Management of Change: Change Communication

Management of change
Change communication
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Management of change
1. Executive summary
Organization change is an important aspect of any form of enterprise, therefore, it should
be made a priority that this change is managed properly and in the required manner so that it can
bring about positive contributions to the firm and not otherwise cause so much harm and
misunderstandings among staff and personnel in an organization.
This report comprises of some of the important components of organization change and
management of this change (Dozier, Grunig, Grunig, 2013). Whenever there is need for change
in an organization, there is always a section of personnel and staff within the organization that
feel the change is not necessary. They will therefore try to resist the change, some of the causes
of change resistance will be looked at and the possible ways of avoiding this toxic resistance will
be mentioned.

Management of change
Table of Contents
Executive summary 1
Introduction 2
Discussion
SECTION A: Identification, examination and a critical analysis on the approaches of
organizational change and its outcomes of different perspectives. 3
(i). Lewin’s change management model
(ii).Kotter’s change management theory
SECTION B: Assessment of Cheryl Hailstrom’s change management program and the way she
communicated the change 4
(i).A critique on the way Cheryl communicated the change and possible recommendations for
improvement
Recommendations 5
Conclusion 6
References 7

Management of change
2. Introduction
Change management is a discipline that guides and monitors how people in an
organization setting prepare and support individuals to successfully adopt change in an
organization (Anderson & Anderson, 2010).The transition is always hectic but necessary actions
have to be taken to ensure that it goes as smooth as possible. Persons have to be influenced to
pursue the change which involves mentioning the reasons why the change is necessary.
This write-up will look at various aspects of change management program, an approach that
organizational change has taken and also making the necessary recommendations for
improvement (Hayes, 2018).To be more specific, this report will critique the way in which
Cheryl Hailstrom has communicated the change she is seeking to implement This report will be
divided into two sections, the first section will comprise of identification, examination and a
critical analysis on the approaches of organizational change and its outcomes on from a range of
different theoretical perspectives (Carnall, 2018).The second section will comprise of asses on
Cheryl Hailstrom’s change management program, in particular the way she has communicated
the change. Some improvements and recommendations will be made in regard to this