Coca-Cola Management and Organizational Theory

This assignment examines the role of managers in effectively leading Coca-Cola operations. It explores how organizational theories contribute to the company's efficiency and growth, highlighting the influence of ethical practices, values, and diversity on its long-term success.

Running Head: MANAGEMENT PERSPECTIVES
Management Perspectives

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Table of Contents
Introduction................................................................................................................................2
Roles and function of manager: in context of Coco-Cola, Australia.........................................2
Interpersonal Roles.................................................................................................................2
Informational Roles................................................................................................................2
Decision Roles........................................................................................................................3
Function of Executives of Coco-cola.....................................................................................3
Planning..............................................................................................................................3
Organizing..........................................................................................................................4
Staffing................................................................................................................................4
Leading...............................................................................................................................4
Controlling..........................................................................................................................4
Challenges faced by managers in current changing business scenario......................................4
Impact of cultural values, ethics, diversity in the organization..................................................5
Organizational Values............................................................................................................5
Ethics......................................................................................................................................5
Diversity.................................................................................................................................5
Role, behavior, and performance of managers within that organization...................................6
Organizational theory.................................................................................................................6
Organizational ethics and ethical practice..................................................................................7
Conclusion..................................................................................................................................9
References................................................................................................................................10

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Introduction
This report critically analysis the role and function of Coco Cola manager in Australia.
Additionally, it also discusses the challenges that face by managers in the current changing
period. Along with this, it also demonstrates the impact of values, ethics, and diversity of
Coca-cola culture. At the same time, it also shows the behaviors and performance of Coco-
Cola executives. Further, it discusses Organizational theory as well as it also presents the
organizational ethics and ethical practice.
Roles and function of manager: in context of Coco-Cola, Australia
There are three kinds of roles that are performed by Coca-Cola managers such as
interpersonal, informational, and Decision role. It will be effective to meet the specified goal
along with gaining the profitability of Coca Cola (Beardwell, et al., 2014). These roles are
discussed below:
Interpersonal Roles
In the interpersonal roles, each level of Coca- Cola manager gives their contribution in
business operation to meet objectives. Due to this, top, middle, and down level of managers
effectively communicate with each other to perform different activities such as planning,
organizing, directing or leading, and controlling (Brewster, et al., 2017).
(Source: Brewster, et al., 2017)
Informational Roles

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Informational roles can also be effective to operate the business. Additionally, there are three
kinds of roles that will be considered by Coa-Cola like recipient, spokesperson, and
disseminator role. Moreover, through recipient, a manager receives data regarding the
operation activity of Coco-cola. Besides this, from the utilization of disseminator role,
executive of Coca-Cola moving the data to subordinates. Afterward, the spokesperson will
transmit the data delivery in outside of the company.
(Source: Chelladurai and Kerwin, 2017)
Decision Roles
In the decision role, Coca-Cola considered different activities like entrepreneurial, negotiator,
resource allocator, and disturbance handler role. It will be appropriate to decision making
about the business activity of Co-Cola.
Function of Executives of Coco-cola
The executive of Coca-Cola can perform different kinds of managerial function in the
business operation such as planning, organizing, staffing, directing, and controlling
(Chelladurai and Kerwin, 2017). These are discussed as below:
Planning
Planning can be important to identify what will be done in future. In this step, the manager of
Coca-Cola explains which activity can be imperative to complete the task in upcoming
period. Coca-Cola can incorporate some activities named enhancing advertising, sales staff,

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and inventory. An executive of Coco-Cola can use each activity to effectively accomplish the
task of organization.
Organizing
In this step, a manager can organize material and each activity of Coca-Cola on behalf of
their plan. They also assign the activity to the subordinates to perform the task (Friedman,
2016).
Staffing
Staffing can also be important for a manager to run the business operation in long term.
Manager recruit, select, train and develop the employees to meet the goal of Coca-Cola. In
addition, it can be said that human resource department is significant to complete the task in
specified time and cost.
Leading
An executive of Coca Cola is needed to more focus on leading the employees as compare to
the planning, organizing, and controlling to accomplish the objective of the company.
Directing can include some factors such as motivation, guide, communication, and
encourage. It requires executives to assist the employees to solve problem appropriately
(Gitman, et al., 2015).
Controlling
Controlling is crucial parts of managerial function because of effectively operates the
business and meet the goal of Coca Cola. Additionally, it can also be said that the manager of
Coca-Cola can control all the activity of subordinates to complete the task in less time as well
as manage the issues at the working place. Along with this, the controlling process can also
be effective to mitigate the issues regarding the conflict and make a positive environment.

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Challenges faced by managers in current changing business scenario
In the current business scenario, Coco Cola managers have faced many issues in an
organization such as management of resources, increased competition level, market research,
and consumer loyalty. Others challenges are uncertainty, regulation, and risk management,
problem-solving, and addressed appropriate staff (Jaques, 2017).
Impact of cultural values, ethics, diversity in the organization
The cultural values, ethics, diversity can direct impact on the growth of Coco-Cola. These are
discussed as below:
Organizational Values
Values can play an imperative role to make a positive image of Coco-Cola in the
marketplace. It demonstrates image as combined sets of management values that orient its
team and lead their predictions and divisional actions. Moreover, it can illustrate that an
appropriate value can support to increase the productivity, efficiency as well as creativity at
the working place.
Ethics
Ethics can also be vital for a company along with workers it is because it leads to increase the
productivity of company in long-term. In addition, it can also be said that ethics could be a
principle to regulate the behavior of workforces at the working place. Ethics can direct
impact on both small along with the large organization. In addition, it can be said that the
unethical behavior of a firm can direct impact on the financial situation of Coca Cola. In
oppose to this, it can be illustrated that there are some elements which are same in the
company like psychology, medicine, and law (Pimenova, et al., 2016).
Diversity
Diversity also influences the performance of Coca Cola. In additionally, diversity can be
occurred by the different interest of people at working place. It can play a major role in

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creating the complexity to accomplish the task of an organization. At the same time, it can
also be said that Coco-Cola can use many strategies to reduce the diversity issues at the
working place along with focusing on change the diversity issues into the strength of the
company (Purce, 2014).
Role, behavior, and performance of managers within that organization
There are some activities that will be considered by the executive of Coca-Cola. These are
discussed as below:
 The executives can help each staff member in their daily activity in order to
accomplish the aim of the organization.
 Managers also play an imperative role to determine the responsibilities and roles
of employees to decline the complexities regarding the work. At the same time, it
can also be said that clear role can enhance the productivity of Coco-Cola in long-
run.
 It selects an appropriate candidate from the interview method to perform the
activity of an organization.
 The manager of a company can also offer training and development to their
employees for improving the skills and improve the situation of the company
(Rozman, 2017).
Organizational theory
The organizational theory could be used by Coca Cola to deal with problems of working
place (Storey, 2014). Henry Feyol determines many theories related to the organization are
deliberated as below:
S. No Theories Result
1 Diversification of
work
Theory of diversification of work can support to
classify the job of the workforce that could reduce
the extra effort of workforces. Along with this, it
can also help to increase the employee productivity

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in the upcoming period.
2 Top management or
expert
It can offer responsibilities regarding their work. In
addition, it can also be said that without expert
subordinates cannot accomplish task appropriately.
3 Discipline It can be effective to guide the employees towards
their role to accomplish the objective in the limits.
At the same time, it can also be said that the
discipline can direct impact on the productivity of
Coca-Cola.
4 Control Main head of the company can direct the
organizational function.
5 Direction One main head of the company can make the same
objective all members of the organization.
6 Diverse interest of
workforces
In a group, each member has different interest
regarding the same activity. It can directly impact
on the working style of the workforce. It could also
create difficulties to meet the same organizational
objective of the company. Hence, it can create the
major problem for Coca-Cola in Australia
(Thompson, 2014).
7 Compensation Compensation can also impact on the image of the
organization. It could be appropriate for both
companies along with workforce.
8 Centralisation It demonstrates the level of performance which
could be depending on the performance quality of
managers as well as company size.
9 Scalar chain It presents lines of managers from top to low level.
10 Command From this theory, a manager can able to select an
appropriate person for performing the
organizational activity. Since a right individual
could make command on the function of
management.
11 Equity A combination of justice and harmony towards the
workforces can support to make a positive
environment at the workplace.
12 Stability of tenure of
personnel
Through this theory, the employee cannot be
frequently terminated, transfer, and change who
have appointed in the organization to perform the
task of an organization (Voinea, et al., 2015).
13 Creativity In this theory, an organization allows to each
employee for contributing their innovative idea to
meet the organization goal. It will be a direct
impact on the growth of business in long run.
14 esprit de corps Harmony could be important for a company to
inspire the workforces to work with the team and
meet the specified goal (Wynarczyk, et al., 2016).

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Organizational ethics and ethical practice
 Organizational ethics and ethical practices can support to make a favorable
relationship with the society.
 It can also support to keep moral courses in unexpected movements.
 It can support to the company for robust teamwork and efficiency.
 It will also help to the workforce to improve the growth and productivity
systematically.
 Ethical practices in an organization can eliminate the possibility of crime.
 Ethical programs could support to manage the values linked with strategic planning,
diversity management, and quality management. In addition, it can also be said that
such activity can be more beneficial than other (Schwappach, et al., 2015).
 It can also promote to make a positive image in the market. Consequently, it will
improve the financial condition of the company in long-run.


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Conclusion
From the above discussion, it can be concluded that managers play an effective role to
manage each activity of Coca- Cola. Managers play an imperative role to accomplish the task
of Coca Cola in long-term. It can also be summarized that the organizational theory can
support to gain the efficiency as well as the growth of the company in long-run. Finally, it
can be interpreted that ethical practices, values, and diversity can influence the performance
of Coca- Cola in long-run.

MANAGEMENT PERSPECTIVES 11
References
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approach. USA: Pearson Education.
Brewster, C., & Hegewisch, A. (Eds.). (2017). Policy and Practice in European Human
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Francis.
Chelladurai, P., & Kerwin, S. (2017). Human resource management in sport and recreation.
USA: Human Kinetics.
Friedman, M. (2016). A theory of the consumption function. USA: Pickle Partners Publishing.
Gitman, L. J., Juchau, R., & Flanagan, J. (2015). Principles of managerial finance. USA:
Pearson Higher Education AU.
Jaques, E. (2017). Requisite organization: A total system for effective managerial
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Pimenova, A., Kuzmina, S., Morozova, N., & Mottaeva, A. (2016). The functional model
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Schwappach, D. L., & Gehring, K. (2015). Frequency of and predictors for withholding
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Storey, J. (2014). Managerial Prerogative and the Question of Control (Routledge Revivals).
UK: Routledge.
Thompson, G. (2014). Industrial Policy (Routledge Revivals): USA and UK Debates. UK:
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Voinea, D. V., Busu, O. V., Opran, E. R., & Vladutescu, S. (2015). Embarrassments in
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