Management of Risk in the Expansion of MacVille Coffee Chain

This paper evaluates the different aspects of the risks associated with the project of redeveloping and expansion of the business of MacVille Pty Ltd, a coffee chain in Australia. The project is concerned about the acquisition and renovation of Hurley’s cafe. The paper discusses the risk management framework, critical success factors, and goals of the risk management process.

Running head: MANAGEMENT OF RISK
MANAGEMENT OF RISK
Name of the Student:
Name of the University:
Author Note:

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MANAGEMENT OF RISK
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Task 1:.........................................................................................................................................2
Task 2:.......................................................................................................................................14
Task 3:.......................................................................................................................................22
Conclusion.....................................................................................................................................23
References......................................................................................................................................25

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Introduction
Risk in the project is defined as the raise of the sudden unexpected change in the flow of
the development. The risk can be positive or negative. The success of the project management is
largely dependent on the managing of the risks associated with the project. The project managers
use different project management tools and techniques in order to evaluate the risks associated
with the project. There is no way to eliminate the risks from the project in a complete way
(Cagliano, Grimaldi and Rafele 2015). However, the risk management is concerned about the
identification of the risks and planning the mitigation of those identified risks. It has been seen
that most of the project managers are not concerned about the managing of the risks in the
project. This leads to the failure of the project. The main objective of this paper is to evaluate the
different aspects of the risks associated with the project. The project is concerned about the
expansion of the business of the coffee chain named MacVille Pty Ltd. MacVille Pty Ltd runs a
coffee chain and has cafés in the Central Business District (CBD) of Brisbane, Queensland and
the CBD of Sydney, NSW. Now, the organization is planning to expand the business by
purchasing and renovate one existing cafe Hurley’s cafe. In order to carry out these plans in the
business certain blueprint is needed to be carried out by the project managers of the MacVille
Pty Ltd. The managing of the risks associated with the project of redeveloping and expansion of
the business of this organization is needed to be evaluated from the different aspects. The
planning of entire project is the responsibility of the assistance manager of the store.

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Discussion
Task 1:
Risk review report:
The risk review report is associated with the identification of the risks associated with the
project. The project is associated with the expansion of the business regarding the coffee chain.
Business scenario of MacVille:
MacVille Pvt Lty of Australia is trying to expand the business in the beverage market. In
order to do this the company is acquiring Hurley’s Café in Toowoomba, 130km west of
Brisbane. The successful acquiring of the cafe needs the proper evaluation of the risks associated
with the project. The evaluation also discusses about the negative risks those can be harmful for
the expansion of the business, apart from that the positive risks associated with the project will
help to provide some of the opportunities for the organization (Bruins et al. 2014). The risks are
evaluated based on the current business status of the project. Currently, the policies and the
procedures are set up by Mr. Hurley, the head of the cafe. The cafe is owned by the family. Most
of the staffs are the members of the family. James Mansfiled is appointed by the Hurley family
as the senior operation manager.
Review of the ongoing operation of the Hurley’s cafe:
The Hurley’s cafe is situated away from the two hours of drive time from Brisbane. The
cafe is operating on its own currently. As, the project manager, the assistance manager of the
MacVille is going to conduct a meeting with the officials of the Hurley’s cafe. The organization
is going to conduct a meeting with James Mansfield , the current operation manager of the cafe

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regarding the process of the acquiring. The meeting results the raising of the few points
regarding the Hurley’s cafe. Theses identified points are regarded as the possible risks. Some of
these issues are making the opportunities for the expansion of the business. Other issues may
become constraint in the business. The differentiation is done between the positive constraint
and negative constraint.
Negative risks associated with the program:
1. The distance of the Hurley’s cafe needs to cover two hour long drive from Brisbane. This
will become the constraint in the monthly meetings between the managers. Apart from
that it will also become problematic during the six months training of the managers.
Moreover, there is a chance of accident at road.
2. The two hours long drive from Brisbane to Hurley’s cafe will make the possibility of
delivering the fresh pastries to the Hurley’s cafe from the MacVille’s impractical.
3. The CBD store at Brisbane get the easy access of the suppliers and the brand. However,
the Hurley’s store may face problem for getting the goods from the branded supplier as
the two hours long driving distance will count.
4. Hurley’s cafe is run by the family members. This can be a problem as it has been seen
that there is a lack of professionalism in the conduction of the business process in the
Hurley’s cafe.
5. There is no written policy or manual for the running of the business for Hurley’s cafe.
6. There is no security for the storage of the cash.
7. No concern is taken in case of accidental injuries during the working hours of the cafe.
8. Te record regarding the information about the employees are stored in the computer are
not password protected.

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9. There is no practice of sales promotion is present for the marketing of the Hurley’s cafe.
These are the main risks associated with the acquiring of the Hurley’s cafe. In order to
improvise the business and expansion of the business MacVille needs to solve these problems so
that the risks associated with it can be mitigated.
Some of these opportunities are-
 Toowoomba , where Hurley’s cafe is situated has growing numbers of the retirees. Apart
from that the population is growing in a rapid speed. Those are the great opportunities for
the newly modified cafe.
 The Hurkley’s cafe is far away from the mainland. However, the unique positioning of
the cafe will attract the tourists and the locals.
MacVille Risk Management Framework:
MacVille Risk Management Framework has several steps that identifies the risks
associated with the project. The mitigation techniques of the risks are based on the identifies
risks. There are several steps in MacVille Risk Management Framework which are based on
principal process of the risk management:
Categorization of the risk: The risks are categorized on the basis of the consequences and
the effectiveness of the risks. In this project the risks are categorized in two sections . Positive
risk and negative risk. The positive risk will enhance the opportunities to the modification and
the running of the Hurley’s cafe acquired by the MacVille. On the other hand the negative risks
will become the possible constraints for the development of the business in Hurley’s cafe.

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Selection: In this phase the selection of the basic security controls are done . These
security controls will assist the business process to run smoothly. In this project it has been seen
that there is a lack of security in maintaining the accounts and the storage of information in
Hurley’s cafe. Certain security measures are needed to be taken by MacVille coffee chain to
maintain the security.
Implementation: The implementation phase is concerned about the execution of the
security plans and the controls in practical way. In this case MacVille is needed to select the right
project management methodology and the procurement planning in order to implement the
security controls in maintaining the business of the Hurley’s cafe.
Assess: This phase is concerned about the extent to which the implementation of the
security control will work. In this project the assessment will be evaluated on the basis of the
effectiveness of the risk management plans taken by the MacVille.
Authorization: Authorized system operation is based on the determination of the risk for
the organizational operation due to the policies of the government and the market situation in the
business. The project regarding acquiring of the Hurley’s cafe by MacVille is dependent on the
government policies regarding the expansion of the business and the local market situation for
the beverage items.
Monitor: The monitoring process is associated with the evaluation of the implemented
process and the security risk management in the system. In this project the monitoring process is
associated with the evaluation of the effectiveness of the business decision of acquiring of the
Hurley’s cafe and its impact of the expansion of the business of MacVille coffee chain.
Effectiveness of the risk management framework:

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There are certain effectiveness of the risks management framework those will be helpful
for the MacVille in making the business decisions:
 The risks and the purpose of identification of the risk has been evaluated.
 The planning in the project life cycle phase can be carried out in such a way that it
will help to mitigate the identified risks or the issues.
Risk management standard AS/NZS ISO 31000:2009:
The risk management standard provided by AS/NZS ISO 31000:2009 works as a guideline
for the management of the risks for the public, private or community enterprises. It is not specific
to any industry or sector. It can be used in the expansion of the business, decision making
process, functions or projects in the company. This framework can be applied to any kind of
risks and its consequences. It does not needed for the organization to hold the certification in
maintaining the framework. This framework has four components:
 The definition of the risks.
 11 principals of the risks.
 Five attributes for the enhancement of the risk management.
 Development of the risk management framework that will cover up the entire enterprise.
The purpose of the risk management framework:
 The framework helps to merge the gap between the different risks in the enterprise risk
management.
 The alignment of the governing framework is done through the application of this
framework.

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 The reporting of the embedding system can be done in a right work through the
application of this framework.
 The uniform criteria of the risks along with the evaluation metrics can be adopted through
this framework.
Scope of risk management:
As the assistance manager of the MacVille cafe flagship store, it can be said that the
acquiring of the Hurley’s cafe is a crucial decision for the MacVille. The implementation of the
project regarding this is needed to be completed in a right way. The right implementation can
bring the positive change in the business planning of the MacVille coffee chain (Muriana and Vizzini
2017). There are certain government policies those be exploited for the expansion of the business
of Hurley’s cafe. There are other scope of improvements which are referred as the negative risks
in the process of the development of the business of Hurley’s cafe. It can be said that the scope
of the risk management framework is present in the project.
Critical success factors and goals of the risk management process:
The scope of the risk management process in the framework ensures that right
implementation of the management framework will ensure the success of the project (Ibanez et al.
2017). There are certain scopes in this projects. Some of them are related to the accountability and
the current managing process of the business. The population around the locality of Hurley’s
cafe is growing rapidly. This can be a opportunity for the cafe to interact with more people and
draw the attention of the more customers. Apart from that the proper marketing of the cafe can
be helpful as the Hurley’s cafe is going to face the competition with other cafes in the locality.
The goal of the risk management process in the project:

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 Expansion of the business across the Queensland and NSW, through the opening of
additional cafés.
 Delivering the quality services to the consumers and providing the best quality of the
services.
 Focusing on the customer service , teamwork and excellence in the performance.
Identification of the internal and external stakeholders and their roles in risk management
process:
Stakeholder Internal/external Role in process Stake in process
MacVille Pty Ltd Internal This organization
handling the coffee
chain, is going to
acquire the coffee
shop Hurley’s
cafe.
The organization is
preparing the plan
for the process of
acquiring the
coffee shops and
the possible
modification and
improvisation of
the coffee shop.
Hurley’s cafe Internal This family owned
coffee shop is
going to be
acquired by the
MacVille Pty Lt.
The authority of
this coffee shop is
ready to handover
the full operational
functionality to

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MacVille Pty Ltd.
CEO of MacVille
Pty Ltd
Internal The decision of the
expansion of the
business and
acquiring the
Hurley’s cafe is
taken by the CEO
In order to
implement the
process in a right
way, CEO is
distributing the
workload in the
project panning o
the different
employees in the
organization.
Finance, Audit and
Risk Management
(FARM)
Committee
External Has the
responsibility to
review the risk
management plan
on six month basis.
The review of the
proposed
framework has
been done by
FARM.

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Board of Directors
in MacVille Pty
Internal The board of
directors are
responsible that the
risk management
plan is taken place
in the right order.
They are involving
in the process of
the development of
the risk
management
planning.
Consumers External The consumers
will enjoy the
modification and
the improvised
service of the
coffee chain.
The consumers are
responsive to the
good quality of the
services. They
have the options
for giving the
preference for a
particular shop as
there are many
coffee shops
opening in the
locality.
Project manager Internal The project
manager is
responsible for the
implementation of
the project
The project
manager is a part
of the development
process and the
risk management

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regarding the
expansion and
improvisation of
the business of
MacVille Pty.
framework.
PEST analysis
Political: The political rules and regulations have certain impacts on the development
and growth of the business. The federal government has implemented the plan that will help the
cafe to expand the business by efficient usage of water and other resources (Eckel et al.2014). The
fine is also going to be imposed for the excessive wastage of the water. This leads the cafe to
build the water tank of its own. The teleconferencing and the networking will be developed as
the council of the Toowoomba provides effective network for communication through National
Broadband Network. The local law by the federal government will ensure that the Hurley’s cafe
can expand the concept of the footpath dining and can put more tables and chairs outside the
premise of the cafe.
Economic: The economic condition of the market has the certain impact on the business.
The business of the coffee chain is developing in a rapid way (Sousa, Lopes and Santana 2015). In
this condition the MacVille Pty Ltd will face tough competition in the development of the coffee
chains (Xing and Guan 2017). On the other hand the population of the locality is growing rapidly.
This indicates that the business situation for Hurley’s cafe is positive.

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Social: The social factors are needed to be considered in the expansion and the
opportunities of the business (Wang 2017). The number of the population is growing rapidly and
the retiree persons in the locality is in large number. This can be an opportunity for Hurley’s cafe
to represent itself favourite place for the gathering of the people.
Technological: The technological aspect adopted by the business organization is
important for the evaluation of the business (Zhang et al.2018). In this case, the MacVille Pty Ltd is
acquiring the business of the Hurley’s cafe. The modification of the cafe will in cooperate with
the use of latest technology. This will enhance the quality of services provided by Hurley’s cafe.
SWOT analysis:
Strength: The strength of the MacVille Pty Ltd is that they are doing well in the business.
The main objective of the organization is to provide the quality service to the consumers along
with providing the quality food. The organization is planning to expand the business (Van Os et
al.2015). In order to do this the organization is planning to acquire the Hurley’s cafe. The proper
planning of the organization will help in the expansion of the business.
Weakness: The weakness of the cafe are regarding the constraints in acquiring of the
business and the operations of the Hurley’s cafe. The cafe is far away from the Brisbane. Apart
from that there are security issues and the issues regarding the operation of running the business
of Hurley’s cafe. The accountability and managing the accounts of the employees. Moreover,
there is no written rules and regulations regarding the managing of the business. In this case.
Handling and modifying the operations of the Hurley’s cafe can bring trouble for the smooth
running business of MacVille Pty Lt.

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MANAGEMENT OF RISK
Opportunities: There are lots of opportunities regarding the expansion of the coffee
chain. The Toowoomba has the growing rate of population and the number of retiree percentage
are high. This will count as the opportunity for the popularity of the cafe.
Threats: The main threat for MacVille Pty Lt is that there are other coffee chains in the
market. They are setting up new coffee shops in the locality. The main challenge for MacVille
Pty Lt is to compete with the other existing companies and coffee chains.
Research for analysis of the PEST and SWOT analysis:
In order to make the assumptions in PEST and SWOT analysis the information regarding
the business plan and the points taken from the meetings are considered (Theriou and Aggelidis 2014).
The meeting with James Mansfield and Ron Langford, the store’s landlord has helped to
identified the problems and the opportunities regarding the operation of the Hurley’s Store.
Summarising the scenario:
The current situation indicates that the possession of Hurley’s cafe is going to be
successful for the MacVille Pty Lt. There are certain problems and the opportunities regarding
the expansion of the business (Bromiley et al. 2015). The PEST and SWOT analysis indicates the
problems and the opportunities those can be raised from political and economic aspects. These
can be solved through the usage of different risk management tools. The positive and negative
threats are classified and risk management planning has been developed on the basis of AS/NZS
ISO 31000:2009 standard.
Task 2:
Risk analysis report and action plan:

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Part A:
Review of the business situation:
The MacVille Pty Lt is going to expand the business along with maintaining the objective
and the mission of the organization. The main objective of the organization is to provide quality
service to the consumer and maintain the quality of the services (John, Kim and Kelly 2018). In
order to expand the business the organization is currently acquiring the Hurley’s cafe.
Analysis of the risks:
Risks from government: The government has imposed the penalty for the wastage of
water. The organization has to pay a large amount of money for the wastage of water. In this
case, while running g the business in the cafe, the wastage of water may happen. In that case the
organization may face a large amount of loss of money.
Risk from the customers: The consumers are concerned about the various options
available for them. There are lots of coffee chains in the locality. In this case, they will choose
the best option available for them.
Risk from lack of accountability: The records of employees are not maintained in a right
way. In this case, the activities of the employees can be tracked (Heldman 2018). Apart from that
there is no management system present for the keeping the track of money kept in the hotel.
Risks from WHS: The risk regarding the work, health and safety environment is present
in the current situation. There are no proper rules and regulations for maintaining the safety in
the workplace (Qazi et al. 2016). In this case, the injury of the employees and the customers can
happen during the opening hour of the cafe. Moreover, the long travel distance can become

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MANAGEMENT OF RISK
problematic for the managers (Marcelino-Sádaba et al. 2014). This will restraint the cafe to receive
the goodwill in the conduction of the business.
Risk matrix:
NEGLIGIBLE
small/
unimportant;
not likely to
have a major
effect on the
operation of the
event / no bodily
injury to
requiring minor
first aid injury
MARGINAL
minimal
importance;
has an effect on
the operation of
event but will not
affect the event
outcome /
requires medical
treatment
CRITICAL
serious/
important;
will affect the
operation of the
event in a
negative way /
suffers serious
injuries or
medical
treatment of
minors
CATASTROPH
IC
maximum
importance;
could result in
disaster/death;
WILL affect the
operation of the
event in a negative
way / death,
dismemberment or
serious injury to
minors

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Probability
LOW
This risk has
rarely been a
problem and
never
occurred at a
college event
of this nature
Risk from lack
of
accountability
(6)
MEDIUM
This risk will
MOST LIKELY
occur at this
event
Risk from
WHS (7)
HIGH
This risk WILL
occur at this
event,
possibly
multiple
times, and
has occurred
in the past
Risk from
government
(10)
Suitable option for mitigation of each type of risks:
Risk from the government: The risk from the government can be mitigated by following
the rules and regulations imposed by the government (Aven 2014). In this case, the main risk for

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MANAGEMENT OF RISK
the cafe is wastage of water. The wastage of water leads to cafe to give the large amount of
money as penalty to the government (Paquin, Gauthier and Morin 2016). In this case, the renovation of
the cafe includes the building of the water tank (Frijns, Van Leeuwen and Bierwolf 2017). Apart
from that the new water usage graph is needed to be installed along with the water conservation
rules. The new dishwasher with five star rating is also needed to be implemented.
Risk from WHS: There are possible chances that the risks can happen from work health
and safety . In order to mitigate the risks from WHS the cafe authority can take two major steps-
The authority can imply some of the basic safety rules and regulations for the workers while
working in the cafe.The cafe authority can arrange the first aid box , so in case of sudden injury
of the employees and customers in the cafe, the primary treatment can be provided to them
(Bonner et al.2018.). Along with that the training timing of the managers can be changed as the
cafe is 2 hours drive from Brisbane.The fire alarming system can be implemented inside the cafe.
Risk form lack of accountability: The risk from the lack of accountability includes the
risks in managing the money stored in the cafe, and tracking the activities of the employees
(Bessis 2015). The cafe authority can take some of the steps in order to mitigate the risks from
accountability. The cafe authority should maintain the rule that every employee will were the
uniform provided by the organization (Carvalho and Rabechini Junior 2015). This will help to increase
the brand value and brand reorganization for the coffee shop chain.
Action Plan:

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MANAGEMENT OF RISK
Risk
Ass
ess
risk
(sc
ore) Controls Monitoring
Acti
on
prio
rity
(1–
5)
Timel
ines
Respon
sible
Risk form
the lack of
accountabi
lity
6 The controlling of
this risk can be done
through following
steps:
 Managing the
account
through the
software.
 Providing
rules and
regulations
for the
employees.
The monitoring
process includes:
 Checking
that each
employee
is
maintaini
ng the
rules and
the
regulatio
ns in the
company
.
 Managin
g the
accounta
bility of
the bank
3 After
the
week of
opening
Manager
and CEO
of the
organizati
on

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MANAGEMENT OF RISK
Risk
Ass
ess
risk
(sc
ore) Controls Monitoring
Acti
on
prio
rity
(1–
5)
Timel
ines
Respon
sible
account.
Risk from
WHS
7  Implementati
on of the fire
alarm.
 Changing of
the meeting
time for
managers.
 Providing
first aid box
 Providin
g the
notice for
changing
of the
shift time
for the
meetings.
 The
routine
update
about
maintain
the basic
safety
and
security
protocols
2 Within
three
months
Assistanc
e manager
of the
store.

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MANAGEMENT OF RISK
Risk
Ass
ess
risk
(sc
ore) Controls Monitoring
Acti
on
prio
rity
(1–
5)
Timel
ines
Respon
sible
Risk from
governmen
t
10  The wastage
of water is
needed to be
controlled.
 The
evaluation of
the
government
rules and
policies are
needed to be
evaluated
before the
renovation of
the café.
 The
water
wastage
graph is
provided.
 New
dishwash
er is
establish
ed with 5
star
rating.
 The
water
tank is
impleme
nted for
the café.
5 Within
six
months
Assistant
manager.

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MANAGEMENT OF RISK
Part B:
One of the identified risks associated with this project is losing the brand value of the
organization. The organization has taken some steps to mitigate the risks-
 Hurley’s cafe will be operated under the name of the MacVille Pty Lt. The cafe will be
regarded as a flagship store of this coffer chain.
 The employees of the Hurley’s cafe will be employed by MacVille Pty Lt and they have
to wear the uniform of the cafe.
Task 3:
Task 3 is related to the monitoring of the project. In order to monitor the project, the
identification and planning of the risks are need to be done.
Risk:
The identified risks are-
 Risks from the government.
 Risks from WHS
1. The long distance of Hurley’s cafe can be problematic for the managers to attend
the meeting and the training.
2. No fire alarming system and first aid box is present in the cafe.
 Risks from the lack of accountability: There is no system present for managing the
employees. The information regarding the organization are not password protected. There
is no safety present for the security of the deposited cash at the cafe.
Implementation:

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MANAGEMENT OF RISK
 Risk from lack of accountability: Implementation is needed to be done after the opening
week of the restaurant.
1. Managing the risk related to the banking.
2. Managing the brand value of the company.
 Risk from WHS: Implementation is needed to be done within three months.
1. Providing the fire alarm system and first aid box.
2. Flexibility of the timing of the meeting as the cafe is far away from Brisbane.
3. Providing the facility of teleconference
 Risks from lack of accountability: Implementation is needed to be done within six weeks.
1. Managing the banking risk.
2. Managing the track of the employees.
Outcomes:
 Better human resource management.
 Proper usage of water.
 Proper management of the money.
 The presence of written guideline.
 Enhancing the brand value of the coffee chain.
Evaluation:
The implemented plan will mitigate the occurrence of the risks. The improvisation of the
communication through teleconference will help to save the time of the managers (Hannigan et
al.2015). The first aid and the fire alarm system will help to reduce the chances of the injuries and
accidents during the working hours in the cafe (Fleming and Koppelman 2016). The management of

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MANAGEMENT OF RISK
the finance will provide the safety and the security of the deposited money in the cafe. Apart
from that the accountability of the employees will provide better human resource management.
Conclusion
The risk management evaluation in this case is divided into three parts. At the first part
review of the risks are needed to be carried out. The second step is concerned about the analysis
of the risks report. The monitoring of the report is done in the third phase. The review of the
risks is associated with review of the risks, analysis of the risk mitigation plan and monitoring of
the system. The compilation of all the tasks in the three phases will give a clear over view of the
identified risk in the project and the planning of the mitigation plan for the organization. The
planning phase and the review phase of the assessment is associated with the interaction and the
sharing of knowledge between the project manager , assistance manager and the CEO of the
organization.

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MANAGEMENT OF RISK
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