Management of Entrepreneurship: A Business Plan for ConTlet Convenience Store

This business plan outlines the establishment of ConTlet Convenience Store, a retail outlet in Adelaide, Australia. It includes a venture description, industry analysis, technology, marketing, financial, procurement, and organizational plans. The store will offer a range of ready-to-eat foods, household staples, and tobacco products, along with click-and-collect and home delivery services. The target market is middle-class residents of the area, with a focus on swing shift employees and shoppers looking for snacks and substitutes. The revenue model is based on producing value, pricing value, and determining who pays for value.