Management Case Study Report and Analysis

Running head: MANAGEMENT
CASE STUDY REPORT AND ANALYSIS
Name of the Student
Name of the University
Author Note

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Table of Contents
Reflection report 1......................................................................................................................2
Reflective report 2......................................................................................................................4
APPENDIX................................................................................................................................6
[A] Diagnostic tool-1 SWOT analysis...................................................................................6
[B] Force field analysis tool...................................................................................................7
[C] Weisbord’s Six-Box Model.............................................................................................8
References:.................................................................................................................................9

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Reflection report 1
All Asia Airways
My concrete experience about this case study focusses on two individuals named
Richard Chang and David Leong who held high ranks at All Asia Airways (AAA). Richar
Chang was known for taking up risks while investing in a particular business and succeed in
it at the same time. He was observed as ruthless and also fired senior executives and members
from the office on the failure of the target meeting. He was also known for throwing lavish
parties for important members from the government to get their aid in a particular section of
their business. Most of his contributions were based on donations to political parties and gifts
to important members of the government. Lastly, Richard was forced to register the AAA in
the United States as a company in America. David Leong was a recruit of the purchasing
section of AAA. He asked his boss about the approval of a new contract which supplied with
aircraft seats to AAA. However, this offer was stated in the code of conduct that accepting
invitations from other organizations is strictly prohibited. However. The boss stated that they
should accept the offer and gradually started attending the lunches, gifts, and dinners
organized by various inviters. Everything went fine unless a hazardous incident occurred.
This incident came in the form of a phone call to David which stated that a faulty fuel pump
was identified in A380s. This loss has resulted in millions of revenue for the company.
According to my reviews, Richard Chang followed unethical means to flourish his
business in terms of bribing the government by arranging gift parties for them. He also fired
the people instead of giving them a second chance to those who failed to meet their target.
The improper means of business became more evident when Richard thought of expanding
his business to American and Canadian markets when he was forced to sign the AAA as an
American organization. David Leong, on the other hand, followed another strategy of

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business since he worked in the purchasing department of AAA. However, he also suffered a
loss due to fuel pump failure which led to a large progression of the failure. According to my,
this condition was responsible for a huge loss of the company in terms of revenue.
After going through this case study, we can learn that business strategies should be
ethical and work on after taking the future into consideration. We can learn these from the
actions of Richard and David who failed in their respective fields and made the company
suffer heavy losses. The head of any organization should not organize illegal parties to bribe
the political organization that will support them in their business after this. The code of
conduct should be followed in order to prevent the company from getting noted for the bad
conduct of getting legally alleged.
Future plans related to the topic of this study will focus on ensuring the removal of
various factors required for the reduction of company loss. When I am appointed as the head
of an organization, I will follow the code of conduct and help in maintaining a healthy
relationship with my employees for a better job environment. Parties should be organized
legally by inviting every person associated with the field of organization and not only the
political leaders. The code of conduct should be followed while accepting any offer from an
external organization. Ensuring all these facts will prevent the failure of any company which
is following the same path as AAA.

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Reflective report 2
Ford took the decision to avoid a re-engineering of the car since he analyzed that the
total cost of accidents per year due to the malfunctioning of car parts were lower than the cost
required to promote the re-engineering of the car. He undertook a cost benefit vs. cost
analysis in order to analyses whether the re-engineering was actually required or not.
Ford used a cost benefit and a cost benefit vs cost analysis to come to the conclusion
that the re-engineering of the car parts were not justified. He collected data from US
government about the highway patrol accidents, took legal advice associated with costs and
the IAA (Insurance Association of America) to determine the cost estimates ad valuations
required to analyze the justification for re-engineering.
According to me, if business decision is to be considered here, Ford took the right
decision for the company. A business organization is not made for the consumers only,
however it is made for the benefit of both the organization and the consumers. Before
approaching any result, Ford utilized the cost benefit vs cost analysis to understand the fate of
their business after a re-engineering was performed.
I would have thought that there is no guarantee of electronically engineered
developments. Thus, it is expected that they might have a fault after they are manufactured.
The laws of mechanics and physics are only made for ideal machines and not for real life
machines. Although I might have been affected by the accidents occurring due to
malfunctioning of the Pinto, I would support the company to improve the car mechanics by
properly analyzing the business fate.
No, if I was one of the Ford executives, during the time when the car was having
problems, I would not have bought a car for my family members. This is because of the fact

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that, although all human beings are same, family members are the nearest ones. Thus, I
cannot afford to lose them on an accident which I am aware of from an initial stage.

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APPENDIX
[A] Diagnostic tool-1 SWOT analysis (Gürel & Tat, 2017)
Strength Weakness
Case study1 Case study1
Well established transport business.
Grew up to national transport services.
Ability of Richard in getting things done.
Serious about his job role.
Progressed well to international markets.
Threw lavishing parties for the political
leaders ad important members of
government.
Fired experienced and senior staffs from the
office if they failed to meet the targets.
Richard had to sign the company forcefully
to an American organization.
David accepted illegal offers from the code
of conduct and failed to follow the code of
conduct of the company.
Both of them suffered a heavy loss
Case study 2
Ford Pinto became the car of choice for the
president (Lee lococca).
Met all the US safety standards required for
construction and running of the vehicle.
Intelligent and accurate business analysis
done by Ford while determining the
requirement for re-engineering.
Case study 2
Wrong engineering mechanics of the car.
Resulted in fuel ignition and car burning.
Deaths of numerous people.
Re-engineering avoided due to predictive
extra losses.
Opportunity Threats
Case study1 Case study1
Future business opportunity to get a five
million dollar contract in future.
Accepting party invitations and receiving
exclusive gifts.
Charged for misconduct and not following
the US code of conduct.
Forced to register AAA as a company of US.
Case study 2
Improved car engineering to avoid accidents
by fuel ignition.
Case study 2
Banned by the Australian government.

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[B] Force field analysis tool (Kumar Sharma, Singh & Matai, 2018)
Driving forces Restraining forces
Became the president’s car
The concern of vice president
Small in structure
Could compete in market
Intelligent owner
Richard’s competitive attitude setting unrealistic target level
Good relationship with suppliers and
Political leaders Ruthless attitude of Richard
Competent employees
Serious attitudes at the work place Min level of code of conduct
training of staffs
Ford
Pinto
Car
All Asia
Airways
High crash reports
Huge number of
accidents
High cost of re-
engineering

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[C] Weisbord’s Six-Box Model (Zaffar, Naeem & Jamal, 2018)
Purpose case study-1
Expand business and generate
revenue
Case study-2
Compete in the market against
Volkswagen and Japanese cars
Structure case study-1
Follow Richards business
strategy and ideas and meet
targets and deadlines
Case study-2
Accurately engineering the car.
Avoiding fuel ignition to
prevent accidents
Relationships Case study-1
Form good relationship with
suppliers and government
officials
Case study-2
Good relationship with the
government and president.
Rewards Case study-1
Lavish dinner parties and
vacation trips
Case study-2
Good income after re-
engineering.
Leadership
Case study-1
Richards principles meet
deadlines and targets and work
must be done anyhow
Case study-2
Ford acted as a good leader for
the business required for the
development of good business.
Helpful Mechanisms
Case study-1
Givernment, officials, suppliers
and employees’ attitude
towards work.
Case study-2
Re-engineering of the car to
avoid accidents.

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References:
Gürel, E., & Tat, M. (2017). SWOT analysis: A theoretical review. Journal of International
Social Research, 10(51).
Kumar Sharma, S., Singh, R., & Matai, R. (2018). Force field analysis of Indian automotive
strategic sourcing risk management enablers and barriers. Measuring Business
Excellence, 22(3), 258-275.
Zaffar, J., Naeem, M., & Jamal, W. (2018). Organizational Diagnosis using Weisbord Model:
A Comparative Study of Health Sector in Peshawar. Global Management Journal for
Academic & Corporate Studies, 8(1), 43-52.