Professional Practice and Communication

Running head: MANAGEMENT
Professional Practice and Communication
Name of the Student:
Name of the University:
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1MANAGEMENT
Table of Contents
Workshop 2......................................................................................................................................2
Question 1:.......................................................................................................................................2
Question 2........................................................................................................................................3
Workshop 3......................................................................................................................................5
Case study- Marco and Jim..............................................................................................................5
Question 1........................................................................................................................................5
Question 2........................................................................................................................................6
Question 3........................................................................................................................................8
Question 4:.......................................................................................................................................8
Case Study –Patrick and Danielle....................................................................................................9
Question 1........................................................................................................................................9
Question 2........................................................................................................................................9
Workshop 4....................................................................................................................................10
References:....................................................................................................................................11

2MANAGEMENT
Workshop 2
Question 1:
The famous Australian sporting figure is Don Bradman (Donoghue and Tranter 2018).
He was an international cricketer and one of the greatest batsmen that Australia has ever
witnessed. The test batting average in Bradman’s career which is 99.94 is considered one the
great achievements by a sport person in a major sport like cricket.
Don Bradman practicing the sport alone with a golf ball and cricket stump has been part
of the Australian folklore. It a matter of two years, Bradman had a meteoric rise from the bush
cricket to the Australian Test team in simply a matter of two years. At the age o 22, he set
various top scoring records that made him the sporting idol of Australia.
During the career span of 20 years, Bradman scored at consistent level that made him
equivalent to three batsmen of Australia. As an administrator and captain, he had been
committed towards attacking, entertaining the cricket and drawing spectators in huge numbers.
He was a highly driven complex man who did not believe in closer personal relationships. Three
decades following his retirement he retained a pre- eminent position by acting as the selector,
administrator and the writer. His opinion was sought for even when he became a recluse in the
declining years. In the year 1997, 50 years following his retirement as the Test Player, John
Howard, the then Prime Minister gave him the recognition of one the greatest living Australian.
Besides, his image not only appeared in the postage coins and stamps but an entire museum
dedicated to Bradman’s life was opened while he was still alive (Ward 2013).

3MANAGEMENT
Question 2
i. The strategies of sharing information most appropriate in advising customers about the
new range of paper products in the stock are as follows (Nayyar, Mahajan and Teneketzis 2013):
 Defining the product: This involves providing a suitable description of the product in
stock and avoid any pitfalls related to the product development or shortage of resources
in developing the product.
 Identification of the market needs: A successful new product development requires
thorough knowledge of target market along with the wants and needs. A strategic,
targeted and purposeful approach will ensure that the product fits the market.
 Establishment of time frames: This involves allowing sufficient time in implementing
and developing the new paper products. The objectives for the development of the new
product will help in informing the time frames and the deadlines for the implementation.
 Identification of the key approaches and issues: This involves screening and generating
ideas, development of the screening and the testing concept, analyzing the market and the
business strategy, marketing and developing testing products and the implementation of
the new products.
ii. The strategies for sharing information in managing the role of consultant for the project
Efficient Solid Waste Management – garbage disposal and recycling for the local council are as
follows (Guerrero, Maas and Hogland 2013):