saturated market is never useful to sustain under competitive advantages and
high performance. However, there are alternative energies that are also within the development
process and through changing the concentrate on the research, MOA can achieve he platform on the