Assignment on Assessment of Strengths and Weaknesses of Coca-Cola

This report represents many characteristics of executives that enhance organizational performance. In addition, it is also examined that companies could practice management strategies to make a reliable relationship with their specified shareholders of Coca-Cola. As per the assignment, it is reviewed that a suitable structure of the firm could facilitate the workforce to make the appropriate decision. The different departments of Coca-Cola could support each other and eliminate the probability of conflict issues in the workplace.

Running Head: MANAGEMENT PROSPECTIVE
MANAGEMENT PERSPECTIVE

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Table of Contents
Introduction................................................................................................................................3
Summary of Assignment 1.........................................................................................................3
Naturally occurring data.............................................................................................................4
Assessment of personal strengths andweaknesses.....................................................................5
Myers-Brigs Type Indicator (MBTI)......................................................................................5
SWOT Analysis......................................................................................................................5
Critical assessment of how you are placed or misplaced within the chosen organisation.........7
Conclusion..................................................................................................................................9
References................................................................................................................................11

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Introduction
Naturally occurring factual data is a vital technique for evaluating feasible tool by evaluating
the performance of the firm. I was part of Coca-Cola hence; I was accountable for getting all
information in the context financial performance of the firm. This report represents many
characteristics of executives that enhance organization performance. In addition, it is also
examined that management strategies could be practiced by company to make a reliable
relationship with their specified shareholders (Malhotra & Peterson, 2014). In last, it suggests
many approaches to improve the shareholder personality.
Summary of Assignment 1
As per the assignment 1, it is examined that suitable structure of the firm could facilitate the
workforces to make the appropriate decision. As a result, the organization would be able to
increase productivity in targeted time-frame. Moreover, it is examined that the company
could be practiced appropriate communication tool to increase their growth by considering
hierarchy structure. In addition, it is examined that this approach enables to conduct
appropriate behavior ta the working place. The different department of Coca-Cola could
support each other and eliminate the probability of conflict issues from the working place. It
could also be effective for reaching the valid conclusion. I also analyzed that the manager of
every department is essential for enhancing the financial performance of the organization.
Furthermore, it is analyzed that Henry Feyol theory has implemented by the management
department of Coca-Cola to motivate their employees to achieve their target and assigned
task in minimum time and cost. Henry Feyol theory supports the managers of an organization
to hold their employees for longer duration and attain a valid result (Marshall, 2014).
Executives of Coca-Cola maintain a positive and friendly environment at the workplace by
practicing this theory and also assist to encourage the workers to complete their task on
working place.

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Naturally occurring data
Naturally occurring data is accumulated from the available sources to reach at the valid
conclusion (Järvinen & Taiminen, 2016). This data could be crucial for the achievement of
the target of the company (Kerr & Kelly, 2017). Like a Coca Cola’s part, I observed that
accurate data could be collected by three types of naturally occurring data named emails,
corporate are facts, and conversations. I would be able to directly converse with their
executives and attain a reliable outcome by using conversation method.
Informal communication is also an effective method to conduct communication on any
specific concern. This conversation method supports me to talk about my views and beliefs
towards any specified concern to others. Two types of conversation could be used among
individuals named; direct or indirect communication. Under this, messages are exchanged
between senders and receivers and it aids to reach a valid conclusion. In addition, it is also
assessed that informal conversation facilitates both receivers and senders to offer similar
importance to each other for accumulating the appropriate data with respect to current matter
(Kowalkowski, Gebauer, & Oliva, 2017). In the context of this, it is also examined that a
single person would be able to develop the financial performance of the organization within
the allocated time and money. Beside this, email method is also helpful that I used to directly
converse with the particular individual of the Company and gain understanding about existing
concern. This method could be crucial in declining the available problems by making an
appropriate key (Murray, Papa, Cuozzo, & Russo, 2016). It could also be essential for saving
cost and money of the organization. Coca-Cola has also the powerful strength to develop
their current condition of the Company.

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Assessment of personal strengths and weaknesses
Myers-Brigs Type Indicator (MBTI)
Carl Jung has founded the Myers-Brigs type indicator (MBTI) technique. There are certain
components involved in this strategy such as thought, feelings, intuition and sensation
(Philip, 2017). This technique permits the individual to build an opinion towards other and
carry out the behavior on the basis of their views and opinion (Burns, Bush, & Sinha, 2014).
Serial
. No.
Particulars Yes No Som
etim
es
1. I respond without knowing the views and beliefs of
others

2. I always concentrate on my opinion instead of
focusing on the situation.

3. I converse with others without a doubt 
4. I implement the approach and aspect of the sender’s
opinion, views, and beliefs

5. I realized that the emotional relationship could be
built

SWOT Analysis
Weaknesses and strengths are analyzed by me from the application of SWOT analysis
method. It is discussed by the following table:
Effective or Helpful Harmful
Analyzed by me Strengths
 Organize a large number of
Weaknesses
 Inadequate

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people in minimum time
 Ability to persuade others and
guide the team members
 Quick and effective decision
making
 High extent of social skills
 Good style of leadership
 Mutual process
 Production skill
proficiency of
communication skills
 Deficiency of
investment approach
 The inadequacy of
interpersonal
competencies
 Lack of knowledge
towards the
perception of others
Analyzed by
my colleagues
and friends
Strength
 The capability of prompt decision
making could guide me to
accomplish the aim and objectives
of the firm.
 Production skills support me to
increase the benefits of Coca-
Cola.
Weaknesses
 Lack of healthy
managerial skill.
 Deficiency of
compensation
 Inadequate of
proficiency to build
an effective
association with
others.
On the basis of the above table, I realized that I have essential skills that could guide me to
provide all my efforts to the Company in the achievement of the company’s targeted goal.

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These certain skills are effective leadership style, the capability of leading and guiding the
team members and influencing behavior, collaborative process, skills of manufacturing, a
high level of social competence, prompt decision making and manage a large number of
people in minimum time (Villeneuve & Pasquier, 2017). I used an effective leadership style
to impact the other’s behavior and attain the targeted goal of the organization.
As per the above assessment, I also analyzed that I have a certain weak point that is lack of
interpersonal skills, lack of impressive communication skill, lack of knowledge about
people’s perception and lack of investment skill. I realized that conflicts could arise during a
conversation due to the lack of knowledge about people’s perception. Lack of communication
skills could destroy my good image among workers of the organizations. I could terminate
from the organization because of other weak points that I have mentioned above.
Critical assessment of how you are placed or misplaced within the chosen organisation
With respect to the above table, it is observed that I am capable to make a quick and relevant
decision as this skill directs me to accomplish my task at working place in minimum cost and
time. In addition, my friends and colleagues share their feedback to me that I have production
skills which assist me to improve the productivity of Coca-Cola. Along with this, they share
their feedback about my influencing behavior that I have the ability to motivate employees
and could lead them in an appropriate manner.
Beside this, my friends gave their feedback about my weakness of communication skills that
this weak point of mine could be a major problem for me as it could affect the growth of
business negatively. My colleagues which are the part of this Company, they provide me with
their feedbacks that I could not deal in the contest because the compensation issue could arise
there. This weak point of mine could demoralize the workforce with respect to their
achievement of the targeted goal. Moreover, my colleagues and friends analyzed that I have

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the capability to build a trustworthy connection with employees as it supports me to develop
the performance of the company.
Self-improvement for continuous improvement
Several motivational techniques are used by executives of the organization to motivate their
workforce and retain them in the Company for a longer duration (Baker & Saren,
2016). Hierarchy of needs theory should be implemented by the managers as this theory
assist the managers to recognize the realistic needs of the workforce and build policy and
strategy to persuade the employee’s needs. Therefore, Coca-Cola is proficient to boost their
growth and productivity of the organization without consuming more time and money.
Higher social competencies skill of executives could assist them to build a stronger bond with
employees. Managers could achieve a valid and consistent outcome by using this skill and it
also aids to build a good image of the brand in the market. On the basis of required condition,
a decision maker should be recruited by the manager as it could prominent for the completion
of the Company’s goal (Hutchinson, Donnell, Gilmore, & Reid, 2015).
This strategy is imperative as it enables the managers to retain a workforce of the
organization for a longer duration. Beside this, it is also examined that the manager should
consider several factors to build a reliable relationship with employees and obtain a valid
outcome. These factors could be interpersonal skills, relationship making skills and
communication skills. It is also a vital element for improving the financial performance of the
organization.
Diversity is an imperative component that could positively influence the growth of the
business and manages the business processing in a relevant way. Further, it is also analyzed
that diversity is a major issue that creates in a different culture of employees at the
workplace. There are various approaches that could use by Coca-Cola to enhance the benefits
of the organization (Nordhielm, Dapena-Barón, Elliott, Rundle-Thiele, Waller, & Cherian,

MANAGEMENT PROSPECTIVE 9
2014). These approaches are an assessment of shareholders, improve communication and
transparency. Managers should always be an active listener for an effective conversation
with different cultured stakeholders. Moreover, managers of the Coca-Cola should avoid
conflicts for avoiding the barriers of communication in a different culture. It could be
declined by building relationship and face to face conversation with the stakeholders of a
different culture.
Communication barriers from various cultural stakeholders could also be declined by another
strategy that is respectful of different culture. Under this strategy, executives of Coca-Cola
should give the instructions towards the different culture of people to retain them for the long
term. Further, managers should guide their employees for giving value to different cultures as
it could minimize the turnover of employees and it also supports to make a friendly
environment at the working place. Consequently, it would be advantageous to enhance the
revenue of the organization and also helps to eliminate the communication barriers in diverse
cultural backgrounds. Open mind strategy should also be used by the managers because it
will eliminate the issue of communication differences from the workplace. This strategy
would also be helpful for making a reliable relationship with stakeholders of a different
culture in the organization. Executives of Coca-Cola should gain knowledge related to the
cultural background of stakeholders because it would guide for an effective conversation with
them. In order to work together with stakeholders, managers of Coca-Cola should also sustain
a personal touch with them. It could also assist to remove the issues regarding diverse cultural
from the organization (Nordhielm, Dapena-Barón, Elliott, Rundle-Thiele, Waller, & Cherian,
2014).
Conclusion
As per the above interpretation, it could be concluded that employees are an essential element
for growing the business of organization in the market. It could also be concluded that the

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SWOT analysis and Myers-Brigs Type Indicator (MBTI) methods help to analyze the
behavior of a person. Moreover, it can be summarized that several techniques should be
executed with respect to motivation, relationship making, communication and leadership for
building a significant association with their workforce and sustain them for a longer duration
in the organization. It could also be concluded that executives of Coca-Cola could promote
the position of the organization and could achieve a trustworthy outcome by utilizing tools of
cultural diversity management.

MANAGEMENT PROSPECTIVE 11
References
Baker, M. J. (2014). Marketing strategy and management. Macmillan International Higher
Education.
Baker, M. J., & Saren, M. (Eds.). (2016). Marketing theory: a student text. Sage.
Burns, A. C., Bush, R. F., & Sinha, N. (2014). Marketing research (Vol. 7). Harlow: Pearson.
Hutchinson, K., Donnell, L. V., Gilmore, A., & Reid, A. (2015). Loyalty card adoption in
SME retailers: the impact upon marketing management. European Journal of
Marketing, 49(3/4), 467-490.
Hutchinson, K., Donnell, L. V., Gilmore, A., & Reid, A. (2015). Loyalty card adoption in
SME retailers: the impact upon marketing management. European Journal of
Marketing, 49(3/4), 467-490.
Järvinen, J., & Taiminen, H. (2016). Harnessing marketing automation for B2B content
marketing. Industrial Marketing Management, 54, 164-175.
Kerr, G., & Kelly, L. (2017). IMC education and digital disruption. European Journal of
Marketing, 51(3), 406-420.
Kowalkowski, C., Gebauer, H., & Oliva, R. (2017). Service growth in product firms: Past,
present, and future. Industrial marketing management, 60, 82-88.
Malhotra, N. K., & Peterson, M. (2014). Basic marketing research. Pearson.
Marshall, G. (2014). Marketing management. McGraw-Hill Higher Education.
Murray, A., Papa, A., Cuozzo, B., & Russo, G. (2016). Evaluating the innovation of the
Internet of Things: Empirical evidence from the intellectual capital
assessment. Business Process Management Journal, 22(2), 341-356.
Nordhielm, C. L., Dapena-Barón, M., Elliott, G., Rundle-Thiele, S., Waller, D., & Cherian, J.
(2014). Marketing management: The big picture. John Wiley & Sons.

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Philip.; Keller Kotler (Kevin Lane.; Ang, Swee-Hoon.; Tan, Chin-Tiong.; Leong, Siew
Meng). (2017). Marketing management. Pearson.
Villeneuve, J. P., & Pasquier, M. (2017). Marketing management and communications in the
public sector. Routledge.