Organisational Structure, Diversity and CSR Activities of Coles Supermarkets

Running Head: MANAGEMENT PROSPECTIVE
MANAGEMENT PROSPECTIVE
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1MANAGEMENT PROSPECTIVE
Executive summary
Coles Supermarket is considered to be one of the major retail giant primarily operated in
Australia. High competitiveness in the Australian market creates some important aspects
regarding establishing a good and sustainable business practice. In this regard, this report is
going to discuss the organisational structure and culture accompanied with the measures to
ensure diversity within Coles. Moreover, the role of management to consider organisational
development and CSR activities are also played a significant role in this discussion. Finally, a
recommendation part is highlighted in the conclusion section that can help Coles to manage its
business effectively in Australian retail market.

2MANAGEMENT PROSPECTIVE
Table of Contents
Introduction......................................................................................................................................3
Organisation Structure and Operations Management......................................................................4
Role of Management in People Diversity and Culture....................................................................6
Accessibility................................................................................................................................7
Gender balance............................................................................................................................7
Pride.............................................................................................................................................8
Flexibility.....................................................................................................................................8
Indigenous participation..............................................................................................................8
Role of Management in Business Ethics and Corporate Social Responsibility..............................9
Conclusion.....................................................................................................................................10
Reference.......................................................................................................................................11

3MANAGEMENT PROSPECTIVE
Introduction
Coles Supermarkets is considered to be one of the leading supermarket giants in Australia
that operates supermarket, retail and consumer services. The headquarters of the company is
located at Melbourne and it is part of the Coles Group. Coles Supermarkets was founded in 1914
in Melbourne by George Coles and in course of time established a large retail chain especially in
Australia. The organisation is now operated with more than 800 supermarkets throughout
Australia with an annual revenue of AU$39.288 billion in the financial year of 2018
(Colescareers.com.au, 2019). Currently the organisation is under the ownership of Wesfarmers.
The major strategic measure that Coles have followed in its business is related to value the
customers, Lowering price leads the company to prepare a business battle with rival companies
like Woolworths. High competitiveness in the Australian retail market is considered to be an
important characteristics that compels the retail giants like Coles Supermarkets to procure new
and unique business ideas and innovation in promotion.
Based on this understanding, this report is going to deal with the organisational structure
and planning that is associated with the operation management and the use of workplace
diversity and culture in the context of current business situation in Australia. Apart from that the
role of ethics and social responsibility in business is also discussed in the report and figure out
the position of Coles Supermarkets in those criterions.