Steve Jobs, Bill Gates, Mark Z. - Similarity and Differences

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction:...............................................................................................................................3
Steve Jobs:..................................................................................................................................4
Bill Gates:...................................................................................................................................5
Mark Zuckerberg:.......................................................................................................................7
Similarities and Differences:......................................................................................................8
Conclusion:................................................................................................................................9
References:...............................................................................................................................10

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Introduction:
The significance of the innovation and creativity is increasing in a momentous manner
in the modern world of business. Considering the impact of the globalization, majority of the
contemporary business organizations are observed to apply creative ideas and tactics for the
management of their business processes. The increased urge amongst the companies for
developing creative and innovative techniques for controlling their business procedures is
observed to be prominent with increasing incorporation of innovative and technological
solutions (Roth, Schneckenberg & Tsai, 2015). The urge amongst the modern business
entities regarding the creativity and innovation is observed to shape up a new concept which
is entrepreneurship. The entrepreneurs are required to act as the disruptor where they can
create changes in the existing policies and processes, opportunity identifier through utilizing
their alertness towards the new trends and ideas, risk takers, breakthrough innovators and
resource shifters. The global trends of shifting from the managed economy to the
entrepreneurial economy along with the rise of the knowledge economy are regarded as the
fundamental factors responsible for promoting the entrepreneurship amongst the modern
business organizations.
Other than this, Erixon (2018), mentioned that the globalization has influenced the
modern society towards the achievement of high level of transfer of technology and the
increasing level of acceptance of the concept amongst the business community is prominent
with the emergence of several entrepreneurs. The study discusses regarding three different
entrepreneurs from the history of business such as Steve Jobs, Bill Gates and Mark
Zuckerberg. In addition to this, the study analyses the similarities and dissimilarities in the
techniques of innovation management employed by the mentioned entrepreneurs.

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Steve Jobs:
Steve Jobs was one of the greatest leaders and entrepreneurs in the global consumer
electronics industry. Steve Jobs was one of the greatest leaders in the history of Apple and is
recognised as one of the strongest factors in the brand value of Apple. Steve Jobs or more
appropriately Steven Paul Jobs had his birth on 24th of February in the year 1955
(Biography.com, 2020). Steve Jobs’ birthplace was San Francisco, California. Steve Jobs
went to Homestead High school for his school level and from there, Jobs joined Reed
College. However, Jobs got dropped from the college after six months and spent the next 18
months in creative classes. Steve Jobs was adopted as an infant by Paul Jobs and Clara Jobs
(Biography.com, 2020). Other than this, Steve Jobs’ personality was one of the crucial aspect
of his entrepreneurial abilities. One of the main entrepreneurial characteristics of Steve Jobs
was his ability in thinking creatively. Steve Jobs was observed to be reluctant in thinking
traditionally and that is prominent with his consideration towards the corporate social
responsibility. Majority of the contemporary organizations and competitors of Apple, were
observed undertake activities such as the financial funding to the social causes as the CSR
activities whereas Jobs had the capability to think innovatively which influenced him to
concentrate on enhancing the innovative edge of the products and services. Jobs believed and
accepted in one of the press media interviews that the main corporate goal of the CSR
activities is to influence the purchase intent of the customers and there cannot be a more
triggering factors capable of influencing the purchase intent of the customers than the
efficient management of the value proposition of the companies. Hence, it is understandable
that Steve Jobs not only had the ability to think creatively but also had strong capability of
risk taking.
According to the comments of Fouché, du Plessis and van Niekerk (2017), the success
of the companies at the global stage is primarily dependent on the visionary, confident and