Management of Property Asset - Study Material and Analysis

The research focused on the methodology of the research followed by the analysis and SWOT analysis of the property asset. The discussion then continued with the strengths, weaknesses, opportunities, and threats of the property asset management. The research then continued with the evaluation followed by the recommendation for improvement. Finally, the report ended with a conclusion.

Running head: MANAGEMENT OF PROPERTY ASSET
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Management of Property Asset
Name of the Student
Name of the Instructor
Course Code
Date

MANAGEMENT OF PROPERTY ASSET 2
Executive Summary
The research focused on the methodology of the research followed by the analysis and SWOT
analysis of the property asset. The discussion then continued with the strengths, weaknesses,
opportunities, and threats of the property asset management. The research then continued with
the evaluation followed by the recommendation for improvement. Finally, the report ended with
a conclusion.

MANAGEMENT OF PROPERTY ASSET 3
Table of Contents
1.0 Introduction................................................................................................................................4
2.0 Methodology..............................................................................................................................4
3.0 Analysis.....................................................................................................................................5
4.0 SWOT Analysis of the chosen location.....................................................................................6
4.1 Strengths................................................................................................................................6
4.2 Weaknesses............................................................................................................................6
4.3 Opportunities.........................................................................................................................7
4.4 Threats...................................................................................................................................7
5.0 Evaluations................................................................................................................................7
6.0 Recommendation for Improvement...........................................................................................8
7.0 Conclusion.................................................................................................................................8
8.0 References..................................................................................................................................9
9.0 Appendices..............................................................................................................................11

MANAGEMENT OF PROPERTY ASSET 4
1.0 Introduction
The commercial property asset management is known as the strategies for reducing the
overall operational costs for building properties thereby enhancing the values of the properties. It
has been found that effective asset management is becoming very much crucial for the investors
to obtain returns from the market for the commercial property. The owners of different properties
are demanding for various kinds of strategic approaches that can be utilized for management of
assets on a long-term basis.
Primarily, the research concentrates on the methodology of the research followed by the
analysis and SWOT analysis of the property asset. The discussion then continues with the
strengths, weaknesses, opportunities, and threats of the property asset management. The
discussion then continues with the evaluation followed by the recommendation for improvement.
Finally, the report ends with a conclusion.
2.0 Methodology
According to the given case study, it has been found that the chosen client for the
research has three commercial buildings of his own and which were sited exactly at the central
portion of Singapore where the occupancy rate has reduced below the expectation of the market.
This particular issue has created a problem for the client and which requires better mitigating
measures for keeping the organization sustainable thereby improving the rate of occupancy. The
risk and understanding the requirements of the customers are also needed to be assessed (Fang et
al. 2016). The occupancy rates are very much crucial for the investors of real estate and which
can be increased by performing careful research related to the competition in the market and

MANAGEMENT OF PROPERTY ASSET 5
better marketing tools need to be utilized by the owners of the real estate to attract the customers
with great ease.
3.0 Analysis
The present issue which is being faced by all the real estate investors is the reduction of
the occupancy rate that is below the market expectation. The lowering of the occupancy rate of
real estate is due to the issues with quality regarding the property valuation (Murphy 2017). The
current research study is going to concentrate on identifying various recommendations for
enhancing the occupancy rate thereby maintaining the market sustainability followed by
understanding the requirements of the customers.
According to the research it has been found that the human population is increasing in an
exponential manner and for that reason, the supply of land is getting limited. This condition
results in price inflation of the land that is present in Singapore but having three commercial
buildings situated at the same place resulted in a reduction of occupancy rate. The most crucial
trends of the real estate market in Singapore in the current year are as follows:
1. En bloc frenzy: Based on the research of Christine Li it has been found that 18
residential projects with a valuation of $6.34 were spent by the developers of real
estate with the help of En bloc frenzy.
2. Rebounding of price: Due to the price rebound, it can be seen that the
homeowners and developers of Singapore will able to sell their properties in
higher rates.
3. Revolution of PropTech: The developers of properties in Singapore are
concentrating on the implementation of new technologies for building innovative

MANAGEMENT OF PROPERTY ASSET 6
constructions followed by creating a connection with the developers of other
projects (Byrne 2015).
4.0 SWOT Analysis of the chosen location
SWOT analysis is considered as the framework that is being utilized for evaluating the
competitive position of the organization with the identification of strengths, weaknesses,
opportunities and also the threats that are associated with the organization. SWOT analysis is
known to be the foundational structure which helps in measuring the performance of the
organizations related to the potential threats and opportunities. This particular SWOT analysis is
going to identify the issues related to the occupancy rate that is associated with the three
commercial buildings situated at Central Area of Singapore.
4.1 Strengths
The site that has been selected for investigation has a comprehensive transportation
network with the whole city. Moreover, the place has flawless network connectivity via
underground support. There is a local financial hub present in the central area of Singapore. The
sea view from the three buildings is also uninterrupted.
4.2 Weaknesses
The occupancy rate got reduced below the market expectation due to the investment of
the huge amount of money for buying the land followed by spending enough money for the
development purpose (Byrne 2016). The other buildings that are present in the central area of
Singapore are iconic with respect to the development concepts.

MANAGEMENT OF PROPERTY ASSET 7
4.3 Opportunities
During the research, it can be analyzed that various kinds of large multinational
corporations can plan to relocate into the central area of Singapore for their own stability and
which in turn can help to make those three buildings active for professional usage. Singapore is
becoming a dynamic and vibrant district which will provide kinds of opportunities for enhancing
the occupancy rate by upgrading the market expectations (Haneef, Kamil, and Ayuniyyah, 2017).
4.4 Threats
After the research it has been found that the interest rates related to the borrowing of land
in the central area of Singapore are going to rise exponentially that is considered a threat
(Haneef, Kamil, and Ayuniyyah, 2017). It can be seen that the existing companies in the central
area of Singapore may try to decentralize away from the locality.
5.0 Evaluations
After the analysis of the overall research, it has been evaluated that the chosen site for the
three buildings has a good transportation network followed by underground network connectivity
(Viglia, Minazzi, and Buhalis, 2016). A local financial hub is also present near the three
buildings which are a positive symbol for increasing the occupancy rate in the future. Moreover,
it has been found that a huge amount of investment is required for running the three buildings
which may hamper the occupancy rate to some extent. Research has found that many large
multinational organizations can shift to the central area of Singapore which is going to enhance
the occupancy rate followed by making the chosen organization sustainable in addition with
fulfilling the requirements of the customers. The increase in the interest rates may result in
reducing of the occupancy rate which is regarded as the threat for the organization.

MANAGEMENT OF PROPERTY ASSET 8
6.0 Recommendation for Improvement
After the analysis of the overall research, it can be recommended that creation of
promotions and exciting packages can result in increasing of the occupancy rate for meeting the
expectation of the market (Viglia, Minazzi, and Buhalis, 2016). Moreover, it is necessary to
make a partnership with the local business heads for settling in a proper manner within the
central area of Singapore. For making the organization sustainable in nature it is necessary to
involve all the employees of the organization by explaining to them the ways to make the firm
sustainable (Frias‐Aceituno, Rodríguez‐Ariza, and Garcia‐Sánchez, 2014). Then, it is necessary
to have a discussion with the competitors for getting detailed information about the expectations
of the customers.
7.0 Conclusion
After the analysis of the overall research it can be concluded that the effective asset
management is becoming very much crucial for the investors to obtain returns from the market
for the commercial property. The primary issue is related to the downfall of the occupancy rate
in comparison with the market expectation. The researchers have analyzed the fact that
occupancy rates are very much crucial for the investors of real estate and which can be increased
by performing careful research related to the competition in the market and better marketing
tools need to be utilized by the owners of the real estate to attract the customers with great ease.
The occupancy rate can be increased with the development of exciting packages and promotions
followed by making a partnership with the local business. Thus to make the firm sustainable, it is
necessary to involve all the employees of the organization by explaining to them the ways to
make the firm sustainable.

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8.0 References
Byrne, M., 2015. Bad banks: the urban implications of asset management companies. Urban
Research & Practice, 8(2), pp.255-266.
Byrne, M., 2016. ‘Asset price urbanism’and financialization after the crisis: Ireland's National
Asset Management Agency. International Journal of Urban and Regional Research, 40(1),
pp.31-45.
Fang, H., Chang, T.Y., Lee, Y.H. and Chen, W.J., 2016. The impact of macroeconomic factors
on the real estate investment trust index return on Japan, Singapore and China. Investment
Manage. Finance. Innov, 13(4-1).
Frias‐Aceituno, J.V., Rodríguez‐Ariza, L. and Garcia‐Sánchez, I.M., 2014. Explanatory factors
of integrated sustainability and financial reporting. Business strategy and the environment, 23(1),
pp.56-72.
Haneef, M.A.M., Kamil, N.K.B.M. and Ayuniyyah, Q., 2017. DEVELOPMENT OF WAQF IN
INDONESIA: THE SWOT ANALYSIS OF INDONESIA WAQF BOARD (BWI). Al-Infaq:
Jurnal Ekonomi Islam, 8(2).
Murphy, L., 2017. Globalising commercial property markets: the development and evolution of
the listed property trust sector in New Zealand. In Globalising Worlds and New Economic
Configurations (pp. 89-100). Routledge.
Viglia, G., Minazzi, R. and Buhalis, D., 2016. The influence of e-word-of-mouth on hotel
occupancy rate. International Journal of Contemporary Hospitality Management, 28(9),
pp.2035-2051.

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Viglia, G., Minazzi, R. and Buhalis, D., 2016. The influence of e-word-of-mouth on hotel
occupancy rate. International Journal of Contemporary Hospitality Management, 28(9),
pp.2035-2051.

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9.0 Appendices
Figure 1: The requirement for real estate in Singapore
(Source: http://www.hufc.sg/need-real-estate-singapore/)