MRD403 Management of Rooms Division

Running head: MANAGEMENT OF ROOM DIVISIONS
Management of Room Divisions
Name of the Student:
Name of the University:
Author’s Note:

1MANAGEMENT OF ROOM DIVISION
As opined by Robinson et al. (2016), the hospitality industry is one of the fastest
growing industries of the world and within a very short span of time has become the
backbone of the economy of not the major nations of the world but also of the world
economy itself. Chang and Ma (2015) are of the viewpoint that the prominence that the
hospitality industry has gained within the contemporary business world can be explained on
the basis of the fact that this industry supports a plethora of other industries like tourism
industry, food and beverage industry, entertainment industry and others. According to the
Aha.org.au (2018), the net revenue generated by this industry in Australia for the year 2017
was $44 billion whereas the same industry generated more than $208 billion revenue in the
nation of the United States of America. More importantly, it is seen that the industry under
discussion here offers employment opportunities to more than 188,000 Australians every year
and thereby helps in a substantial manner to address the issue of unemployment which is one
of the major challenges that the nation is facing currently (Idrees, Vasconcelos & Ellis,
2018). In addition to this, the result of the “Australian Hotels: More than just a drink and a
flutter” conducted by Aha.org.au (2018) reveals that an average hotel in the nation of
Australia offers employment opportunity to more than 34.7 people of the nation.
The social as well as the cultural benefits offered by the concerned industry to the
Australian nation can in no way be negated. For example, the industry through the influx of
tourists from the diverse parts of the world has contributed in a substantial manner to make
the nation of Australia a multicultural one and thereby improve its culture and social
framework (Wong & Lee, 2017). Altin et al. (2018) are of the viewpoint that the various
organizations related to the hospitality industry through the use of various Corporate Social
Responsibility (CSR) policies as well as strategies have contributed in a substantial manner
towards the mitigation and resolution various issues that the various communities of the
concerned nation are facing currently. However, at the same time, it needs to be said that

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there are various kinds of issues that the hospitality industry is facing currently like the
threats posed by terrorist activities, natural disasters, economic crisis, lack of adequate
infrastructure, lack of accommodation space and others (Van der Wagen & Goonetilleke,
2015).
As stated by Wong and Lee (2017), these challenges or the issues that the
organizations related to the hospitality industry are facing currently are not only adversely
affecting the net profit earned by them but at the same time their future growth prospects as
well. The hotel organizations in order to overcome the challenges or issues which are related
to the lack of accommodation space, inadequate infrastructure and others are resorting to the
use of process of room division management. More importantly, the effective use of this
process not only helps the hotel organizations to effectively manage the limited amount of
space that they have but at the same time address the safety related, cost related and other
challenges that they are facing currently (Šerić, Gil-Saura & Ruiz-Molina, 2014). This is
perhaps one of the major reasons for the extensive popularity that the process of room
division management has attained within the framework of the contemporary hospitality
industry. In this paper, I will analyze the process of room division management and its
various related aspects.
This paper will begin by providing an overview of the notion of room division
management and the various benefits that the effective usage of this process offers to the
organizations related to the hospitality industry. The paper next discusses the supervisory
functions that the management teams of the organizations related to the hospitality industry
for the effective usage of the process of room division management. I will discuss the
importance of the usage of cost control principles and also the resources which are necessary
for the use of the process under discussion here. The paper next analyses the diverse aspects
of the process of room division management like effective communication, facilities

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management and others in the particular context of the organization Crystalbrook Lodge in
Australia. Lastly, the paper concludes by discussing the manner in which the use of recent
technologies like Opera Management System and others is likely to further improve the
process of room division management.
Pougnet and Martin-Rios (2016) are of the viewpoint that the notion of room division
management has gained a substantial amount of prominence within the cannon of the
contemporary hotel industry because of the diverse benefits it offers to the hotel
organizations. I personally believe that one of the major challenges that the contemporary
hotel organizations face during the peak holiday seasons is their inability to accommodate all
the guests that they get. This can be explained on the basis of the fact that the hotels often
arrange the rooms that they have on the basis of the average number of customers or guests
that they get all round the year. However, in the recent times it is seen that the customers like
to take vacations at some particular times of the year like Christmas, spring season and others
(Stansbie & Nash, 2016). Thus, it becomes very taxing for the hotel authorities to
accommodate all these guests within the limited number of rooms that that they within their
hotels. In addition to this, I am of the viewpoint that there are various security threats as well
that the different hotels often face because of the ineffective use of the space that they have.
For example, it is seen that the different hotels because of the shortage of space that they have
fail to use effective safety measures like chimneys, fire exits and others (Choo, Ling &
Fernando, 2018). As opined by Knox et al. (2015), the inability of these hotel organizations
to have different kinds of safety measures in place for emergency purposes affects the
personal safety as well as the wellbeing of not only the different guests who opt for the
services offered by them but at the same time of the employees as well.
Jung and Yoon (2016) have argued that another major concerned that the hotel
organizations often face is busy location or the area in which they have been constructed. I

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personally believe that the hotel organizations construct the hotels in such location so as to
take into effective consideration the convenience level of the customers. However, this often
leaves the hotels with a very limited amount of space and thus they are not being able to
accommodate all the guests or the customers who wish to opt for the hospitality services
offered by them. I believe that it is precisely here that the effectiveness of the process of room
division management becomes important since it helps these hotels organizations to resolve
these issues through the effective management of space as well as space that they have at
their disposal. Yen and Huang (2017) have discussed that the effective use of the process of
room division management also enables the hotel organizations to offer adequate as well as
quality housekeeping services to the guests or customers who are taking the help of the
services offered by them. For example, it is seen that the loyalty of the customers within the
framework of the hotel industry depends greatly on the quality of services that are being
offered by the hotels whose services they are opting for (Tang, King & Kulendran, 2015).
Thus, I believe that through an improvement in the quality of housekeeping services the hotel
organizations would be able to enhance the satisfaction level of the guests with the services
which are being offered to them and thereby their loyalty.
As stated by Mooney, Harris and Ryan (2016), the notion of room division
management also requires the hotel organizations to take the help of the process of effective
communication to convey important information not only the guests who are taking the help
of the services offered by them or would seek their services in future. In addition to this, I
also believe that the process at the same time helps the hotels to effective cascade important
information to the different employees of the hotels regarding the work that they need to
perform. More importantly, the use of this process at the same time requires the hotels to
analyze the risks or the threats that they face and also to formulate effective strategies for
their mitigation. Recent researches have shown that the hotels which take the help of this

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process have evolved a much better reservation, facility management, labor management and
other kinds of services that have helped them to improve the quality of services that they
offer to the guests (Hu & Liang, 2016). This in turn has helped them not only to attain a
higher level of growth but at the same time more profit as well. Thus, I would say that the
process of room division management has become an indispensible part of the modern hotel
industry because of the plethora of benefits that the use of this process renders to the hotels.
As opined by Tang, King and Pratt (2017), the contemporary hotels in order to
effectively utilize the process of room division management and also to reap its benefits take
the help of Manager on Duty (MOD). The MODs are required to perform various kinds of
job roles within the framework of contemporary hotel organizations like the effective use of
front office space, improvement of housekeeping facilities, communicating important
messages to the employees and also the guests, management of shift timings and others
(Sonnenschein, Barker & Hibbins, 2017). In addition to these, I am of the viewpoint that the
process of risk management, security management, reservation management, facilities
management and other similar kinds of activities are a part of the job role of the MODs. More
important, in the recent times, it is seen that the MODs are exploiting the benefits offered by
different kinds of innovative technologies like Opera and others for the improvement of the
quality of services which are being offered by the concerned hotel to the guests (Huang,
2017). Furthermore, these job roles of the MODs also improve the work culture of any hotel
and help in the effective completion of the different tasks which are delegated to the
employees of the concerned hotel. In addition to these, they are also required to provide the
right kind of training to the employees so that they would be able to perform their job roles in
a much better manner.
García-Lillo et al. (2018) are of the viewpoint that there are various factors that the
hotels as well as the MODs who are associated with them need to take into effective