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Organizational Culture of the Coca Cola Amatil Company

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Added on  2019-11-26

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Executive summary 2 Introduction 4 Part 1: 4 Corporate strategies 5 Part 2: 6 Criticisms in Coca Cola Amatil Company 6 Part 3: 7 Porter five forces analysis 7 PESTLE analysis 7 Part 4: 8 Organizational culture and leadership style 8 Conclusion 10 References 11 Introduction The report talks about the organizational structure of the Coca Cola Amatil Company. Part 1: The Coca Cola Amatil is one of the largest companies in soft drink and beverage industry across the world. The company uses effective promotion and marketing strategies in order to

Organizational Culture of the Coca Cola Amatil Company

   Added on 2019-11-26

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Running head: Introduction to management Introduction to management
Organizational Culture of the Coca Cola Amatil Company_1
Introduction to management Executive summary The reports present a brief overview of organizational culture of the Coca Cola AmatilCompany. It explains the mission, vision, objectives, and core competencies and values of thecompany. The report also explains the key issues and leadership styles of the company. Itexplains that how the company is maintaining a good identity in the market. 2
Organizational Culture of the Coca Cola Amatil Company_2
Introduction to management Table of ContentsExecutive summary.....................................................................................................................................2Introduction.................................................................................................................................................4Part 1:..........................................................................................................................................................4Corporate strategies....................................................................................................................................5Part 2:..........................................................................................................................................................6Criticisms in Coca Cola Amatil Company......................................................................................................6Part 3:..........................................................................................................................................................7Porter five forces analysis............................................................................................................................7PESTLE analysis............................................................................................................................................7Part 4:..........................................................................................................................................................8Organizational culture and leadership style................................................................................................8Conclusion.................................................................................................................................................10References.................................................................................................................................................113
Organizational Culture of the Coca Cola Amatil Company_3
Introduction to management Introduction The report talks about the organizational structure of the Coca Cola Amatil Company. It explains how the company has become a strong leader in food and beverage industry. It explains the core values, competencies, and marketing strategies of the company. The report explores the mission, vision, objectives and function of the company. It explains that how the company is using leadership styles in real business. The report analyzes and evaluates the porter five forces model and PESTLE analysis of the company. Part 1: The Coca Cola Amatil is one of the largest companies in soft drink and beverage industry across the world. It is executing and operating its business activities in six countries such as Indonesia, New Zealand, Australia, Fiji, Papua New Guinea and Samoa. It deals in various soft drink and beverage products. The products include spring water, soft drink, energy drink, fruits and vegetable snacks, flavored milk, tea, coffee and other products. The company delivers a large number of non-alcoholic and sparkling products. The company mainly focuses on the snacks food and soft drinks. The objective of the company is to achieve long term as well as short term goals. The other purpose of the company is to maximize the profits and maintains the sustainablegrowth in the beverage and soft drink industry (Setyawati & Santoso, 2012). It also wants to create the excellent values and culture within the organization. The company uses the different bottling partners in order to focus and control on beverage marketing. The company uses effective promotion and marketing strategies in order to achieve the association long term goals and objectives. The vision of the company is to create a place where people can perform the task and duties effectively. The company also wants to create the beverage brands that satisfy the consumers’ needs, desires and requirements. The company is improving the productivity and efficiency of the employees. Leadership, integrity, accountability, passion, and diversity are the main core values of the company (Fairgray, Tamásy & Le Heron, 2012). The past strategies of the company are discussed below. The company has invested money in the brand, advertising, and beverage portfolio. In this way, the company is expanding its business globally. 4
Organizational Culture of the Coca Cola Amatil Company_4

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