The Environment of the Organization: Internal and External

Running head: MANAGEMENT
Public administration
Name of the student:
Name of the university:
Author note:

1
MANAGEMENT
Question 1
The environment of the organization, both internal and external, is the cornerstone
towards enhancing the efficiency in the operations of the brands like airlines industry.
According to Hitt, Ireland and Hoskisson, (2012), political, social, economic, legal,
technological and environmental factors contributes in detecting the external forces
regulating the operations. On the contrary, Rothaermel, (2017) states that internal
environment reflects the workplace culture of the industry, which reflects the approach
towards serving the clients and customers. Businesses are processed from the internal to the
external environment for providing proper shape to the raw materials. In this context, labour
productivity is emphasized for generating scientific management, which enhances the
productivity, guarantying success.
According to the arguments of Professor A, external environment is the cornerstone,
evoking strategic management. In case of the airlines industry, consolidation has resulted in
poor performance. Typical evidence of this lies in the negative instances of bankruptcy in
case of the operations of Continental and United. Primary competition accompanied the
attempts to reduce the mistakes in terms of the customer complaints. Taking a cue from the
arguments of the professor, it can be said that diversifying the options in the travel packages
can be effective in terms of earning above average returns from the customers. Apart from
this, O'brien, (2019) is of the view that cost benefit analysis needs to be conducted for the
loyalty programs.
Question 2
Based on the opinions and suggestions, made by the Professor B, it is clearly
understood that the organisation’s unique resources and capabilities have been linked to the
strategic competitiveness within the industry. The resources and capabilities of the