MANAGEMENT PERFORMANCE FOR RESULT

Running head: MANAGEMENT PERFORMANCE FOR RESULT
MANAGEMENT PERFORMANCE FOR RESULT
Name of the Student
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Author Note

MANAGEMENT PERFORMANCE FOR RESULT1
Introduction
The main focus of this paper will be to review the mission and vision statements of the
organization of Almarai, which is engaged in manufacturing and distribution of food and
beverage in the region of Saudi Arabia. A critique will be provided on the mission statement of
the company based on whether it complies with an ideal statement or not. The mission statement
of this business house will be compared with one of the competitor of this company and the
major differences will be identified, which may impact the overall performances of the two
companies. The dangers of having a flawed mission statement will also be assessed in this paper.
Critical evaluation will be performed on the identified gaps or flaws that might affect the
performance in Almarai. The selected competitor for the organization of Almarai is Nadec.
About the Organization
Almarai Company, in this context, can be said as a conglomerate based in Saudi Arabia.
The industry from where this organization belongs is the food processing, and was founded in
the year 1977. Headquarter of this business entity is based in Riyadh. The specialization of them
is manufacturing and distribution of food and beverage, and the products which are
manufactured by them includes yogurt, bakeries, dairy, juices, infant formula and poultry. More
than 200,000 cows are now possessed by the management of this company across the whole
world, and in this context, it can be stated that the organization of Almarai is the largest
vertically integrated organization engaged in manufacturing and distribution based in dairy. The
organization entered into a partnership with PepsiCo from 2009, and have successfully
performing their business operations (almarai.com, 2020).

MANAGEMENT PERFORMANCE FOR RESULT2
Mission Statement
The mission statement of this organization focuses in providing nutritious as well as
quality food and beverage that will help to enrich the lives of the consumers on daily basis
(Mission, Vision & Values, 2020). The values that are followed by the management of this
business house through the business operations that are operated by Almarai, where the quality
of the product are maintained along with the maintaining the level of the products that are
manufactured by this organization (Alotaibi, 2019). They use innovative ways to manufacture all
the products that are manufactured by them. But, in this context, it can be said that only the level
of the quality of the food products are mentioned in the mission statement, but there are no
mention about the after sales service that need to be maintained for the food and beverage that
plays and integral part in the daily business operations in the food processing sector globally.
Apart from this, other business aims and objectives are also not clearly mentioned by the
management of the organization, which may confuse stakeholders as well as other people who
are associated with this organization (Singh & Hagahmoodi, 2017). It can be stated that as the
organization of Almarai is totally involved in the business operations related to food processing,
the main mission or the focus will be to provide quality and nutritious, but it might be assumed
that some other objectives also need to reflected in the mission statement of this business house.
About Nadec
In this context, it can be stated that the National Agricultural Development Company or
Nadec is one of the largest organizations in the region of North Africa and Middle East who are
engaged in food-processing and agricultural products. This business entity was founded in the
year of 1981, and 20% share of this company is owned by the government of Saudi Arabia.
Apart from all this, this business entity is also one of the largest vertically integrated as well as