Management Report 2022

RUNNING HEAD: MANAGEMENT
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Management
Report
System 0032
[Pick the date]

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Table of Contents
Introduction......................................................................................................................................2
Part A:..............................................................................................................................................2
Overview of company..................................................................................................................2
SWOT analysis............................................................................................................................3
PESTEL analysis..........................................................................................................................5
Part B:..............................................................................................................................................7
Research Proposal........................................................................................................................7
Problems faced by KFC...............................................................................................................8
Literature Review.........................................................................................................................8
Research Methodology................................................................................................................9
Discussion..................................................................................................................................10
Steps to overcome the issues......................................................................................................10
Conclusion.....................................................................................................................................12

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Introduction
Management is an art of getting things done through others and includes various functions such
as planning, organizing, leading, directing and controlling the organizational activities. Business
environment consist of external and internal environment that affect the operation of business for
long run (Morden, 2017). The world is moving and changing faster day by day according to
trend and people lifestyle. The tools that are used to analyses the business environment are
SWOT and PESTEL analysis. Management take decision on the basis of facts and figures and
with proper analysis, planning, organizing and controlling all these functions of management
helps in to achieve the organizational goals (Erasmus et.al, 2016). This report consist of practical
implication of all the management theories in an organization for that KFC has been chosen and
how these theories help the managers to take decision in the this organization in order to achieve
goals. Further sections of this report give insight about the issues in KFC and how management
should solve the issues all these are discussed with the help of management theories and concept.
Part A:
Overview of company
Kentucky Fried Chicken (KFC) was founded by Harland Sanders in Louisville. KFC is leading
player in restaurant chain specialized for fried chicken with 22,621 outlets across 135 countries
in the World. The company owns three more brand that are Taco Bell, Wing Street and Pizza
Hut. KFC is famous for its pressure fried chicken that he invented with mixes of 11 herbs and
spices. KFC expanded its range of products and started offering wraps, chicken sandwiches and

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much more. The company operates in Africa, Asia, Europe, Middle East, North America and
Oceania (KFC, 2019).
Vision: To be the leading group in the restaurant chain in ASEAN region by delivering quality
products to satisfy the needs of customers.
Mission: To improve shareholder value, maximize profits and sustain in this competitive
environment by delivering the best for the society.
The objectives of KFC are to deliver products to customer with the best quality, and to maintain
innovation in the organization with continuous improvement, to build the organization where
employees work with dedication and excellence and to earn profits for survival and growth of the
company (KFC, 2019). The management structure of the company is simple at operational level
and corporate level. In top level, CEO and head of zone followed by regional head and the each
department head under that area manager than outlets of KFC at operational level. Further
information of the company can learn through its analysis of micro and macro environment or
internal and external factors that are discussed below.
SWOT analysis
This strategic tool helps in understanding the micro environment factors that have direct or
immediate impact on the decision making process of management in the organization. This
section give insight about strengths and weaknesses of KFC that comes in internal assessment
and threats and opportunities comes in external assessment (Omer, 2018).
Strengths