Management of Digital System

MANAGEMENT OF DIGITAL SYSTEM

Project Proposal: Use of Digital
system by Organizations
Aim and
objective of this
proposal:
The objective of this
project proposal is
to find out the way
business
organizations can
utilize digital
systems in order to
attain
organizational
Development .

McDonalds: Organizational Outcomes
In order to examine how the efficient management
of digital system can boost the performance as well
as growth of a company, this project uses real life
instance of McDonald’s. Thus, this project proposal
focuses on the use of technologies by McDonald’s,
in the form of digital transformation. This project
proposal throws lights on McDonald’s attempts to
foster digital transformation, for the purpose of
achieving
expected organizational Outcomes.
Organizational outcomes expected by McDonald’s:
1. Competition
2. Data Management
3. Providing Customers Best services

Competition
• Use of digital
system will help
McD to cope with
a competitive
business
environment.
• Digital system
can be considered
as an effective
instrument to
gain competitive
advantage
(Savage, Hovis &
Karia, 2014).