Management Process:Harness the Human Energy

Added on - 06 Jan 2020

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ACADEMIC RESEARCH AND MARKETING
Table of ContentsINTRODUCTION................................................................................................................................3Task 1....................................................................................................................................................3Summary....................................................................................................................................3Task 2....................................................................................................................................................4Money is the key employee engagement....................................................................................4Task 3....................................................................................................................................................6Comparing and contrast of motivation theories with employee engagement techniques...........6Conclusion..........................................................................................................................................10References..........................................................................................................................................12
INTRODUCTIONAcademic research is an investigation of study materials and sources to reach out conclusionas well as figures and facts. Further, marketing management can be defined as a process in whichproducts and services are moved from its origin point to the consumers. It includes coordination ofprice, products, place as well as promotion.Bentley is car manufacturing organisation whichprovide effective cars to its consumers in the nation.TASK 1SummaryThe present case discuss about the nature of employees in the organisation. It also defineshow to apply industrial management in the organization to improve its operations. It describesconventional management process to harness the human energy for completing requirement ofcorporation. To reduce complexities, corporation uses X theory to handle its business activities in itsspecific sector. Enterprise is liable for arranging the elements of productive enterprise like people,equipments, materials as well as money. Management of organisation direct as well as controlemployees regarding work. In addition to this, it defined hard and soft approach to manage work ofcompany. In the first approach, management of organisations can use strict supervision and rulesand regulations for employees to achieve their goals and objectives. On the other side, corporationcan use soft approaches like satisfying needs of staff members and permissive style to manage itswork. Hard approach can create bad impact on the performance of organization in the market. Inaddition to this, it also generate resistance in employees regarding work which affect the output ofcompany. On the other side, by using soft approach, organisation can face many complexities tomanage its operations. Employee can take advantage of soft approach by avoiding the commandsof managers which can also affect its performance and efficiency of firm in the sector.The present summary also describes that conventional approach is effective or not fororganisations. As per findings, conventional method has many limitations which affect nature ofemployees and performance of enterprise very badly. In addition to this, it does not emphasize onthe motivation theories which create bad impact on the performance and efficiency of organisationas well as staff members. As per suggestions, organisation can include motivation theories whichcan help to reduce current complexities at the workplace. Management of corporation can achieveits goals and objectives in a appropriate manner. Generally, enterprise should use Maslowmotivation theory to improve its performance and productivity of organisations in the market.Maslow theory can emphasize on various type of needs like of employees psychological,safety, esteem and belongingness. Further, It can play important role for organisation to sustainemployees for long time. It can also help to increase its efficiency of employees by completing
psychological needs like better salary, incentive as well as house. In addition to this, organisationcan provide effective job security and medical insurance to employees. So Maslow motivationtheory can help the firm to reduce various type of complexities at work by giving propermotivation. Further, it can help the company to manage its operations which can also contributeeffectively to achieve its profit.TASK 2Money is the key employee engagementIdentification of theoriesManagement of Bentley can use Administrative theory and Human relation theory. Theseapproaches can help the organisation in employee engagement. It is represented below in theparagraph.Administrative theoryHenri Fayol's management theory is a model about how management should communicatewith staff members. Management of Bentley can adopt administrative theory for employeeengagement by providing effective salaries to staff members. This concept contributes effectively toincrease production efficiency and performance of organisation in the auto mobile market. Inaddition to this, management of organisation engages its employees through controlling and planingof production of cars (Brown, Browne and Browne, 2015). Generally administrative theory isrepresented below in the paragraph.Planning:As per the administrative theory, management of Bentley can plan schedule ofmanufacturing cars. This approach can help the organisation to manage its organizational work bydeveloping effective plans through evaluating various factors for future operations in a better way.Organizing:As per Administrative theory, management of company can organize various activitiesas per the planned schedule. Generally,Bentley can do its planning of production process bymanaging all raw materials, allocating roles and responsibilities as well as other operations(Jobberand Ellis-Chadwick, 2012).Commanding:Bentley can provide effective commands and direction to manage its manufacturingof cars at the workplace. In addition to this, mangers of organisation can direct its employees as perplanned production which can help to complete goals and objectives in the market. (Krenn, 2011).Further, it can contribute effective role for management of Bentley organisation to achieve its desirework from employees as planned.Coordinating:As per administrative theory, managers of organisation can follow coordinating skill
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