Company Brochure: Products, Services, and Program Overview

This document serves as a comprehensive guide for designing a company brochure. It covers essential elements such as an overview of products and services, program descriptions, and how to effectively present them. The guide emphasizes the importance of including relevant information, such as mission statements and testimonials, while also highlighting the significance of visual elements like images and layouts. It provides practical tips on formatting, customization, and printing to ensure a professional and impactful final product. The document is structured to help businesses create marketing materials that effectively communicate their value proposition and brand identity, including the usage of styles, themes, and picture integration. The guide also offers advice on what to include, focusing on key benefits, competitive advantages, and client highlights.

Management
and Operations
[COMPANY NAME]
[Subtitle]

Table of Contents
Overview of Programs..................................................................................................1
Getting Started.................................................................................................................2
What to Include..........................................................................................................................................................................................
Focus on What You Do Best..................................................................................................................................................................
Don’t Forget the Mission..............................................................................................3
Make It Your Own...........................................................................................................4
Customize in Almost No Time.............................................................................................................................................................
Make It Picture Perfect...........................................................................................................................................................................
Our Products and Services..........................................................................................5
Our Products & Services
Product or Service 1
Wondering why the page number on this
page is 5? This is the inside back cover.
This booklet is setup to make it easy to print
a two-sided, eight-page booklet. The tips on
this page will help you get that done.
Product or Service 2
The bottom of inside pages is setup for you
to manually add page numbers, so it’s easy to
adjust numbering for your printing
preferences. The table of contents at left is
also setup for manual editing, so you can
easily update page numbers.
Product or Service 3
To print this booklet two-sided, click File and
then click Print. Under the option that
defaults to Print One Sided, select a two-
sided print setting. This booklet is setup to
flip on the short side of the page.
5

Make It Your Own
If you think a document that looks this good has to be difficult to format,
think again!
We've created styles that let you match the formatting in this brochure
with just a click. On the Home tab of the ribbon, check out the Styles
gallery.
This is the Quote style. It’s great for
calling out a few very important points.
Customize in Almost No Time
To try out other looks for this brochure, on the Design tab of the ribbon,
check out the Themes, Colors, and Fonts galleries.
Have your own company fonts or colors? No problem! Those galleries
give you the option to add your own.
Make It Picture Perfect
To replace any photo with your own, just right-click it and then click
Change Picture.
If your photo is not a flawless fit for the space, you can crop it to fit in
almost no time. Just select the picture and then, on the Picture Tools
Format tab, click Crop.
Overview of Programs
Program 1
To replace any placeholder text, such as this,
just click it and type.
Some pages in this template don’t use
placeholders, so that you can easily
customize the formatting and layout as
needed.
Program 2
Add your text here.
Program 3
Add your text here.
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Getting Started
What to Include?
We know you could go on for hours about how great your business is.
(And we don’t blame you—you’re amazing!) But since you need to keep
it short and sweet, here are a few suggestions …
“Your company is the greatest. I can’t
imagine anyone living without you.” —
Very smart customer
Focus on What You Do Best
If you’re using this booklet for a company brochure, these middle pages
are a good place for a summary of competitive benefits or some of those
glowing testimonials, like the one above.
You might also want to mention a few of your most impressive clients
here:
Big, important company
Really well-known company
Very impressive company
Additionally, you could include a bulleted list of products, services, or
major benefits of working with your company. Or just summarize your
finer points in a few concise paragraphs.
If your business doesn’t lend itself to photos as easily as the beautiful
culinary examples shown in this template, have no fear. You can just
select and delete a page of photos and replace it with text using the
styles provided.
A picture is worth 10,000 words, but only if it’s the right one. In
marketing materials, remember that any image you use—good or bad—
makes a statement about your business.
Don’t Forget the Mission
This is a great spot for a mission statement
Add a picture caption here.
Add your text here.
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